Quotable

Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

Obj 6 - Chap 16 - Sales Promotion and Personal Selling

Spread the Word Post-Test - Friday - super secret password "murphy"

http://www.quia.com/quiz/5874737.html

4.02 Promotion Project - Friday - 10 points

Questions 1 and 2 and Google Drawings submission link will be submitted through this link:

https://docs.google.com/forms/d/1xFW4JTkYePkEF5Q4ZCB29_2DEYyX1uavY2lVz3IiiC8/viewform?entry.1131723688&entry.1711841628&entry.1529883198&entry.552236954

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[5-121] Word Quilt Project - 10 pts.

As you computer is numbered, so shall you do.

Name on back

Basic Format:

----------------------------------------------------------------------------------------------

| Word |

| Advantages (2+) Disadvantages (2+) |

| |

| Drawn Pic/example Drawn Pic/example |

|---------------------------------------------------------------------------------------------|

1/17. newspapers - ads and disadvantages

2/18 magazines - ads and disadvantages

3/19 two categories of broadcast media - ads and disadvantages

4/20 purchase options for television advertising.

5. Difference between local and network advertising.

6. types of direct-mail advertising. - ads and disadvantages

7. types of Web advertising. - ads and disadvantages

8. types of out-of-home media. - ads and disadvantages

9. specialty advertising. - ads and disadvantages

10. directory advertising. - ads and disadvantages

11. movie theater advertising. - ads and disadvantages

12. product placement. - ads and disadvantages

13. telemarketing - ads and disadvantages

14. videotapes, DVDs, and CD-ROM advertising. - ads and disadvantages

15. trends that are affecting advertising media.

16. Title page: Types of Advertising Media

These are terms we all should know. Your number has been pre-determined. If there is an absent - help a brother/sister out! - alternatives will be selected.

Instructions are simple: one sheet of paper - provided.

Name on back

word/title centered top

ads/disadvantages clearly marked. Min 2 each. Do more for additional credit. 2 min will not score max points.

Drawn pics illustrating the topic/word/title

Points will be deducted if any part is computer printed.

Both projects - if it looks like crap, sounds like crap - you will earn a crap grade

As you finish:

https://docs.google.com/document/d/1Xx8WLzZKTR77Cyp1i6TwgQCqwXeaYzAiOpZyHEcDGDg/edit

Read and understand. It will be on the final and short mid obj 4 test forthcoming.

In reading this google doc, you should have a firm grasp of

[5-123]

a. Define the term word of mouth marketing, buzz marketing, viral marketing, community marketing, grassroots marketing, evangelist marketing, product seeding, influencer marketing, cause marketing, conversation creation, brand blogging, referral programs, social networks.

b. Discuss the need for honesty and transparency in word of mouth marketing.

c. Explain the philosophy of word of mouth marketing.

d. Describe types of word of mouth marketing.

e. Distinguish between organic and amplified word of mouth marketing.

f. Discuss techniques businesses can use to foster organic word of mouth marketing.

g. Explain techniques businesses can use to foster amplified word of mouth marketing.

CNBC Inside Costco(45 minutes) https://www.youtube.com/watch?v=wOwJ4PXt3GM&nohtml5=False

Email me your take on...
How do they determine prices? Distribution channels? Customer Service? What are their Competitive Advantages?

Walmart - The high cost of a low price - Full Documentary (1:37)

https://www.youtube.com/watch?v=RXmnBbUjsPs&nohtml5=False

SPORTS AND ENTERTAINMENT MARKETING I

SEMII,

We didn't get through as much as I would have liked yesterday.

1/ begin with

4.02 Economic Impact of Walkout-Strike graphic

2/ We will go over this one on Monday

4.02 Economic Activity - Sports tournament in Roanoke Rapids

3/ Input some numbers and better understand the multiplier effect of $ invested and $ realized to the economy

Economic Impact Calculator

http://www.americansforthearts.org/sites/default/files/aepiv_calculator/calculator.html

4/ Very quick "look over the figures"

National Findings

http://www.americansforthearts.org/by-program/reports-and-data/research-studies-publications/arts-economic-prosperity-iv/national-findings

5/ An excellent read:

Economic impact of Sports Stadiums, Teams and events

http://www.humankinetics.com/excerpts/excerpts/economic-impact-of-sport-stadiums-teams-events

6/ Mrs. Blackwell will begin this ~ 8:50

Brazil World Cup Financial Impact

https://www.youtube.com/watch?v=WIp6JOfOECA

7/ great read concerning the $ of fluff

Why the Economic Impact of Super Bowls is So Controversial

http://www.forbes.com/sites/prishe/2012/01/30/why-the-economic-impact-of-super-bowls-is-so-controversial/#73b05e0a2cb2

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8/ Writing assignment. If all else fails, by Tuesday - see below

Will the LA Rams new Inglewood stadium be an economic bust or boon?

http://www.dailynews.com/sports/20160113/will-the-la-rams-new-inglewood-stadium-be-an-economic-boon-or-bust

Identifying the Real Costs and Benefits of Sports Facilities

http://www.arroyoseco.org/671_chapin-web.pdf

You need to write a brief one page paper of the economic impact of sport. State and defend a position of whether it is a good thing or not….does the end justify the means…

Defend with at least 2 different points taken from the papers provided.

Parenthetical citation please. No need for a biblio.

Finish by Tuesday to turn in...printed.(or submitted electronically)

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9/ summation from 4.01

Canadian tourism...yes, there is a thing...this is how to measure it and why

http://publications.gc.ca/collections/collection_2007/ic/Iu91-4-9-2005E.pdf

Small Business Administration

https://www.sba.gov/starting-business/how-start-business/understand-your-market

Sister Slideshow

http://www.slideshare.net/mrhennings/unit-3-sports-marketing-research