Tuesday, December 5, 2017

Tuesday, December 5, 2017 ....um....still thinking....

Quotable

 Read

Vietnam War

Other
Elmsta 3000 Horror Fest
Finn.no
Ikea
Volkswagen - Alien
Coca Cola - the line up song = Co branding
Verena - Sure

Art of Misdirection (8 min)

Beau Loto (16 min)
                                                        
Kaplan's SAT Question of the day
                                                            
MARKETING


Check the calendar for upcoming everything



If you haven't not finished:

    3.05 LAP - Build your corporate Brand

    3.06 LAP - Price is Right/Razzle Dazzle/Sell Away/Questions
    3.06 LAP - Make Cents

By Today.
After that, late.  No credit past Tuesday, Dec 5, 2:05pm


Quiz!!!  On yesterday's readings:
Mkt - Readings Quiz (5) - Price 3.06 readings
http://www.quia.com/quiz/6584888.html




Pricing and the Marketing Mix

Software to Help You Set Prices
Product Life Cycle & Price Strategies

Product Life Cycle Stages: Pricing Levels & Strategies


Distribution Pricing Strategy


3.07 Vocab Test Friday, Dec 8

3.05 LAP - Build your corporate brand
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html


Price is Right/Razzle Dazzle/Sell Away (15) - open LAP - include a few basic promotional q's - you shouldn't have any trouble
http://www.quia.com/quiz/5857060.html -





[5-85]
a. Describe the characteristics of effective pricing.
b. Explain what is being priced when prices are set for products.
c. List factors that affect a product's price.
d. Describe how pricing affects product decisions.
e. Explain how pricing affects place (distribution) decisions.
f. Describe how pricing affects promotion decisions.
g. Explain pricing objectives.

[5-87]
a. Define the following terms: price fixing, predatory pricing.
b. Identify ethical considerations in setting prices.
c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d. Explain how pricing tactics can relate to social responsibility.

[5-89]
a. Identify ways that the use of technology impacts the pricing function.
b. Explain specific applications of technology in pricing.
c. Describe benefits of automating the pricing process.
d. Discuss risks associated with automating the pricing process.
e. Explain how automating pricing facilitates targeted pricing.

[5-91]
a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b. Describe laws affecting pricing.
c. Explain positive effects of pricing laws.
d. Discuss negative effects of pricing laws.
e. Explain the impact of anti-dumping laws on consumers.


[5-93]
a. Define the term selling price.
b. Distinguish between price and selling price.
c. Describe the importance of selling price.
d. Identify factors affecting selling price.
e. Explain how consumers can affect selling price.
f. Describe how government affects selling price.
g. Discuss how competition can affect selling price.
h. Explain how the nature of a business can affect selling price.
i. Identify pricing objectives.
j. Explain how pricing objectives affect selling price.







What does it take to develop a new product line?
Coca Cola
The Real Story Behind the Real Thing Video

Coca Cola Worksheet
https://drive.google.com/open?id=1J_BMI_sOR3mlSN4ozJJ3slrVyL064zeQMm50MPhYJq8

Big Mac: Inside Mcdonalds Empire video

Big Mac Worksheet
https://drive.google.com/open?id=11W19b7QHusQrpCajga7mkZIod0I-g9yZlaQoYrBGqUc
                                                                                                                                                    
SPORTS AND ENTERTAINMENT MARKETING 
.Frozen removed from Coco





Demonstrate procedures for developing a promotional calendar of events.

Select a promotional activity that will occur for a Week night Basketball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.

Must include Groups targeted

Selection criteria

# of participants

Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any


3.01 PPT - Ticketing and Seating Arrangements

Describe factors affecting types of seating arrangements.
Explain advantages/disadvantages associated with different types of seating arrangements.
Identify appropriate occasions to use types of seating arrangements.
Explain ADA seating considerations at sports/events.
Discuss types of sport/event ticketing arrangements.


              • Describe advantages/disadvantages of different types of sport/event ticketing arrangements.

              For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc



              Search string - Google Images “seating charts for the amphitheater”

              Seating arrangements for Arenas

              Outdoor Bleachers - For Better Seating Arrangement


              Theatre Spaces

              Seating types

              Venues and seating

              Take a tour of the seating facilities for the school.
              Auditorium
              Classroom
              Computer room
              Gymnasium
              Stadium

              Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?
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