Spectator sports
Every year, we spend more than a trillion dollars worth of time and attention on organized spectator sports.
The half-life of a sporting event is incredibly short. Far more people are still talking about the Godfather movie or the Nixon administration than care about the 1973 World Series.
Billions of people buying tickets and investing countless hours on something of absolutely no significance.
It turns out that this insignificance and the ephemeral nature of sporting events is the heart of their appeal.
Instead of having passionate arguments about things that matter, issues with consequences, topics where one can be wrong or right, organized sports are a tribal opportunity to vent without remorse.
We've taken that pleasure in insignificance and transferred it to celebrity culture as well. And then on to just about everything else, including science and governance.
Hence the challenge--because when we start to treat things of significance as if they're a spectator sport, we all lose.
Soccer hooligans are a real problem. But hooligans in science (yelling about their opinions, denigrating their opponents) or in world affairs do none of us any good.
Marketing I
Assignment: You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets. You are to develop a written marketing proposal for the cricket farmer and present your proposal to him for approval. Be sure to follow the instructions as outlined below.
- Group the students into pairs
- Have them work together on this assignment
- Present it to the class
Marketing Microlivestock
Writing Prompt #2
Today we will be looking back over our writings. Being in marketing offers a person a different and at times, a superior perspective. Your task is to rewrite your original write up. The shortest response took stride at 140 words. I need you to shorten your respective work to under 80.
HONORS STRATEGIC MARKETING
Chap 5 Vocab on ThursdayQuiz - Chap 5
Small project on Friday
Obj 2 -Chap 5 - Consumer Decision Making
Chap 5
Mon 1-20
Tues 21 - 33
Wed 34 - 56
Thurs 57 - conclusion
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