Quotable
Pretty, cheap and well-rounded (three misunderstandings)
It's easy to fall into the trap of thinking you need to be prettier
if you want to be an actor or actress. It turns out, though, that most
important thespians aren't conventionally pretty (Marlon Brando, Julia
Roberts, Angelina Jolie, Geena Davis, Morgan Freeman...)
It's easy for a retailer or a freelancer to believe that the best way to succeed is to be cheap. But just about every important brand (and every successful freelancer) didn't get that way by being the cheapest.
And anyone who has been through high school has been reminded how important it is to be well-rounded. But Nobel Prize winners, successful NGO founders and just about everyone you admire didn't get that way by being mediocre at a lot of things.
Pretty, cheap and well-rounded are seductive ways to hide out in a crowd. But they're not the path to doing work that matters.
It's easy for a retailer or a freelancer to believe that the best way to succeed is to be cheap. But just about every important brand (and every successful freelancer) didn't get that way by being the cheapest.
And anyone who has been through high school has been reminded how important it is to be well-rounded. But Nobel Prize winners, successful NGO founders and just about everyone you admire didn't get that way by being mediocre at a lot of things.
Pretty, cheap and well-rounded are seductive ways to hide out in a crowd. But they're not the path to doing work that matters.
~ Seth Godin
Marketing I
Survey Designs
Guidelines for writing effective questions
Writing Effective Employee Survey Questions
Participant Observation as a Data Collection Method
Questionnaire Design
Qualitative Research Guidelines
Key Survey Elements
Dan Ariely - Are we in control of our own decisions?
Dan Ariely - Beware of our conflicts of Interest
Dan Ariely - How equal do you want the world to be? You’d be surprised
Dan Ariely - Our Buggy Moral Code
http://www.ted.com/talks/dan_ariely_on_our_buggy_moral_code
Did we answer all of the topics?
a. Explain why data-collection instruments must be carefully designed and administered.
b. Discuss
challenges in developing effective data-collection instruments (e.g.,
cultural differences between researcher and source, resources required
for the study, intangible nature of some types of information,
difficulty accessing some sources of information).
c. Explain
elements of surveys (i.e., a statement to respondents about how
information will be used and why it is valuable; clear instructions,
including for any skip patterns; appealing format; logical sequence of
questions; consideration of how answers to previous items might affect
later items).
d. Describe
qualities of a good survey item (e.g., clear questions, single focus
for each question, neutral questions, balanced questions, appropriate
language for the intended respondent, appropriately broad or narrow in
scope).
e. Explain how to ensure the quality of observations.
f. Discuss considerations for collecting data online.
g. Describe considerations in using a pre-existing data collection instrument.
Keep it Real - LAP
Keep it Real - LAP - Quia Fun!
MKTG - Selling LAP 129 - Keep It Real -- in Sales
Ethics in selling powerpoint
Walmart - The high cost of a low price - Full Documentary (1:37)
SPORTS AND ENTERTAINMENT MARKETING I
Performance Analysis
Look to the right….a step by step instruction on how to write a full plan
Yes, we will hit most aspects of it
ROI
[5-154]
- Explain the use of standards in evaluating the performance of a marketing plan.
- Discuss the frequency with which marketing plan performance should be evaluated.
- Describe actions to take when performance and objectives differ.
- Demonstrate procedures for evaluating the performance of a marketing plan.
Practice Tests
http://swghs.gcsnc.com/pages/Southwest_Guilford_High/Classes/Murphy/SEMII/Practice_Tests
How to create a Movie Marketing Plan
Sports Marketing Plan
Quick Breakdown of the assorted boardgames in cabinet
Practice Tests
Standardized Measurement and assessment
Scales and Attitude Measurement
Attitude Measurement
Levels of measurement and scale
Measurement of Variables
Attitude Scales
Scaling
Types of Attitude Scale
http://www.slideshare.net/kuldeepatibs/attitude-scales-presentation
Verify you know what we went over:
a. Explain the use of scaling in marketing research.
b. Distinguish between rating and ranking scales.
c. Distinguish between nominal data and ordinal scales.
d. Discuss when ordinal scales are used.
e. Describe characteristics of interval rating scales.
f. Distinguish between interval and ratio scales.
g. Distinguish between continuous and itemized rating scales.
h. Discuss types of itemized rating scales (e.g., Likert, semantic differential, Stapel’s Scale, and multi dimensional scaling).
i. Explain advantages/disadvantages of the types of itemized rating scales.
j. Explain types of ranking scales (i.e., paired comparison, forced choice, and comparative scale).
