Other
Coca Cola - the line up song = Co branding
Verena - Sure
Read - Cineworld agrees to buy Regal (they own the Palladium)
just the bullet points
Price Lining - McDonalds
Supply and Demand
Growth phase of the PLC - Starbucks
SEMII - He he
SEMII - Moral Conduct
Art of Misdirection (8 min)
Beau Loto (16 min)
MARKETING
Check the calendar for upcoming everything
3.06 Pricing PPT - Tuesday/Wednesday
3.06 Technology in Pricing WS [5-89] Tuesday
3.06 Technology in Pricing WS Key [5-89] - TuesdayPrice of Happiness
http://www.ted.com/talks/benjamin_wallace_on_the_price_of_happiness#t-89244
Skip 1:03-1:40
Pricing is a Process
http://www.priceintelligently.com/blog/bid/153543/Pricing-is-a-Process-and-How-We-Validated-Our-Technology-By-Pricing-Gold
Pricing and the Marketing Mix
https://www.marsdd.com/mars-library/your-tech-product-pricing-and-product-positioning-in-the-marketing-mix/
Software to Help You Set Prices
http://www.inc.com/managing/articles/200702/setprices.html
Product Life Cycle & Price Strategies
http://smallbusiness.chron.com/product-life-cycle-analysis-price-strategies-3281.html
Product Life Cycle Stages: Pricing Levels & Strategies
http://www.brighthub.com/office/entrepreneurs/articles/86538.aspx
Distribution Pricing Strategy
Pricing Violations - Whole Foods
Men v Women
Loss Leader
Bait and Switch
What is Price Discrimination?
Pricing Decisions
(Long but good - 5 slides)
Anti Dumping Laws
Predatory Pricing
Price Fixing / Collusion
Price Fixing - North Carolina - Milk
Slideshow (19 slides) (Thursday)
Given a list of 10 grocery items that can be found in grocery stores, convenience stores, warehouse clubs, etc., determine the price of each product at the locations specified by your teacher. Discuss reasons for the differences in prices at the various locations.
Walmart.com
Lowes Foods
Harris Teeter
Must “File” “Make a Copy” into your google drive….make sure you signed in!
Imagine that you are starting a business. Identify factors that would affect your business’s pricing decisions. Record these factors, and discuss them with a classmate.
Issues affecting price
Setting your Price - read the bolded words and understand a bit from them
Amazing!!!
3.07 Vocab Test Friday, Dec 8
Scatter - 3.07
Alpha - 3.07
Matching - 3.07
Story of Stuff - 22 min
Story of Electronics - 8 min
What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video
Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8
Big Mac: Inside Mcdonalds Empire video
Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
Coca Cola
The Real Story Behind the Real Thing Video
Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8
Big Mac: Inside Mcdonalds Empire video
Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
SPORTS AND ENTERTAINMENT MARKETING
Demonstrate procedures for developing a promotional calendar of events.
Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
3.01 PPT - Ticketing and Seating Arrangements
Describe factors affecting types of seating arrangements.
Explain advantages/disadvantages associated with different types of seating arrangements.
Identify appropriate occasions to use types of seating arrangements.
Explain ADA seating considerations at sports/events.
Discuss types of sport/event ticketing arrangements.
Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
3.01 PPT - Ticketing and Seating Arrangements
Describe factors affecting types of seating arrangements.
Explain advantages/disadvantages associated with different types of seating arrangements.
Identify appropriate occasions to use types of seating arrangements.
Explain ADA seating considerations at sports/events.
Discuss types of sport/event ticketing arrangements.
For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc
Theatre Spaces
Venues and seating
Take a tour of the seating facilities for the school.
Auditorium
Classroom
Computer room
Gymnasium
Stadium
Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?
- Define the term distribution system.
- Explain differences between distribution systems for tangible products vs. intangible ones.
- Describe the distribution system (i.e., channel of distribution) for sports activities.
- Explain the distribution system for sporting goods.
- Discuss the distribution system for sports business services.
- Describe the distribution system for sports entertainment/spectator sports.
- Explain the distribution system for sports media.
- Discuss the impact that the type of consumer has on sports distribution systems.
- Identify types of intermediaries used by sports marketers.
- Describe examples of direct and complex (indirect) distribution systems in sport marketing.
Additional ppt Distribution
Can you draw a map of the intellectual distribution for the school?
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