Quotable
iPhone article
MARKETING
Quiz today! 2.01 only
2.01 LAP - Go Beyond the Sale (one time only) - By Friday, Sept 29, 4th block
2.01 Go Beyond The Sale - LAP - 4 open ended questionshttp://www.quia.com/quiz/6192674.html
2.01 LAP - Sell away (still unlimited) - By Friday, Sept 29, 4th block
2.01 - Sell Away - LAP - 20 Qhttp://www.quia.com/quiz/6192656.html
2.02 EQ - Can a business save a relationship with an angry customer?
DECA Role Play - HW - Due Friday, Sept 29 1st 5 of class. I prefer it was typed.
2.02 [5-25]
a. Identify beliefs held by employees who have a customer-service mindset.
b. Describe the importance of exhibiting a customer-service mindset.
c. Identify occasions when marketing employees can exhibit a customer-service mindset.
d. Describe guidelines for exhibiting a customer-service mindset.
e. Demonstrate a customer-service mindset.
2.02 [5-27]
a. Define the term service orientation.
b. Explain the relationship between communication and service.
c. Identify ways in which employees in business and marketing can demonstrate a service orientation.
d. Demonstrate procedures for reinforcing a service orientation through communication.
2.02 [5-29]
a. Discuss the purpose of adapting communication to a client’s cultural or social community.
b. Explain the importance of context in communication.
c. Discuss reasons for adapting communication to the cultural or social differences among clients.
d. Explain skills associated with adapting communication (e.g., empathy, risk taking, problem solving, etc.).
e. Describe ways to adapt communication to the cultural or social environment of clients.
f. Demonstrate how to adapt communication to the cultural or social differences among clients.
2.02 [5-31]
a. Explain the nature of customer inquiries.
b. Identify the types of customer inquiries.
c. Discuss the importance of possessing knowledge of the company (e.g., policies, history, capabilities, etc.).
d. Discuss the importance of possessing adequate product knowledge.
e. Describe guidelines for handling customer inquiries.
f. Demonstrate use of proper procedure for solving a customer inquiry in a marketing situation.
SPORTS AND ENTERTAINMENT MARKETING
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