Friday, December 8, 2017

Friday, December 8, 2017 Snowdayz! No, Not really

Quotable

Metrics - Feedback and Evaluation

Brand

Youtube Rewind 2017

MIM - Top 10 most watched ads on Youtube

SEMII - Pro Video Gaming
Schedule


Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Check the calendar for upcoming everything




3.07 Chart your channel Quiz - Will close 12/13/2017 2:05pm

3.07 Channel It! - Lap (20)
http://www.quia.com/quiz/5831302.html



SNEETCHES


Supply Chain Management - Monday 4/18/Tues 4/19 (slides 1-20/21-40)

Delivering Value through Supply Chain management Wed 4/20/Thurs 4/21



[5-95] 3.07
a. Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.
b. Explain how channel members add value.
c. Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).
d. Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).
e. Describe when a channel will be most effective.
f. Distinguish between horizontal and vertical conflict.
g. Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).
h. Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).
i. Discuss the relationship between the product being distributed and the pattern of distribution it uses.

[5-97]  3.07
a. Explain how customer service facilitates order processing.
b. Identify actions that customer service can take to facilitate order processing.
c. Describe the role of customer service in following up on orders.

[5-99]  3.07
a. Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.
b. Identify types of channel members/intermediaries/middlemen.
c. Explain the importance of middlemen in the channel of distribution.
d. Describe types of channels for consumer goods and services.
e. Describe types of channels for industrial goods and services.

[5-101]  3.07
a. Identify ways that the use of technology impacts the channel management function.
b. Explain specific applications of technology in channel management.
c. Discuss ways that the use of technology in channel management impacts relationships with channel members.
d. Explain ways that the use of technology in channel management facilitates global trade.
e. Describe benefits associated with the use of technology in channel management.
f. Explain barriers to the use of technology in channel management.


3.07 Vocab Test Friday, Dec 8


Begin studying for combined Vocab  - 20 words matching
3.01/3.03/3.04/3.06/3.07
Cards
https://quizlet.com/folders/23201183/flashcards

Scatter
https://quizlet.com/folders/23201183/scatter

Matching test - 20 words 3.01/3.03/3.04/3.06/3.07
https://quizlet.com/folders/23201183/test?matching=on&prompt-with=1&limit=20


                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 

Tipping Point - Types of Expenses Worksheet

Tipping Point Breakeven HW



Please recreate the Carowinds trip, noting break even points
For the info.
Bus cost per mile:$1.36 @ 7 miles to the gallon
Driver costs per hour: $15.00

Using Google Sheets rationale for the pricing objectives that you have for a sport/event product. Describe considerations that you made in setting those objectives. Discuss your rationale with a classmate.

Pricing Strategy

Is Your Price Right?

Relationship between Pricing, Distribution, and Promotion

Unit 9:  Pricing

Lecture Outline - Pricing


  1. Identify types of pricing objectives.
  2. Explain reasons for setting pricing objectives.
  3. Describe ways in which pricing objectives are used.
  4. Demonstrate procedures for establishing pricing objectives


•You recently took a position with Cowboys, Inc.
•We are planning a meeting to take place next Monday here at Southwest Guilford High School at 8:00 a.m.  This is an important meeting that will determine the future of this company.
•You are given the task of setting up transportation and lodging to and from the meeting for each of the meeting attendees.
•The meetings will start next Monday at 8:00 a.m. and last four days.  The meetings will end on the fourth day at 5:00 p.m.
•You have been given a budget of $4500.00 total for transportation to and from the meeting and lodging for all of our meeting attendees.

•Our Attendees:
–John Weston, Pittsburgh, PA
–Juan Garcia, San Antonio, TX
–Kristine Cook, Des Moines, IA
–Victor Hernandez, Little Rock, AR
–Jennifer Richardson, Los Angeles, CA

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