Quotable
More than ten is too many
Human beings suffer from scope insensitivity.
Time and again, we're unable to put more urgency or more value on choices that have more impact. We don't donate ten times as much to a charity that's serving 10 times (or even 100 times) more people. We don't prioritize our interest or our urgency based on scale, we do it based on noise.
And yet, too often, we resort to a narrative about big numbers.
It doesn't matter that there are more than 6,000 posts on this blog. It could be 600 or 60. It won't change what you read next.
It doesn't matter if a library has a million books instead a hundred thousand.
It doesn't matter how many people live without electricity.
Of course it matters. What I meant to say that when you're about to make a decision of scale, right here and right now, if the number is more than ten, the scope of the opportunity or problem will almost certainly be underestimated.
Human beings suffer from scope insensitivity.
Time and again, we're unable to put more urgency or more value on choices that have more impact. We don't donate ten times as much to a charity that's serving 10 times (or even 100 times) more people. We don't prioritize our interest or our urgency based on scale, we do it based on noise.
And yet, too often, we resort to a narrative about big numbers.
It doesn't matter that there are more than 6,000 posts on this blog. It could be 600 or 60. It won't change what you read next.
It doesn't matter if a library has a million books instead a hundred thousand.
It doesn't matter how many people live without electricity.
Of course it matters. What I meant to say that when you're about to make a decision of scale, right here and right now, if the number is more than ten, the scope of the opportunity or problem will almost certainly be underestimated.
~ Seth Godin
Marketing I
Information Management Lap2: Get the Facts Straight thur
4.06 completed notes - make sure you understand (5 min)
Questions @ bottom
Given a series of marketing-information management case studies, determine the ethical violations involved in collecting, analyzing, and using data. Discuss your responses with the class.
Etoys delimma
Type into google search “selling its mailing list”
And look at the results
Why do businesses sell their mailing lists?
Types of info shared by Bank of America
Cookies! - But not the chocolate chip kind :(
Brief slideshow 13/16/18/19/20
[5-137]
How to conduct Marketing Research
Online focus Groups
http://www.macorr.com/online-focus-groups.htm
Mkt 4.01/4.02/4.06/4.09/4.13 Vocab Test - Next Friday
Average rent by state
min wage by state
http://www.raisetheminimumwage.com/pages/minimum-wage-stateAvg wage by state
http://www.rasmussen.edu/career-center/career-research-hub/salary-by-state/
Walmart - The high cost of a low price - Full Documentary (1:37)
SPORTS AND ENTERTAINMENT MARKETING I
Students - Turn in your SWOT analysis by Tuesday!
Note to the Instructor: Review and present the Conducting a SWOT Analysis Briefing (pp. 5-131—5-134) to students in a lecture or discussion format.
Collaborate with a team of three or four students to conduct a SWOT analysis of a sport/event product. Based on the team’s findings, determine the implications for the product. Present an oral report of the analysis and implications to the sport/event marketing director.
Analyze This! LAP
The Todd Harris Case:
Obtain market information to prepare a market analysis of a sport/event’s target market(s). The analysis should include a clear explanation of the market segmentation, target-market focus, a market forecast, and a description of each target-market segment (statistics about the number of potential customers, annual growth rate, annual spending, and market value).
Key components of the market analysis should include:
- Target segment description
- Target segment’s needs (Why do fans/customers need the product/service?)
- Distribution channels (Where do fans/customers go to obtain product/service?)
- Buying habits (What factors influence the target market to buy?)
- Communication channels (How will you communicate with the fans/customers?)
No comments:
Post a Comment