SEMII
Project grade - Click here! - unlimited opportunities to get full credit through Friday
1.04 Objectives
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1.01 Quiz/review
Boeing.....decisive vote in SC concerning unions
CRISPR - Patent ownership, IP, Billions of dollars at stake!
1.05 Objectives
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Australia numbers
MLB - the global game
1.05 ppt
1.05 notes
HW - 1.05 Global Trade Activity
1.06 Cheat Sheet
MARKETING
Interim Today!!!!!
3rd block Obj 1 47.4% correct or lower Questions - Review
4th block Obj 1 47.4 correct or lower questions - Review
3rd block Obj 1 47.4% correct or lower Questions - Review
4th block Obj 1 47.4 correct or lower questions - Review
1/ If you missed the test.....maybe you should ask me when you can take it.
RE8XU3TU 9
3/ Homework - Due Today - first 5 of class. After that, late. Additional 1 point deduction for every day missing
in your own words, typed, at least one paragraph....4 complete sentences
Your choice:
Describe how products are sold
or
Describe the role of selling in a market economy
Use at least 5 words from 2.01 Vocab. Must make sense! Bonus up 1 point for using more. 1/4 point for each additional, well used, vocab in the writing.
Typed and shared with murphyk2@gcsnc.com
5/
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Objectives
Objectives
2.02 [5-25]
a. Identify beliefs held by employees who have a customer-service mindset.
b. Describe the importance of exhibiting a customer-service mindset.
c. Identify occasions when marketing employees can exhibit a customer-service mindset.
d. Describe guidelines for exhibiting a customer-service mindset.
e. Demonstrate a customer-service mindset.
2.02 [5-27]
a. Define the term service orientation.
b. Explain the relationship between communication and service.
c. Identify ways in which employees in business and marketing can demonstrate a service orientation.
d. Demonstrate procedures for reinforcing a service orientation through communication.
2.02 [5-29]
a. Discuss the purpose of adapting communication to a client’s cultural or social community.
b. Explain the importance of context in communication.
c. Discuss reasons for adapting communication to the cultural or social differences among clients.
d. Explain skills associated with adapting communication (e.g., empathy, risk taking, problem solving, etc.).
e. Describe ways to adapt communication to the cultural or social environment of clients.
f. Demonstrate how to adapt communication to the cultural or social differences among clients.
2.02 [5-31]
a. Explain the nature of customer inquiries.
b. Identify the types of customer inquiries.
c. Discuss the importance of possessing knowledge of the company (e.g., policies, history, capabilities, etc.).
d. Discuss the importance of possessing adequate product knowledge.
e. Describe guidelines for handling customer inquiries.
f. Demonstrate use of proper procedure for solving a customer inquiry in a marketing situation.
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