Thursday, January 4, 2018

Thursday, January 4, 2018 A new year....a new world

Quotable

 1st Block                10:40 to 11:45
            3rd Block                 11:50 to 1:40                   
                                        *  (lunches are shorter by 5 minutes)
                1st lunch          11:45 to 12:10
                 2nd lunch         12:15 to 12:40
                 3rd lunch          12:45 to 1:10
      4th lunch          1:15 to 1:40
            2nd Block                 1:45 to 2:35
            4th Block                   2:40 to 3:35

·         Central office has just informed us that the end of 2nd quarter grading period is now 1/23/18
·         Report Card distribution date is now 2/6/18

·         State exams will be (still ending at 1:05):
1/17       Block 1
1/18       Block 2
1/19       Block 3
1/22       Block 4
1/23       Make ups

·         Teacher made exams will be:
Blocks 1 and 3 will be Friday, January 12th
Blocks 2 and 4 will be Tuesday, January 16th


Less commercials = win for viewership

Evaluation and feedback loop

unsought goods

Superbowl Ad tracker 2018

http://aef.com/classroom-resources/case-histories/

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Pricing Project:
HW - Due Fri, Jan 5....beginning of class.
Based on your Pricing Project, please tell me the overall pricing goals of Joe's New Balance Outlet (JNBO).
In addition, how did JNBO utilize sales promotions to better reach their market?  Please provide me with specifics.

4.01 Vocab Alpha
https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical
4.02 Vocab Alpha
https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical
Combo Assessment on 4.01 and 4.02 Thursday, Jan 4

Not to be completed in class.  If you do, 1/2 credit max.
LAP - Ad-quipping your business - 4.02
4.02 Ad-quipping Your Business; LAP (37)
http://www.quia.com/quiz/5874710.html



You are to develop a plan for how you could creatively create buzz about the Dodgeball tourney. Share your plan with a classmate, and discuss similarities/differences between your plan and that of your classmate. Identify the top three buzz techniques the two of you created. Share your ideas here:
https://docs.google.com/forms/d/e/1FAIpQLSehpN-U3lzF5HDN-wbQRFXO4SY5scYnmE1WUVytKVdUXJfY5A/viewform?usp=pp_url&entry.1634673685&entry.132659416



    
[5-121] Word Quilt Project - 10 pts.
As you computer is numbered, so shall you do.
Name on back

Basic Format:
----------------------------------------------------------------------------------------------
|                                       Word                                               |
|         Advantages  (2+)                     Disadvantages (2+)           |
|                                                                                              |
|           Drawn Pic/example            Drawn Pic/example              |
|---------------------------------------------------------------------------------------------|

1/17.     newspapers  - ads and disadvantages
2/18 magazines  - ads and disadvantages
3/19 two categories of broadcast media   - ads and disadvantages
4/20 purchase options for television advertising.
5. Difference between local and network advertising.
6. types of direct-mail advertising.   - ads and disadvantages
7. types of Web advertising.  - ads and disadvantages
8.       types of out-of-home media.  - ads and disadvantages
9. specialty advertising.  - ads and disadvantages
10. directory advertising.  - ads and disadvantages
11. movie theater advertising.  - ads and disadvantages
12. product placement.  - ads and disadvantages
13. telemarketing  - ads and disadvantages
14. videotapes, DVDs, and CD-ROM advertising.  - ads and disadvantages
15. trends that are affecting advertising media.
16.    Title page:  Types of Advertising Media

These are terms we all should know.  Your number has been pre-determined.  If there is an absent - help a brother/sister out! - alternatives will be selected.

Instructions are simple:  one sheet of paper - provided.
Name on back
word/title centered top
ads/disadvantages clearly marked.  Min 2 each.  Do more for additional credit. 2 min will not score max points.
Drawn pics illustrating the topic/word/title
Points will be deducted if any part is computer printed.



Both projects - if it looks like crap, sounds like crap - it will be graded like crap


As you finish:

Read and understand.  It will be on the final and short mid obj 4 test forthcoming.  

In reading this google doc, you should have a firm grasp of
[5-123]
a. Define the term word of mouth marketing, buzz marketing, viral marketing, community marketing, grassroots marketing, evangelist marketing, product seeding, influencer marketing, cause marketing, conversation creation, brand blogging, referral programs, social networks.
b. Discuss the need for honesty and transparency in word of mouth marketing.
c. Explain the philosophy of word of mouth marketing.
d. Describe types of word of mouth marketing.
e. Distinguish between organic and amplified word of mouth marketing.
f. Discuss techniques businesses can use to foster organic word of mouth marketing.
g. Explain techniques businesses can use to foster amplified word of mouth marketing.



What are the 4 major pizza chains in this area?
What are their current sales promotions?

    Joes New Balance Outlet?
    Build a Bear Workshop?
    Harris Teeter/Food Lion/Lowes Foods?

Market Program Planning (5-7 min)

Sales Promotion

Look up various event press releases from Greensboro….preferably from the Coliseum….not so much from the robbery side

HW - Craft a press release for:
    1/  The senior picnic
    2/ Graduation
    3/  The last day of school

Make sure you include sufficient detail.
Do not do in class.  Points will be deducted if so.
Google docs.  Share with me.

WiseGeek - what is public relations?

Know this.com - public relations
15 slides worth
Short quiz to assess your readings on wednesday from this reading

Study Guides:
1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html
1.05 Data Do It - LAP Quiz (20)
http://www.quia.com/quiz/6178003.html
2.01 - Sell Away - LAP - 20 Q
http://www.quia.com/quiz/6192656.html
2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html
3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html
3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

Marketing Final Exam Review 185 q worth
http://www.quia.com/quiz/5857075.html
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html

Unit 3.00 Mkt I 
http://www.quia.com/quiz/5855346.html
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 


Special Event Liability Insurance


What type of Business Insurance do they offer?

Do you need event insurance?

Lots of Event Insurance

Insure a Picture Perfect Event

Wow!  That is a lot of definitions!


Select a sport or event of interest to you, and identify risk factors associated with it. Determine measures that you would take to minimize risk. Use a word-processing program or spreadsheet to develop a multi-column table. In the first column, identify the risks associated with the sport/event. In the second column, reference the measures that you have selected to minimize those risks. Discuss your assessment with your instructor.

Select a local sport or event that you can attend. Identify risk factors that you observe and measures that have been taken to minimize those risks. Write a synopsis of your findings, and recommend further risk-reduction measures that could be taken. Share your observations with the person responsible for the sport/event.
Assessing your Risk - Plan for the unexpected


The worksheet







Select a sport or event of interest to you, and identify risk factors associated with it.

High School Basketball
HS Football
Tennis
Beyonce Concert
Olympics











France, Brazil hold anti-terror drills in Rio to prepare for Olympics



Munich

The Story of Munich

Complete Documentary - Munich


Remembering Waco
The Siege
Min 4:30 - the burning

The facts:


First Paragragh only

Risk Management and the Olympic Games

The Boston Marathon Bombing - changed the way we looked at ALL events here in the US.


Atlanta Olympics...1996




Obj 1 Practice - SEMII
http://www.quia.com/quiz/5907352.html

 Obj 2 - Practice Test - SEMII
http://www.quia.com/quiz/5907360.html
Obj 3.00/4.00 Practice Tests - SEMII
http://www.quia.com/quiz/5907365.html
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