Big fish in a little pond
There's no doubt that the big fish gets respect, more attention and more than its fair share of business as a result.
The hard part of being a big fish in a little pond isn't about being the right fish. It's about finding the right pond.
Too often, we're attracted to a marketplace (a pond) that's huge and enticing, but being a big fish there is just too difficult to pull off with the resources at hand.
It makes more sense to get better at finding the right pond, at setting aside our hubris and confidence and instead settling for a pond where we can do great work, make a difference, and yes, be a big fish.
When in doubt, then, don't worry so much about the size of the fish. Focus instead on the size of your pond.
- Seth Godin
Marketing I
Writing, but first, a short story:
Please read the short story and ready your pen feathers!
Click here and proceed with the assignment.
Read the calendar below for assessment updates.
2.01 Nature and Scope of Selling [5-21]
a. Define the term selling.
b. Identify individuals, groups, or agencies that sell.
c. Explain reasons that customers buy goods and services.
d. Identify types of items that are sold.
e. Explain where selling occurs.
f. Describe how products are sold.
g. Describe the role of selling in a market economy.
h. Explain personal characteristics of salespeople that are essential to selling.- Marketing Dynamics Textbook : pps. 563-571 (Selling)
HONORS STRATEGIC MARKETING
Mon - 1-16
Tues - 17 - 33
Wed - 34 - finish
Economy - Living on our own
Vocab - Chap 19 - Thursday
Study Here - Chap 19
Chap 1
Combo Study Guide Chap 1/19 cards
Combo Scatter
Vocab - Chap 19 - Thursday
Study Here - Chap 19
Chap 1
Combo Study Guide Chap 1/19 cards
Combo Scatter
Friday - Chap 1,2,3.19 test
50 Questions
10 T/F
37 MC
3 Essays
1 cheat sheet.
8.5x11 inch - typed or hand printed - one side only
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