Quotable
Disney - Social only
Legal - Franchise Tag
Show Video: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=0
1.03-1.04 Prj (10 points - Pjt)
Labor organizations in the sports industry - listing of the major sports unions
Legal - Franchise Tag
MARKETING
EQ:Functions of Marketing, Segmentation, and the 4P’s - Can we put them all together?
1.04 Shampoo Bottle (use the google suite of apps to draw)
Copy and paste it over from this link to the google draw app and create your product
Copy and paste it over from this link to the google draw app and create your product
4 p's mini project results
1.04 LAP Have We Met? - Due Friday
1.04 Have We Met Quiz (20)
http://www.quia.com/quiz/6480173.html
http://www.quia.com/quiz/6480173.html
1.05 - EQ - Who needs marketing data?
(The article gives a better explanation of MIM)
Show Video: http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=0
a. Define the following terms: facts, estimates, predictions, relationships, and marketing information.
b. Identify types of information used in marketing decision-making.
c. Identify types of marketing information useful to marketers.
d. Describe ways that marketers use marketing information.
e. Explain the impact of marketing information on marketers.
1.05 Data Do It - LAP Quiz
http://www.quia.com/quiz/6178003.html
http://www.quia.com/quiz/6178003.html
“What is the difference between Consumer Sales and Industrial (Business to Business) sales?”
Loyalty Cards
MIM at its finest
Class discussion - Last time you went shopping, what types of data did the store collect on you.
Project:
Mini Project using Movoto
- Understanding Data
- Data Collection
- Secondary Data
- Usage for data in making sound business decisions
SPORTS AND ENTERTAINMENT MARKETING II
EQ - What do sport governing bodies do?
- Define the terms federation, league, and commissioner.
- Explain the purpose of rules and regulations in sports.
- Categorize types of rules and regulations in sports (e.g., playing rules, eligibility rules, selection rules, equipment rules, safety rules, doping rules, etc.)
- Explain the role of governing bodies in the commercial aspects of sports.
- Describe the relationship between sport governing bodies and national/ international laws.
- Discuss the effect of governing bodies on sports.
- Explain the relationship between federations and leagues.
- Explain the structure of international sport organizations.
- Discuss the role of sports commissioner in the governance of professional sports.
- Describe the role of agents in the governance of professional sports.
- Identify sport governing bodies that oversee sports on a worldwide basis
Collegiate in depth look into Labor Unions - Labor Unions...in depth
Readings:
Emancipation of the minors - Who does the Baseball union really cover?
Labor organizations in the sports industry - listing of the major sports unions
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