Quotable
https://www.youtube.com/watch?v=VastXQ_hPb0
https://www.youtube.com/watch?v=LPn0KFlbqX8
https://www.youtube.com/watch?v=nMN4JZ8crVY
Marketing I
Top 4 promotional tactics (Promotional Mix)
The Promotional Mix….with Pictures
How to Establish a promotional Mix
Rehash
Marketing Communications
AMA Code of Ethics
Stealth Marketing - Unethical
Sex Sells, but should it?
1st page and
Pg 7 last paragraph (goes into page 8)
Page 6...blue box
Aunt Jemima
Discuss each
[5-115]
a. Explain ethical issues associated with fear-based advertising.
b. Discuss sexism/stereotyping in advertising.
c. Explain ethical issues associated with promotion to children.
d. Discuss ethical issues associated with sales promotion sweepstakes, samples, rebates, and premiums.
e. Explain the use of stealth marketing.
f. Discuss ethical issues associated with use of customer information obtained on the Internet.
g. Describe ways that businesses use socially responsible promotions.
Objective of Sales Promotion
Trends: Customer Expectations
Trends - Electronic Delivery
Trends: Tracking
Trends: Internet Communication
Trends: Clutter
First sentences of 1st section
Promotional Slogans
[5-117]
a. Explain how the use of technology in promotion has changed the way marketers communicate with customers.
b. Identify ways that the use of technology positively impacts the promotion function.
c. Discuss ways that the use of technology negatively impacts the promotion function.
d. Describe ways that businesses use the Internet as a promotional tool.
e. Describe how technology has enhanced opportunities to contact customers with promotional messages.
f. Discuss ways that technology has facilitated the use of sales promotions.
g. Explain specific applications of technology in promotion.
Know your options LAP 4.01 [5-111]
Quiz 4A Marketing - PR:002, Promotion Lap 4: Know Your Options
CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False
Email me your take on...
How do they determine prices? Distribution channels? Customer Service? What are their Competitive Advantages?
Email me your take on...
How do they determine prices? Distribution channels? Customer Service? What are their Competitive Advantages?
Walmart - The high cost of a low price - Full Documentary (1:37)
Dodge Ball Poster Assignment
First Paragragh only
Risk Management and the Olympic Games
The Boston Marathon Bombing - changed the way we looked at ALL events here in the US.
Atlanta Olympics...1996
http://www.cnn.com/2013/09/18/us/olympic-park-bombing-fast-facts/So I want to do a concert...where should I host it?
I want to play a basketball game for youth...where should I host it?
A wedding you say...where should I host?
Today we are going to go over the basics of a site inspection...from general to detail.
3.09 guided notes
How to conduct a Tip-to-Toe Site Inspection
Site Inspections
How to perform site inspections like a pro
Conducting a site inspection
Determine the disruptions that could impact an event of your choice. Identify measures that you will take to minimize the effect of the disruptions if they occur. Create a contingency plan for your event. Share your contingency plan with a classmate, and ask the person to troubleshoot any weaknesses recognized with the plan. Modify the plan, if needed.
Event Disruptions….planning makes it all better
Threats and Hazards: Event Challenges and Impacts
FEMA Training - Special Events
https://training.fema.gov/emiweb/downloads/is15aspecialeventsplanning-jamanual.pdf
SWGHS - Emergency Plans - Athletics
https://drive.google.com/open?id=1GsSG16yOEkFRFKnA5LGoo6WZg0PgyVMUcuXCD-BiCJQ
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