Quotable

State exams will be (still ending at 1:05):
1/17       Block 1
1/18       Block 2
1/19       Block 3
1/22       Block 4
1/23       Make ups

Teacher made exams will be:

Friday, January 12^th

1^st Block: 8:40am -10:25am

2^nd Block : 10:30am – 11:45am

3^rd & 4^th Blocks: Regular schedule

Tuesday, January 16^th

1^st Block: 8:40am – 9:55am

2^nd Block: 10:00am – 11:45am

3^rd Block: 11:50am – 1:45pm

Lunches

1^st: 11:45-12:10

2^nd: 12:15-12:40

3^rd: 12:45-1:10

4^th: 1:15-1:40

4th Block: 1:45 – 3:35

SEMII - New Entry into Nascar

Volvo product placement

PSM revamp! Diet Coke

The Ikea Effect

MARKETING

Turn in your Press Release

In addition to the studying, I want you to find an example of great marketing...on Kickstarter. [https://www.kickstarter.com/]
You must find 3 kickstarters you would be willing to support (no, you will not be giving them money), each from the different genres of projects.

The genres are:
Art
Comics
Crafts
Dance
Design
Fashion
Film & Video
Food
Games
Journalism
Music
Photography
Publishing
Technology
Theater

Google docs - shared with me/downloaded and attached to murphyk2@gcsnc.com

Include the name and hyperlink of all three

One must be local (NC at the very least)

3 different genres

Make sure one has a really cool intro video

4.13 Types of Rating Scales

Survey Designs

http://www.surveysystem.com/sdesign.htm

Guidelines for writing effective questions

http://customerthink.com/guidelines_writing_effective_questionnaire/

Writing Effective Employee Survey Questions

http://www.custominsight.com/articles/effective-survey-questions.asp

Participant Observation as a Data Collection Method

http://www.qualitative-research.net/index.php/fqs/article/viewArticle/466/996

Questionnaire Design

http://www.quickmba.com/marketing/research/qdesign/

Qualitative Research Guidelines

http://www.qualres.org/HomeObse-3594.html

Key Survey Elements

http://www.slideshare.net/Shelly38/key-survey-elements-organization

Did we answer all of the topics?

a. Explain why data-collection instruments must be carefully designed and administered.

b. Discuss challenges in developing effective data-collection instruments (e.g., cultural differences between researcher and source, resources required for the study, intangible nature of some types of information, difficulty accessing some sources of information).

c. Explain elements of surveys (i.e., a statement to respondents about how information will be used and why it is valuable; clear instructions, including for any skip patterns; appealing format; logical sequence of questions; consideration of how answers to previous items might affect later items).

d. Describe qualities of a good survey item (e.g., clear questions, single focus for each question, neutral questions, balanced questions, appropriate language for the intended respondent, appropriately broad or narrow in scope).

e. Explain how to ensure the quality of observations.

f. Discuss considerations for collecting data online.

g. Describe considerations in using a pre-existing data collection instrument.

4.10 LAP Seek and Find Not in Class...Next Tuesday Due Date

4.10 Seek and Find - LAP (20)
http://www.quia.com/quiz/5895840.html

4.10 LAP What's the Problem Not in class...Next Tuesday Due Date

4.10 What's the Problem? - LAP (20)
http://www.quia.com/quiz/5895842.html

LAP Get the Facts Straight DueTuesday...again, not in class...1/2 credit if so.
4.2 Get the Facts Straight - LAP (20)
http://www.quia.com/quiz/5886389.html

Study Guides:

1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

1.05 Data Do It - LAP Quiz (20)
http://www.quia.com/quiz/6178003.html

2.01 - Sell Away - LAP - 20 Q
http://www.quia.com/quiz/6192656.html

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html

3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html
3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

Marketing Final Exam Review 185 q worth
http://www.quia.com/quiz/5857075.html
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html

Unit 3.00 Mkt I
http://www.quia.com/quiz/5855346.html

SPORTS AND ENTERTAINMENT MARKETING

MIS - Marketing information systems

http://www.marketing91.com/mis-marketing-information-system/

Sister Slideshow

http://www.slideshare.net/mrhennings/unit-3-sports-marketing-research

4.02

4.02 Economic Impact of Walkout-Strike graphic

4.02 Economic Impact New Venue Project

4.02 Economic Activity - Sports tournament in Roanoke Rapids

Economic Impact Calculator

http://www.americansforthearts.org/sites/default/files/aepiv_calculator/calculator.html

National Findings

http://www.americansforthearts.org/by-program/reports-and-data/research-studies-publications/arts-economic-prosperity-iv/national-findings

Economic impact of Sports Stadiums, Teams and events

http://www.humankinetics.com/excerpts/excerpts/economic-impact-of-sport-stadiums-teams-events

Brazil World Cup Financial Impact

https://www.youtube.com/watch?v=WIp6JOfOECA

Why the Economic Impact of Super Bowls is So Controversial

http://www.forbes.com/sites/prishe/2012/01/30/why-the-economic-impact-of-super-bowls-is-so-controversial/#73b05e0a2cb2

Will the LA Rams new Inglewood stadium be an economic bust or boon?

http://www.dailynews.com/sports/20160113/will-the-la-rams-new-inglewood-stadium-be-an-economic-boon-or-bust

Identifying the Real Costs and Benefits of Sports Facilities

http://www.arroyoseco.org/671_chapin-web.pdf

Ticketing - Move to Mobile Marketing - Atlanta Braves

http://www.sportsbusinessdaily.com/Journal/Issues/2014/04/28/In-Depth/Mobile-ticketing.aspx

Pdf of the same

https://drive.google.com/open?id=0B5212bXcDwG_UkR0U3RhMDNSM1E

You need to write a brief one page paper of the economic impact of sport. State and defend a position of whether it is a good thing or not….does the end justify the means…High Point Baseball stadium as the focus but citing other instances of venue building and economic impact (or lack thereof)

Defend with at least 2 different points taken from the papers provided.

Parenthetical citation please. and yes, a biblio.

Finish by Tuesday to turn in..submitted electronically

4.03 ppt

Duke University Check List

https://law.duke.edu/news/eventsoffice/checklist/

Prepare for your event

http://www.kirklees.gov.uk/events/PreparingYourEvent.pdf

SJU Physical/checklist

https://www.sju.edu/int/studentlife/studentresources/recreation/clubsport/Club%20Sport%20Athlete%20Participation%20Packet%202015.pdf

Langley Tourism - Page 8

http://www.tourism-langley.ca/wp-content/uploads/2015/09/sport_langley_2011.pdf

Select an event/sport to be hosted by your school. Create a checklist of factors to evaluate to determine the “product’s” readiness. Discuss your findings with the sport/event director prior to the sport/event. Write a summary of your findings and discussion. Submit the summary to your instructor.

[Dodgeball]

Find a college checklist/make a college checklist - senior year

HW - Due Thursday in class - no late assignments on this one.

4.04 ppt

Who is your favorite customer?

Baseball?

Soccer?

Lacrosse?

Whichwich?

Mcdonalds?

Chick Fil a?

Segmentation broken down