Tuesday, January 16, 2018 Sniff sniff, the last day before exams

Quotable

Tuesday, January 16^th

1^st Block: 8:40am – 9:55am

2^nd Block:  10:00am – 11:45am

3^rd Block:  11:50am – 1:45pm

Lunches

1^st: 11:45-12:10

2^nd: 12:15-12:40

3^rd: 12:45-1:10

4^th: 1:15-1:40

4th Block:  1:45 – 3:35

1/17       Block 1
1/18       Block 2
1/19       Block 3
1/22       Block 4
1/23       Make ups

SEMII - Battle for a name

All - cultural attitudes and movies

Truth and Consequence 2

The Ikea Effect

Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Malcolm Gladwell - Choice Happiness and Spaghetti sauce

Keep it Real - LAP

https://drive.google.com/open?id=1ldfwW1j1RyNt6qRP9tYkQ6OU50MJOzmQ

MKTG - Selling LAP 129 - Keep It Real -- in Sales

http://www.quia.com/rr/1099297.html

Malcolm Gladwell - Choice Happiness and Spaghetti sauce

4.10 LAP Seek and Find Not in Class...Next Tuesday Due Date

4.10 Seek and Find - LAP (20)
http://www.quia.com/quiz/5895840.html

4.10 LAP What's the Problem Not in class...Next Tuesday Due Date

4.10 What's the Problem? - LAP (20)
http://www.quia.com/quiz/5895842.html

LAP Get the Facts Straight      DueTuesday...again, not in class...1/2 credit if so.
4.2 Get the Facts Straight - LAP (20)
http://www.quia.com/quiz/5886389.html

Study Guides:

1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20) http://www.quia.com/quiz/6174719.html 1.05 Data Do It - LAP Quiz (20) http://www.quia.com/quiz/6178003.html 2.01 - Sell Away - LAP - 20 Q http://www.quia.com/quiz/6192656.html

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 Promises, Promises LAP Quiz (20Q) http://www.quia.com/quiz/6264565.html

3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html
3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20) http://www.quia.com/quiz/6109715.html 3.05 Build Your Corporate Brand; Lap (20) http://www.quia.com/quiz/6111119.html Marketing Final Exam Review 185 q worth http://www.quia.com/quiz/5857075.html Unit 1.00 Marketing http://www.quia.com/quiz/5691395.html Unit 3.00 Mkt I  http://www.quia.com/quiz/5855346.html

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

4.03 ppt

Duke University Check List

https://law.duke.edu/news/eventsoffice/checklist/

Prepare for your event

http://www.kirklees.gov.uk/events/PreparingYourEvent.pdf

SJU Physical/checklist

https://www.sju.edu/int/studentlife/studentresources/recreation/clubsport/Club%20Sport%20Athlete%20Participation%20Packet%202015.pdf

Langley Tourism - Page 8

http://www.tourism-langley.ca/wp-content/uploads/2015/09/sport_langley_2011.pdf

Find a college checklist/make a college checklist - senior year

HW - Due Thursday in class - no late assignments on this one.

4.04 ppt

Who is your favorite customer?

Baseball?

Soccer?

Lacrosse?

Whichwich?

Mcdonalds?

Chick Fil a?

Segmentation broken down

http://www.notesdesk.com/notes/marketing/market-segmentation/

How to find and sell to your target market

http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm

Know this.com - 8 slides

http://www.knowthis.com/targeting-markets/market-segmentation

Customer profiling

http://pandecta.com/customer_profiling.html

Segmentation

http://www.decisionanalyst.com/publ_art/MarketSegmentation.dai

4.05a

4.05 b

4.05c

4.05d

4.05e

Conducting a SWOT analysis [5-129]

https://drive.google.com/open?id=1bemIHZuQWDyS3QizY54Ih0otgff0nPG8hFGyQNyQoAg

Forecasting Sales [5-137]

https://drive.google.com/open?id=1Pox4LH1eaWxWMaJw9ER-Gqo_MawQJ3NwowOV-BACoBk

Marketing Plan

https://drive.google.com/open?id=1_D8Abp-VGm0TCfLFixuFjV2IoU0k6C71cdWVKq_aztM

Assignment:

Ordeal by cheque

http://ghsbears.pbworks.com/f/Cheques.pdf

How to create a Movie Marketing Plan

http://www.filmmakingstuff.com/movie-marketing-plan-overview/

Verify you know what we went over:

a. Explain the use of scaling in marketing research.

b. Distinguish between rating and ranking scales.

c. Distinguish between nominal data and ordinal scales.

d. Discuss when ordinal scales are used.

e. Describe characteristics of interval rating scales.

f. Distinguish between interval and ratio scales.

g. Distinguish between continuous and itemized rating scales.

h. Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).

i. Explain advantages/disadvantages of the types of itemized rating scales.

j. Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).

Standardized Measurement and assessment

http://www.slideshare.net/kjhatzi/chapter-6-standardized-measurement-assessment-presentation

Scales and Attitude Measurement

https://www.scribd.com/doc/7179739/Scales-and-Attitude-Measurement

Attitude Measurement

http://exporters-sources.com/attitude-measurement-types-of-attitude-rating-scales/

Levels of measurement and scale

http://www.fao.org/docrep/W3241E/w3241e04.htm#TopOfPage

Measurement of Variables

http://www.slideshare.net/mehtabmr/lecture-07-2498485

Attitude Scales

http://www.managementstudyguide.com/attitude-scales.htm

Scaling

http://www.slideshare.net/looksvivek/scaling

Types of Attitude Scale

http://www.slideshare.net/kuldeepatibs/attitude-scales-presentation

Obj 1 Practice - SEMII
http://www.quia.com/quiz/5907352.html

Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII