1st Period 8:40 – 9:35
2nd Period 9:40 – 10:35
4th Period 10:40 – 11:35
3rd Period 11:40 – 1:35
1st Lunch 11:35 – 12:00
2nd Lunch 12:05 – 12:30
3rd Lunch 12:35 – 1:00
4th Lunch 1:10 – 1:35
Your corner of the sphere
MARKETING
Vocab 1.01 - 15 terms, Matching - Friday, February 2, first 5 of class. Time limit 15 minutes
Quiz 1.01/1.03 Thursday. Feb 1, first 5 mins of class. Time limit - 10 minutes. 5 questions open ended
Each of the following will be discussed in an open forum, but one that lends itself to lecture (ppt and addition information sources) and notes.
TermsExplain where marketing occurs.
Explain the elements of the marketing concept.
Explain the role of marketing in a private enterprise system.
Identify Marketing Activities
Categorize items that are marketed.
Describe ways in which consumers and businesses would be affected if marketing did not exist.
Explain how marketing benefits our society.
A charitable organization, such as the Red Cross, sells a product. What type of product does it sell?
Furthermore, does it have to adhere to the Marketing Concept? Why or Why not.
One homework asking the students to write down 5 products they would have not purchased/owned if it had not been for Marketing.
1.01_THE_SEVEN_FUNCTIONS - WS key - go over in class
Make a list of all of the goods and services that you have used in the past 24 hours, and respond to the following questions:
a. How did you come to use these goods/services?
b. How did you find out about these goods/services?
c. Where did you obtain these goods/services?
d. How much did these goods/services cost?
Study vocab
LAP - Work the Big Six (Murphy's class website - 1.01)
1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html
http://www.quia.com/quiz/6174719.html
Analyze This! LAP
https://drive.google.com/open?id=0B5212bXcDwG_RU5wRUlONnI1T0k
https://drive.google.com/open?id=0B5212bXcDwG_RU5wRUlONnI1T0k
Analyze This! Post test (10 essay) (one try)
LAP - Analyze This! (10 essay)
http://www.quia.com/quiz/6655216.html
SPORTS AND ENTERTAINMENT MARKETING
HW:
1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
(Due on Wednesday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after - weekends included)
Describe to me an event you went to....and why it was great. Be very specific
Share through Google Docs or onedrive
Powerpoint: 1.01 only
-According to rules and regulations governing high school/college athletes, athletes lose their amateur
status once they contact a sports agent. Participate in a debate as to whether this rule is fair to young players.
Provide specific examples to support your stance.
Inside the League.com - an agent’s website - brief look
1.01 Cover you Bases - LAP Quiz (20)
http://www.quia.com/quiz/6194713.html
http://www.quia.com/quiz/6194713.html
Define the following terms: trademark infringement, injunction, identity misappropriation, ticket scalping, option to renew, and right of first refusal
Discuss the importance of trademarks to sport organizations.
Explain how sport organizations protect use of their trademarks.
Explain why baseball is exempt from antitrust laws.
Discuss ways that the baseball exemption affects the sport industry.
Describe the relationship between antitrust issues in sports and broadcasting rights.
Distinguish between right of privacy and right of publicity.
Explain areas in loss prevention with which sport marketers are particularly concerned.
Discuss ticketing issues that have resulted from use of the Internet.
Describe reasons that sport organizations need prize indemnity insurance.
Discuss how collective bargaining affects sports.
Explain the importance of the following types of contracts in the sport industry:
- Sponsor
- Television
- Venue and personnel
- Scalping laws
National
North Carolina
1.02 Powerpoint
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
Writing
Matching:
