Marketing: December 2017

Advertising benefits

http://www.bizfilings.com/toolkit/sbg/marketing/advertising-pr/advertising-benefits.aspx

Advertising media Audio

http://www.referenceforbusiness.com/small/A-Bo/Advertising-Media-Audio.html

Advertising media - infomercials

http://www.referenceforbusiness.com/small/A-Bo/Advertising-Media-Infomercials.html

Advertising media - print

http://www.referenceforbusiness.com/small/A-Bo/Advertising-Media-Print.html

Advertising media - video

http://www.referenceforbusiness.com/small/A-Bo/Advertising-Media-Video.html

Product Placement - You can’t escape it

http://www.aef.com/wp-content/uploads/2016/12/vpp_said_zahr-2.pdf

LAP - Ad-quipping your business - 4.02

FTC moves to unmask word of mouth marketing

http://www.washingtonpost.com/wp-dyn/content/article/2006/12/11/AR2006121101389.html

You are to develop a plan for how you could creatively create buzz about the Dodgeball tourney. Share your plan with a classmate, and discuss similarities/differences between your plan and that of your classmate. Identify the top three buzz techniques the two of you created. Share your ideas here:

https://docs.google.com/forms/d/e/1FAIpQLSehpN-U3lzF5HDN-wbQRFXO4SY5scYnmE1WUVytKVdUXJfY5A/viewform?usp=pp_url&entry.1634673685&entry.132659416

Mobile Marketing - Getting a grasp on the basics

http://marketing.about.com/od/marketingmethods/a/Mobile-Marketing-Basics-For-the-Small-Business.htm

Research on Direct Marketing Databases

http://www.melissadata.com/articles/research-on-direct-marketing-database.htm

What is Direct Marketing?

http://www.wisegeek.com/what-is-direct-marketing.htm

A company that actually does this type of thing

http://marketlocation.thomsonlocal.com/

Study Guides:

1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html

1.04 Work the Big Six Quiz (20)
http://www.quia.com/quiz/6174719.html

1.05 Data Do It - LAP Quiz (20)
http://www.quia.com/quiz/6178003.html

2.01 - Sell Away - LAP - 20 Q
http://www.quia.com/quiz/6192656.html

2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html

2.06 Promises, Promises LAP Quiz (20Q)
http://www.quia.com/quiz/6264565.html

3.01 Rapping Up Products (20 Q)
http://www.quia.com/quiz/6319671.html
3.03 Mix & Match; LAP (25)
http://www.quia.com/quiz/6098673.html

3.04 It's a Brand, Brand World; LAP (20)
http://www.quia.com/quiz/6109715.html
3.05 Build Your Corporate Brand; Lap (20)
http://www.quia.com/quiz/6111119.html

Marketing Final Exam Review 185 q worth
http://www.quia.com/quiz/5857075.html
Unit 1.00 Marketing
http://www.quia.com/quiz/5691395.html

Unit 3.00 Mkt I
http://www.quia.com/quiz/5855346.html

SPORTS AND ENTERTAINMENT MARKETING

Season Ticket Holders

15 min of fame

https://kaboom.org/resources/build_playground_toolkit/fundraising/special_fundraising_events

Bingo Anyone?
http://hubpages.com/games-hobbies/HowToHoldASuccessfulBingoFundraiser

ADA is big Brother
https://diversityandaccess.stanford.edu/disability-access/event-planning

USA Wrestling Event Organizing Guide
http://content.themat.com/eventfliers/EventOrganizing.pdf

Tips to Pre-Plan Merchandise for Big Events
http://www.eventmerchandising.com/

3.07 ppt

Partner with a sport/event director to establish a barter agreement. Present the agreement to the class, explaining its terms, needs, and value.

Barter Kings

http://www.aetv.com/shows/barter-kings/season-1/episode-1

The FLIP-Side of bartering
http://wtfmarketing.com/the-flip-side-of-bartering/

Negotiating in-kind Value and category exclusivity
http://www.sponsorship.com/iegsr/2008/11/03/Negotiating-In-kind-Value-And-Category-Exclusivity.aspx

Bartering your way to better business
http://www.businessknowhow.com/money/bartering.htm

Carolina Trade Exchange
http://www.carolinatradeexchange.com/

Pros and Cons of a barter system
http://www.buzzle.com/articles/pros-and-cons-of-barter-system.html

Look up bartering on Craigslist

3.08 ppt

3.08 guided notes

Special Event Liability Insurance

https://directeventinsurance.com/

What type of Business Insurance do they offer?

http://www.firstknightinsurance.com/business-insurance/medical-marijuana-insurance/

Do you need event insurance?

http://www.bizbash.com/when_and_why_you_need_event_insurance/miami/story/9433/

Lots of Event Insurance

http://www.kandkinsurance.com/Pages/AllPrograms.aspx

Insure a Picture Perfect Event

http://www.naic.org/documents/consumer_alert_event_insurance.htm

Wow! That is a lot of definitions!

http://www.sportsinsurance.com/glossary/?culture=en-us&faq_b

Select a sport or event of interest to you, and identify risk factors associated with it. Determine measures that you would take to minimize risk. Use a word-processing program or spreadsheet to develop a multi-column table. In the first column, identify the risks associated with the sport/event. In the second column, reference the measures that you have selected to minimize those risks. Discuss your assessment with your instructor.

Select a local sport or event that you can attend. Identify risk factors that you observe and measures that have been taken to minimize those risks. Write a synopsis of your findings, and recommend further risk-reduction measures that could be taken. Share your observations with the person responsible for the sport/event.

Assessing your Risk - Plan for the unexpected

http://www.attainium.net/articles.php?articleId=35

The worksheet

https://www.swale.gov.uk/assets/Events/Event-Risk-Assessment-Form.pdf

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0ahUKEwjBt5bkx7rMAhVBKB4KHTuMCFMQFggdMAA&url=http%3A%2F%2Fwww.kelsi.org.uk%2F__data%2Fassets%2Fword_doc%2F0008%2F27935%2FExample-risk-assessment-for-outdoor-events.doc&usg=AFQjCNFEDDXzqzmS5ovKV0EUcjjP8B_NZA&sig2=8WcKccty-_0SWFyV-ylZGA

Hazard Risk and Assessment

https://www.youtube.com/watch?v=PZmNZi8bon8

Risk Management - Funny

https://www.youtube.com/watch?v=AskktIDYe3A

The Expert

https://www.youtube.com/watch?v=BKorP55Aqvg