Marketing: Wednesday, May 25, 2016 Gone tomorrow and Friday. I know, I am sad too.

Quotable

Metaphors aren't true

But they're useful.
That's why professionals use them to teach, to learn and to understand.
A metaphor takes what we know and uses it as a lever to understand something else. And the only way we can do that is by starting with the true thing and then twisting it into a new thing, a thing we'll be able to also understand.
(Of course, a metaphor isn't actually a lever, a physical plank of wood that has a fulcrum, which is precisely my point).
The difference between the successful professional and the struggling amateur can often be seen in their respective facility with metaphor. The amateur struggles to accept that metaphor is even acceptable ("are atoms actually building blocks?") or can't find the powerful analogy needed to bring home the concept. Because all metaphors aren't actually true, it takes confidence to use them well.
If you're having trouble understanding a disconnect, or are seeking to explain why something works or doesn't, begin with a metaphor. "Why is this new thing a lot like that understood thing..."
Metaphors aren't true, but they work.
PS more on this in my latest post on Medium.

~ Seth Godin

Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Data Mining and Internet Profiling: Emerging Regulatory and Technological Approaches

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1116728#PaperDownload

4.10 Marketing Research - ppt

Continue 4.10 instructional material

Poorly defined objectives

http://www.dailymotion.com/video/x8mby8_merrie-melodies-foxy-by-proxy-1952_shortfilms

Slideshow - Marketing Research

http://www.slideshare.net/anna.rohit/defining-the-problem-and-determining-research-objectives

Research objectives….phones number v other numbers

4.12

Using the marketing research paper obtained from the Social Science Research Network at http://papers.ssrn.com/sol3/JELJOUR_Results.cfm?form_name=journalbrowse&journal_id=334640, determine what method(s) the author used to collect the data. Identify the advantages/disadvantages associated with that data-collection method. Determine additional ways the author could have collected the data. Discuss your ideas with a classmate.

Qualitative Data Collection techniques

http://ezinearticles.com/?Overview-on-Qualitative-Data-Collection-Techniques-in-International-Marketing-Research&id=26285

23 advantages of Online Surveys

http://www.surveybounty.com/articles/surveyadvantages.h

4.10

4.10 LAP Seek and Find

Seek and Find - LAP Assessment

http://www.quia.com/quiz/5895840.html

4.10 LAP What's the Problem