Quotable
Women and their preferred branded content - an infographic....best you know a bit more about segmentation before looking this one over
What do we want our products, our promotion to do? We want it to cross over cultural (not talking color) lines and hit home, sparking/driving us to a change in behavior or consumer mentality.
MARKETING
1.04
EQ - What are marketing strategies?
1.04 Vocab - Quizlet - Thursday - Sept 7
1.04 Marketing Strategies - PPT - Finish
Goals - Strategies - Tactics
Goals - Strategies - Tactics
What is the concept of market?
What is Segmentation? Why do we separate students into homerooms within each grade level?
- Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.
- Explain the importance of target markets to businesses.
- Describe advantages and disadvantages of mass marketing
- Describe advantages and disadvantages of using market segments
- Explain why the use of market segments is increasing.
- Describe demographic characteristics that are analyzed by marketers.
- Explain the value of geographic segmentation.
- Discuss the value of psychographic segmentation.
- Describe types of behavioral segmentation.
Have students work in groups.
- Assign each group a product (jeans, frozen yogurt, digital cameras, Ford Mustang, Ipad, Essence Shampoo).
- Group must develop the market segments.
SPORTS AND ENTERTAINMENT MARKETING II
SEM II 1.01 Quiz
http://www.quia.com/quiz/6194583.html
Unlimited Tries. Grade will be input Wednesday 4th block. No alterations after that time.
HW: Due Wednesday, Sept 6, 2017
Unlimited Tries. Grade will be input Wednesday 4th block. No alterations after that time.
HW: Due Wednesday, Sept 6, 2017
1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
(Due on Wednesday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
Describe to me an event you went to....and why it was great. Be very specific
Share through Google Docs or onedrive - murphyk2@gcsnc.com
1.02
EQ- What are the legal issues affecting the marketing of sport/event products?
1.02 Powerpoint
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
Search the Internet to find current information about a legal issue in sports. Write a synopsis of the article, explaining the nature of the issue, its impact on sports, and the issue’s outcome. Share your article with a classmate, and as a team, determine how the issue impacts sport marketing. Submit your paper to your instructor for review.
Lap Quiz - Quia - Cover your bases
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