Monday, December 4, 2017

Monday, Dec 4, 2017 Happy Thanksgiving....er....Merry Christmas....er....HAppy Holidays....Greetings are hard!

Read -


Art of Misdirection (8 min)

Beau Loto (16 min)

Other
McCafe
Airtel
Elmsta 3000 Horror Fest
Finn.no
Ikea
Volkswagen - Alien
Coca Cola - the line up song = Co branding
Verena - Sure


.MIM - Part 1
MIM - Part 2

Brand - Wrangler pop up store

Price - Volvo
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Check the calendar for upcoming everything



If you haven't not finished:

    3.05 LAP - Build your corporate Brand
    3.06 LAP - Price is Right/Razzle Dazzle/Sell Away/Questions
    3.06 LAP - Make Cents

By Today.
After that, late.  No credit past Tuesday, Dec 5, 2:05pm


Quiz!!!  On yesterday's readings:
Mkt - Readings Quiz (5) - Price 3.06 readings
http://www.quia.com/quiz/6584888.html




Pricing and the Marketing Mix


Software to Help You Set Prices


Product Life Cycle & Price Strategies

Product Life Cycle Stages: Pricing Levels & Strategies


Distribution Pricing Strategy


3.07 Vocab Test Friday, Dec 8

3.05 LAP - Build your corporate brand
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html


Price is Right/Razzle Dazzle/Sell Away (15) - open LAP - include a few basic promotional q's - you shouldn't have any trouble
http://www.quia.com/quiz/5857060.html -




[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.

[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.

[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.

[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.


[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.







What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
2.07 LAP - SEMII Permission Granted - Due Dec 1 2:05 pm
http://www.quia.com/quiz/6574396.html

Bar Sued….Stupid tv remote
http://www.mercurynews.com/tv/ci_20152147/sports-promoters-unleash-piracy-lawsuits-against-bay-area

Don’t Count your chickens until they are hatched
http://articles.latimes.com/2012/feb/27/sports/la-sp-0227-fight-postponements-20120227

Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page
https://drive.google.com/open?id=184JPsU_8SJlTojom-N8XW-dn3K37JAf8S0OBjKeuKQI



IMC - Integrated Marketing Communications
occonline.occ.cccd.edu/online/lbright/MKT100WK14.doc

Draw out the communication image

Also

Disney IMC
https://ronaldaweber.wordpress.com/2015/01/23/disney-uses-integrated-marketing-communications-to-project-fantasy-magic-and-adventure/

How to develop an effective communication
http://www.management-hub.com/hr-communication.html

[5-76]
Identify factors that should be coordinated for promotions.
Identify types of promotional activities that should be coordinated.
Describe ways to coordinate promotional efforts.
Describe the importance of coordinating promotional activities.
Explain procedures for coordinating promotional activities.
Use procedures to coordinate promotional activities.

[5-78]
Explain the uses of a promotional calendar of events.
Describe the components of a promotional calendar or events.
Discuss ways to feature sponsors in the promotional calendar of events.
Demonstrate procedures for developing a promotional calendar of events.

Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.

Must include Groups targeted

Selection criteria

# of participants

Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any


Test Obj 2 on Friday.
On Thursday, when I am gone, please use this to study by.
SEMII Unti 1.00/2.00 Test
http://www.quia.com/quiz/5812684.html
secret word....ask me
Only two looks at it.

No feedback short of scores.

Best you look exhaustively through the notes to find the answers to be prepared for Friday's test.

3.01 PPT - Ticketing and Seating Arrangements

Describe factors affecting types of seating arrangements.
Explain advantages/disadvantages associated with different types of seating arrangements.
Identify appropriate occasions to use types of seating arrangements.
Explain ADA seating considerations at sports/events.
Discuss types of sport/event ticketing arrangements.


              • Describe advantages/disadvantages of different types of sport/event ticketing arrangements.


              For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc


              Search string - Google Images “seating charts for the amphitheater”

              Seating arrangements for Arenas

              Outdoor Bleachers - For Better Seating Arrangement


              Theatre Spaces

              Seating types

              Venues and seating

              Take a tour of the seating facilities for the school.
              Auditorium
              Classroom
              Computer room
              Gymnasium
              Stadium

              Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?
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