SEMII - Entertainment
Brand - Brand repositioning
title alone says it all
$10 Billion....wow!
http://www.quia.com/quiz/6192674.html
http://www.quia.com/quiz/6192656.html
Brand - Brand repositioning
title alone says it all
$10 Billion....wow!
MARKETING
2.01 LAP - Go Beyond the Sale (one time only) - By Friday, Sept 29, 4th block
2.01 Go Beyond The Sale - LAP - 4 open ended questionshttp://www.quia.com/quiz/6192674.html
2.01 LAP - Sell away (still unlimited) - By Friday, Sept 29, 4th block
2.01 - Sell Away - LAP - 20 Qhttp://www.quia.com/quiz/6192656.html
DECA Role Play - HW - Due Friday, Sept 29 or Have over the weekend if you need more time.
I prefer it was typed.
2.03 LAP - Making Mad Glad - Unlimited - Due Friday, Oct 6
2.03/2.05 Making Mad Glad LAP Quiz (20 Q)
http://www.quia.com/quiz/6201725.html
http://www.quia.com/quiz/6201725.html
2.06 LAP Raise the Bar only take once) - - Due Friday, Oct 6
2.06 Lap 8 Raise the Bar Total (5Q) - take only once
http://www.quia.com/quiz/6506113.html
http://www.quia.com/quiz/6506113.html
Powerpoint (Review):
Handle difficult customers (CR:009)
a. Define the following terms: disagreeable customer, domineering/ superior customers, dishonest customers.
b. Identify types of difficult customers.
c. Describe categories of disagreeable customers.
d. Discuss categories of domineering/superior customers.
e. Describe ways in which customers are dishonest.
f. Identify situations in which customers become difficult.
g. Explain reasons for handling difficult customers.
h. Describe general guidelines for handling difficult customers.
i. Explain specific guidelines for handling types of difficult customers.
j. Demonstrate procedures for handling difficult customers.
Handle customer/client complaints (CR:010)
a. Define the term complaint.
b. Identify the costs associated with customer complaints.
c. Identify reasons for customer complaints.
d. Describe the benefits of customer complaints.
e. Explain the importance of appropriately handling customer complaints.
f. Explain procedures for handling customer complaints.
g. Demonstrate procedures for handling customer complaints.
Grades and Standards
2.06 PPT (Slides 1-9)
a. Define the terms grades and standards.
b. Explain the interrelationship of grades and standards.
c. Describe what businesses do with products that fail to meet the lowest standards.
d. Explain reasons for using grades and standards.
e. Describe ways that grades and standards aid the buying and selling process.
f. Explain the importance of grades and standards in global trade.
g. Identify groups that develop grades and standards.
h. Describe types of standards.
i. Identify examples of graded products.
Let’s research some common foods that incorporate grades and standards.
Raspberry Standards
Peanuts
Look up “Grade Chart USDA Meat”
“Grades of Acne”
grades of hamburger meat
Speed ratings of tires
Grades of Gasoline (octane)
Go home, look in pantry, fridge and find an item with a “Grade”
Remember the name.
bonus if you do. Must have your face in the shot as well.
Due Next Thursday - 2.06 Vocab
SPORTS AND ENTERTAINMENT MARKETING
1.11
Categorize types of objectives for sponsoring sports/events.
Explain objectives for sponsoring sports/events.
Discuss the benefits associated with corporate sponsorship objectives.
Discuss the benefits associated with corporate sponsorship objectives.
Explain the relationship between sponsorship objectives and being able to evaluate sponsorship effectiveness.
Describe considerations in setting sponsorship objectives.
Demonstrate procedures for setting sponsorship objectives
Demonstrate procedures for setting sponsorship objectives
1.12 What is a sponsorship?
