Tuesday, May 17, 2016 MIM, a bit here, a bit there, and I have an entire story of which to describe you.

Quotable 

                                                          
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

We need to verify you can get on to the CTE testing window

ask me how! 

BOOKS!!!!

Freshman Incentive trip.....$4, form and $ due by Wednesday.

Obj 6 - Chap 16 - Sales Promotion and Personal Selling Wed/Thurs

Know this.com - public relations

15 slides worth

Short quiz to assess your readings on Wednesday from this reading

http://www.knowthis.com/public-relations

4.04  Tuesday May 17

https:quizlet.com/116898994/404-marketing-6621-flash-cards/alphabetical

4.04 Scatter

https://quizlet.com/116898994/scatter

4.04 Test

https://quizlet.com/116898994/test?matching=on&prompt-with=1&limit=15 

Powell

https://quizlet.com/139462164/powell-404-flash-cards/alphabetical

Teon
https://quizlet.com/139463307/teon-404-flash-cards/alphabetical

What do they collect?

    Papa Johns/Pizza Hut/Dominos

    Victoria Secret

    Google

https://medium.com/productivity-in-the-cloud/6-links-that-will-show-you-what-google-knows-about-you-f39b8af9decc#.deusd786o

    Gamestop

4.06 MIM PPT Tues

4.06 Guided Notes

Why you need a customer Marketing Base

http://www.dbmarketing.com/articles/Art263.htm

Skip down to Components of MArketing Information system

http://www.fao.org/docrep/W3241E/w3241e0a.htm#chapter%209:%20marketing%20information%20systems

Begin with “Critical Role of Marketing Research”

http://managementhelp.org/marketing/market-research.htm 

BLS

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm 

4.06/4.09 Vocab (Friday)

https://quizlet.com/116900847/406409-marketing-6621-flash-cards/

CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False

 Email me your take on...
           How do they determine prices?  Distribution channels?  Customer Service?  What are their Competitive Advantages?

HW - Craft a press release for:

    1/  The senior picnic

    2/ Graduation

    3/  The last day of school

Make sure you include sufficient detail.

Do not do in class.  Points will be deducted if so.

Google docs.  Share with me.

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

                                                                                                                                                       

SPORTS AND ENTERTAINMENT MARKETING I

4.03 ppt

Duke University Check List

https://law.duke.edu/news/eventsoffice/checklist/

Prepare for your event

http://www.kirklees.gov.uk/events/PreparingYourEvent.pdf

SJU Physical/checklist

https://www.sju.edu/int/studentlife/studentresources/recreation/clubsport/Club%20Sport%20Athlete%20Participation%20Packet%202015.pdf

Langley Tourism - Page 8

http://www.tourism-langley.ca/wp-content/uploads/2015/09/sport_langley_2011.pdf

Select an event/sport to be hosted by your school. Create a checklist of factors to evaluate to determine the “product’s” readiness. Discuss your findings with the sport/event director prior to the sport/event. Write a summary of your findings and discussion. Submit the summary to your instructor.

[Dodgeball]

4.04ppt

Who is your favorite customer?

Baseball?

Soccer?

Lacrosse?

Whichwich?

Mcdonalds?

Chick Fil a?

Segmentation broken down

http://www.notesdesk.com/notes/marketing/market-segmentation/

How to find and sell to your target market

http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm

Know this.com - 8 slides

http://www.knowthis.com/targeting-markets/market-segmentation

Customer profiling

http://pandecta.com/customer_profiling.html

Segmentation

http://www.decisionanalyst.com/publ_art/MarketSegmentation.dai

Target market profile

http://www.bls.gov/opub/btn/volume-5/spending-patterns-of-older-americans.htm

1941 - 1944 spending patterns

http://www.bls.gov/opub/mlr/2015/article/consumer-spending-in-world-war-ii-the-forgotten-consumer-expenditure-surveys.htm

Find a college checklist/make a college checklist - senior year

HW - Due Thursday in class - no late assignments on this one.

HW/ Writing assignment. If all else fails, by Tuesday - see below  

Will the LA Rams new Inglewood stadium be an economic bust or boon?

http://www.dailynews.com/sports/20160113/will-the-la-rams-new-inglewood-stadium-be-an-economic-boon-or-bust

Identifying the Real Costs and Benefits of Sports Facilities

http://www.arroyoseco.org/671_chapin-web.pdf

You need to write a brief one page paper of the economic impact of sport.  State and defend a position of whether it is a good thing or not….does the end justify the means…

Defend with at least 2 different points taken from the papers provided.

Parenthetical citation please.  No need for a biblio.

Finish by Tuesday to turn in...printed.(or submitted electronically)