It's almost impossible to sell the future
If you're trying to persuade someone to make an investment, buy some
insurance or support a new plan, please consider that human beings are
terrible at buying these things.
What we're good at is 'now.'
Right now.
When we buy a stake in the future, what we're actually buying is how it makes us feel today.
We move up all the imagined benefits and costs of something in the future and experience them now. That's why it's hard to stick to a diet (because celery tastes bad today, and we can't easily experience feeling healthy in ten years). That's why we make such dumb financial decisions (because it's so tempting to believe magical stories about tomorrow).
If you want people to be smarter or more active or more generous about their future, you'll need to figure out how to make the transaction about how it feels right now.
~ Seth Godin
What we're good at is 'now.'
Right now.
When we buy a stake in the future, what we're actually buying is how it makes us feel today.
We move up all the imagined benefits and costs of something in the future and experience them now. That's why it's hard to stick to a diet (because celery tastes bad today, and we can't easily experience feeling healthy in ten years). That's why we make such dumb financial decisions (because it's so tempting to believe magical stories about tomorrow).
If you want people to be smarter or more active or more generous about their future, you'll need to figure out how to make the transaction about how it feels right now.
~ Seth Godin
SEMII
1.03 Objectives
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The Rise of Labor Unions in Pro Sports
Cesar Chavez of Baseball
1.03 - Labor Unions ppt
1.03 Labor Unions b ppt
Collegiate in depth look into Labor Unions - Labor Unions...in depth
http://www.sag.org
Cesar Chavez of Baseball
1.03 - Labor Unions ppt
1.03 Labor Unions b ppt
Collegiate in depth look into Labor Unions - Labor Unions...in depth
http://www.sag.org
MARKETING
1/ if you haven't finished ...
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