RANCH
SEMII - Legal issues - Samsung v Apple
Marketing I - Nest
Product Service Management - iPhone
MARKETING
What does Marketing do?
1.01 Review of Marketing and its importance [5-3]
a. Define the following terms: marketing and marketing concept.
b. Identify marketing activities.
c. Categorize items that are marketed.
d. Explain where marketing occurs.
e. Explain the elements of the marketing concept.
f. Explain the role of marketing in a private enterprise system.
g. Describe ways in which consumers and businesses would be affected if marketing did not exist.
h. Explain how marketing benefits our society.
1.04
EQ - What are marketing strategies?
1.04 Vocab - Quizlet - Next Thursday - Sept 7
a. Define the following terms: marketing mix, product, place, promotion, price, goals, strategies, and tactics.
b. Identify the components of the marketing mix.
c. Describe the importance of each of the components of the marketing mix.
d. Explain the relationship of goals, strategies, and tactics.
e. Describe the importance of marketing strategies.
f. Explain the factors that may cause marketing strategies to change.
g. Explain the importance of strategies in the marketing mix.
What is the concept of market?
What is Segmentation?
- Define the following terms: market, target market, mass marketing, marketing segments, market segmentation, demographic segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation.
- Explain the importance of target markets to businesses.
- Describe advantages and disadvantages of mass marketing
- Describe advantages and disadvantages of using market segments
- Explain why the use of market segments is increasing.
- Describe demographic characteristics that are analyzed by marketers.
- Explain the value of geographic segmentation.
- Discuss the value of psychographic segmentation.
- Describe types of behavioral segmentation.
Have students work in groups.
- Assign each group a product (jeans, frozen yogurt, digital cameras, Ford Mustang, Ipad, Essence Shampoo).
- Group must develop the market segments.
1.04 Work the Big Six Quiz
http://www.quia.com/quiz/6174719.html
http://www.quia.com/quiz/6174719.html
SPORTS AND ENTERTAINMENT MARKETING II
Powerpoint: 1.03 Finish
Did you do the Homework yet? Best ye read below matey!
SEM II 1.01 Quiz
1 page typed, 12 font, Times New Roman, Normal Margins, Double Spaced
(Due on Wednesday - HW) (10 points total, 1 point if not turned in by the first 5 of class & 1 point each day after)
Describe to me an event you went to....and why it was great. Be very specific
Share through Google Docs or onedrive - murphyk2@gcsnc.com
What you should have learned:
1.01 [5-3]
- Describe responsibilities of sports agents.
- Explain the rules and regulations governing sports agents.
- Discuss an athlete’s advantages in having a sports agent.
- Describe problems associated with sports agents.
1.02
EQ- What are the legal issues affecting the marketing of sport/event products?
- Scalping laws
National
North Carolina
1.02 Powerpoint
The Station Nightclub Fire (Read the aftermath/legal settlements at the bottom)
Search the Internet to find current information about a legal issue in sports. Write a synopsis of the article, explaining the nature of the issue, its impact on sports, and the issue’s outcome. Share your article with a classmate, and as a team, determine how the issue impacts sport marketing. Submit your paper to your instructor for review.
Lap Quiz - Quia - Cover your bases
No comments:
Post a Comment