Quotable
Learning from the rejection
When someone doesn't say yes, they'll often give you a reason.
A common trap: Believe the reason.
If you start rebuilding your product, your pitch and your PR based on the stated reason, you're driving by looking in the rear view mirror.
The people who turn you down have a reason, but they're almost certainly not telling you why.
Fake reasons: I don't like the color, it's too expensive, you don't have enough references, there was a typo in your resume.
Real reasons: My boss won't let me, I don't trust you, I'm afraid of change.
By all means, make your stuff better. More important, focus on the unstated reasons that drive most rejections. And most important: Shun the non-believers and sell to people who want to go on a journey with you.
- Seth Godin
A common trap: Believe the reason.
If you start rebuilding your product, your pitch and your PR based on the stated reason, you're driving by looking in the rear view mirror.
The people who turn you down have a reason, but they're almost certainly not telling you why.
Fake reasons: I don't like the color, it's too expensive, you don't have enough references, there was a typo in your resume.
Real reasons: My boss won't let me, I don't trust you, I'm afraid of change.
By all means, make your stuff better. More important, focus on the unstated reasons that drive most rejections. And most important: Shun the non-believers and sell to people who want to go on a journey with you.
- Seth Godin
Marketing I
Top 4 promotional tactics (Promotional Mix)
The Promotional Mix….with Pictures
How to Establish a promotional Mix
Rehash
Marketing Communications
AMA Code of Ethics
Stealth Marketing - Unethical
Sex Sells, but should it?
1st page and
Pg 7 last paragraph (goes into page 8)
Page 6...blue box
Aunt Jemima
Discuss each
[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.
Know your options LAP 4.01 [5-111]
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
Email me your take on...
How do they determine prices? Distribution channels? Customer Service? What are their Competitive Advantages?
Email me your take on...
How do they determine prices? Distribution channels? Customer Service? What are their Competitive Advantages?
Walmart - The high cost of a low price - Full Documentary (1:37)
Dodge ball-date May 17th
Coggins Gym
Teams and volunteers report at 6pm and we start playing at 6:30pm
Proceeds go to Out of the Garden. This is sponsored by NHS and Beta Club.
Select a sport or event of interest to you, and identify risk factors associated with it.
High School Basketball
HS Football
Tennis
Beyonce Concert
Olympics
France, Brazil hold anti-terror drills in Rio to prepare for Olympics
Munich
The Story of Munich
Complete Documentary - Munich
Remembering Waco
The Siege
Min 4:30 - the burning
The facts:
First Paragragh only
Risk Management and the Olympic Games
The Boston Marathon Bombing - changed the way we looked at ALL events here in the US.
Atlanta Olympics...1996
http://www.cnn.com/2013/09/18/us/olympic-park-bombing-fast-facts/
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