Tuesday, December 19, 2017 Into the future....time is ticking

Quotable

PSM - Product Line extension - diversification

Pricing/sales people/legal protection/price skimming/inelastic demand

Superbowl Ad tracker 2018

MIM - Top 10 most watched ads on Youtube

Art of Misdirection (8 min)

Beau Loto (16 min)

                                                        

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

                                                            

MARKETING

Quiz on Friday's readings.....

https://docs.google.com/forms/d/e/1FAIpQLSeN9dWRAdOMU1k1NT40fRAiJfQBvVYFVs_-bibImtZLT2JJJA/viewform?usp=pp_url&entry.53939868&entry.1787641550&entry.180050419&entry.344698848&entry.1582442736&entry.1264990380

Ethical Considerations in marketing to children

Ethical Considerations in sweepstakes/rebates/samples/premiums

opt in and other MIM related to personal information use

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

Objective of Sales Promotion

http://www.knowthis.com/sales-promotion/objectives-of-sales-promotion

Trends:  Customer Expectations

http://www.knowthis.com/sales-promotion/sales-promotion-trends-customers-expectations

Trends - Electronic Delivery

http://www.knowthis.com/sales-promotion/sales-promotion-trends-electronic-delivery

Trends:  Tracking

http://www.knowthis.com/sales-promotion/sales-promotion-trends-tracking

Trends:  Internet Communication

http://www.knowthis.com/sales-promotion/sales-promotion-trends-internet-communication

Trends:  Clutter

http://www.knowthis.com/sales-promotion/sales-promotion-trends-clutter

http://www.dynamicwebpromotions.com/information/internetwebsites.html

First sentences of 1st section

Promotional Slogans

https://drive.google.com/open?id=1TuIQeKcQQnAriD9QqwbmEK6KItoEJVRq7kdyyfbHXPg

[5-117]

a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.

b. Identify ways that the use of technology positively impacts the promotion function.

c. Discuss ways that the use of technology negatively impacts the promotion function.

d. Describe ways that businesses use the Internet as a promotional tool.

e. Describe how technology has enhanced opportunities to contact customers with promotional messages.

f. Discuss ways that technology has facilitated the use of sales promotions.

g. Explain specific applications of technology in promotion.

NAD/NARB/CARU/LARPs

http://www.aef.com/on_campus/classroom/speaker_pres/data/3006

Not just 6 lines, 65 characters

http://www.ahbbo.com/adsftc.html

FTC:  Kicking Donkey and taking names

https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices

Advertising and the Law - a year in review

http://www.metrocorpcounsel.com/articles/9198/advertising-marketing-and-promotions-law-year-review

4.01 Know Your Options LAP

4.01 Know Your Options - Lap (20)
http://www.quia.com/quiz/5860969.html

4.01 Razzle Dazzle - LAP

4.01 Razzle Dazzle - LAP (20) http://www.quia.com/quiz/5857064.html

4.01 Spread the Word - LAP

4.01 Spread the Word; LAP (37)
http://www.quia.com/quiz/5861130.html

4.01 Vocab Alpha

https://quizlet.com/116896541/401-marketing-6621-flash-cards/alphabetical
4.02 Vocab Alpha
https://quizlet.com/116897344/402-marketing-6621-flash-cards/alphabetical
Combo Assessment on 4.01 and 4.02 Thursday, Jan 4

                                                                                                                                                    

SPORTS AND ENTERTAINMENT MARKETING 

Quiz - 3.05 and Friday's readings

                                                                                   https://google.com/forms/d/e/1FAIpQLSe8J3yeLPQSmvQN7d8fi3tGm5KPObnZzPqvr-n7veL8UMo7vw/viewform?usp=pp_url&entry.1663749799&entry.475681425&entry.2034802507&entry.995938246&entry.646667191

3.05 Determining Merchandising Opportunities

Promotional Products for Events

http://www.leoisaac.com/evt/top093.htm

Merchandise Powerpoint

teamsportsmarketing.com/wp-content/uploads/2010/10/Ch-10.pptx

40 slide powerpoint

6 - 1st para

7 - Rising Player Costs

8 - Internationalism

18 - Charts

19 - Caption on left

20 - Motivations for Sponsorship

26 - Charts and reading

http://www.pwc.com/gx/en/hospitality-leisure/pdf/changing-the-game-outlook-for-the-global-sports-market-to-2015.pdf

3.06 ppt

3.06 guided notes

3.06A Employ product-mix

Briefing: Determining Merchandising Opps.

https://docs.google.com/document/d/169pzeEeTrD-jZzTA0dv79DEEI34UWdBSs70vwqdltsg/edit

Selecting the right entertainment and games

http://ezinearticles.com/?id=1303423&How-Selecting-the-Right-Entertainment-and-Games-Makes-a-Special-Event-Memorable=

Special Fundraising Events

https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events

Bingo Anyone?

http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser

ADA is big Brother

https://diversityandaccess.stanford.edu/disability-access/event-planning

USA Wrestling Event Organizing Guide

http://content.themat.com/eventfliers/EventOrganizing.pdf

Tips to Pre-Plan Merchandise for Big Events

http://www.eventmerchandising.com/

3.07 ppt

Partner with a sport/event director to establish a barter agreement. Present the agreement to the class, explaining its terms, needs, and value.

Barter Kings

http://www.aetv.com/shows/barter-kings/season-1/episode-1

The FLIP-Side of bartering

http://wtfmarketing.com/the-flip-side-of-bartering/

Negotiating in-kind Value and category exclusivity

http://www.sponsorship.com/iegsr/2008/11/03/Negotiating-In-kind-Value-And-Category-Exclusivity.aspx

Bartering your way to better business

http://www.businessknowhow.com/money/bartering.htm

Carolina Trade Exchange

http://www.carolinatradeexchange.com/

Pros and Cons of a barter system

http://www.buzzle.com/articles/pros-and-cons-of-barter-system.html

Look up bartering on Craigslist