Marketing: Wednesday, December 20, 2017 HBD2Sam

MARKETING

Pricing Project:

Now that you have your pricing project completed, please tell me

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

Objective of Sales Promotion
http://www.knowthis.com/sales-promotion/objectives-of-sales-promotion
Trends: Customer Expectations
http://www.knowthis.com/sales-promotion/sales-promotion-trends-customers-expectations
Trends - Electronic Delivery
http://www.knowthis.com/sales-promotion/sales-promotion-trends-electronic-delivery
Trends: Tracking
http://www.knowthis.com/sales-promotion/sales-promotion-trends-tracking

Trends: Internet Communication
http://www.knowthis.com/sales-promotion/sales-promotion-trends-internet-communication

Trends: Clutter
http://www.knowthis.com/sales-promotion/sales-promotion-trends-clutter

http://www.dynamicwebpromotions.com/information/internetwebsites.html
First sentences of 1st section

Promotional Slogans
https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg

[5-117]

a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.

NAD/NARB/CARU/LARPs

http://aef.com/classroom-resources/case-histories/

FTC: Kicking Donkey and taking names

https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices

Advertising and the Law - a year in review

http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review

4.02 Types of Adverstising - PPT Tuesday

4.02 Guided Notes - Tuesday

Radio stations listing and ratings for #46 - Greensboro/Winston/HP

http://ratings.radio-online.com/cgi-bin/rol.exe/arb166

TV station listing for our market

http://www.stationindex.com/tv/markets/Greensboro-High+Point-Winston-Salem

Nielson Local Television market universe estimates

https://www.tvb.org/Portals/0/media/file/DMA/2015-2016-dma-ranks.pdf

Hispanics / Latino

https://www.tvb.org/Portals/0/media/file/DMA/2015-2016-dma-ranks-hispanic.pdf

Black or African American

https://www.tvb.org/Portals/0/media/file/DMA/2015-2016-dma-ranks-black.pdf

Asian

https://www.tvb.org/Portals/0/media/file/DMA/2015-2016-dma-ranks-asian.pdf

2017 TV audience Nielson DMA Rankings

https://www.lyonspr.com/latest-nielsen-dma-rankings/

Media Dissemination

https://www.massmediadistribution.com/press-release-distribution/media-outlets-by-us-metro-area/319-greensboro-highpoint-winston-salem-nc-press-release-distribution.html

If you need to do the LAPS still, please look at yesterday's blogspot

4.01 Vocab Alpha

https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical
4.02 Vocab Alpha
https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical
Combo Assessment on 4.01 and 4.02 Thursday, Jan 4

Study Guides:

1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

1.05 Data Do It - LAP Quiz (20)
http://www.quia.com/quiz/6178003.html

2.01 - Sell Away - LAP - 20 Q
http://www.quia.com/quiz/6192656.html

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html

3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html
3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

Marketing Final Exam Review 185 q worth
http://www.quia.com/quiz/5857075.html
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html

Unit 3.00 Mkt I
http://www.quia.com/quiz/5855346.html

SPORTS AND ENTERTAINMENT MARKETING

Promotional Products for Events
http://www.leoisaac.com/evt/top093.htm
Merchandise Powerpoint
teamsportsmarketing.com/wp-content/uploads/2010/10/Ch-10.pptx
40 slide powerpoint
6 - 1st para
7 - Rising Player Costs
8 - Internationalism
18 - Charts
19 - Caption on left
20 - Motivations for Sponsorship
26 - Charts and reading

3.06 ppt

3.06 guided notes

3.06A Employ product-mix

Briefing: Determining Merchandising Opps.
https://docs.google.com/document/d/169pzeEeTrD-jZzTA0dv79DEEI34UWdBSs70vwqdltsg/edit

Selecting the right entertainment and games

http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=
Special Fundraising Events