Quotable
Our bias for paid marketing
A few rhetorical questions:
"As Seen on TV" was such a powerful phrase that companies brag about it, right on the box. And that connection between paying for attention and quality still remains.
Over time, we've been sufficiently seduced by marketers that spend on the surface stuff that cognitive dissonance has persuaded us that we must be making those choices for a reason.
Find the discipline to build your projects like you won't be able to run ads to make them succeed. A product that sells itself, that's remarkable, that spreads.
Then consider running ads as if you don't need them.
Is a physical therapist with a professional logo better than one with a handmade sign?
Are you more likely to stay at a hotel that
you've heard of as opposed to an unknown one, even if 'heard of' refers
to the fact that they've run ads?
Do you believe that companies that rank
higher in search results are better than the ones a few pages later? And
if you don't, then what's the reason we so often stop clicking after
one page?
There are more ways than ever to spread the word about your work, but we live in a culture where paid ads still have clout."As Seen on TV" was such a powerful phrase that companies brag about it, right on the box. And that connection between paying for attention and quality still remains.
Over time, we've been sufficiently seduced by marketers that spend on the surface stuff that cognitive dissonance has persuaded us that we must be making those choices for a reason.
Find the discipline to build your projects like you won't be able to run ads to make them succeed. A product that sells itself, that's remarkable, that spreads.
Then consider running ads as if you don't need them.
~ Seth Godin
Marketing I
Information Management Lap2: Get the Facts Straight thur
Turn in Cereal Project data summation
Mkt 4.01/4.02/4.06/4.09/4.13 Vocab Test - Next Friday
Average rent by state
min wage by state
http://www.raisetheminimumwage.com/pages/minimum-wage-stateAvg wage by state
http://www.rasmussen.edu/career-center/career-research-hub/salary-by-state/
Walmart - The high cost of a low price - Full Documentary (1:37)
SPORTS AND ENTERTAINMENT MARKETING I
Complete sections 1, 2, 3, 6, 7, and 8 of the Virtual Advisor tutorial Conduct a Market Analysis, located at http://www.kutztownsbdc.org/Virtual-Advisor/12- Conduct-a-Marketing-Analysis/.
As you work your way through the tutorial, create a checklist of the
steps needed to complete a market analysis. When finished with the
tutorial, open the Virtual Advisor’s Conduct a Market Analysis worksheet found at http://www.kutztownsbdc.org/Virtual-Advisor/12-Conduct-a- Marketing-Analysis/marketanalysisworksheet.htm. Your checklist and print-out will serve as guides when you conduct your market analysis.
Writing a Business Plan
Note to the Instructor: Review and present the Conducting a SWOT Analysis Briefing (pp. 5-131—5-134) to students in a lecture or discussion format.
Collaborate with a team of three or four students to conduct a SWOT analysis of a sport/event product. Based on the team’s findings, determine the implications for the product. Present an oral report of the analysis and implications to the sport/event marketing director.
Analyze This! LAP
Conducting a SWOT analysis
Business Balls - SWOT
SWOT
http://business.nmsu.edu/~dboje/sbc/pages/page3.html
Obtain market information to prepare a market analysis of a sport/event’s target market(s). The analysis should include a clear explanation of the market segmentation, target-market focus, a market forecast, and a description of each target-market segment (statistics about the number of potential customers, annual growth rate, annual spending, and market value).
Key components of the market analysis should include:
- Target segment description
- Target segment’s needs (Why do fans/customers need the product/service?)
- Distribution channels (Where do fans/customers go to obtain product/service?)
- Buying habits (What factors influence the target market to buy?)
- Communication channels (How will you communicate with the fans/customers?)
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