Wednesday, September 14, 2016 Where should we go from here? That's right! Onward to Learning.

Quotable

Seth Godin

                                                          
Word of the Day

Question of the day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                            

Marketing I

here, you can study....Here with scatter 1.01
                                 here with the vocab list

Vocab 1.01 Assessment

Good luck.....here is 1.04 as well

1.04 LAP Have We Met?  - best we begin to read and do this week

1.05 Vocab to Study for this week!

      though honestly, I am not sure when the vocab will be.

Finish Shampoo Activity

EQ -  What is the Need of Marketing Data? 

Where would you develop a high price restaurant chain store?

If you were the developer of a higher priced restaurant concept, would you go to where the population is lower socio-economic?  Or would you go to where they are more affluent?  (have more money and more purchasing power)

Self - Read

http://tutor2u.net/business/marketing/research_uses.asp

Video

http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html?pagewanted=all&_r=0

PPT

1.05 Marketing Data Decision Making

a. Define the following terms: facts, estimates, predictions, relationships, and marketing information.

b. Identify types of information used in marketing decision-making.

c. Identify types of marketing information useful to marketers.

d. Describe ways that marketers use marketing information.

e. Explain the impact of marketing information on marketers.

Murphy’s Website:

1.05 Marketing Data Decision Making

1.05_call_reports

1.05_activities

1.05 Outline

LAP:

Data Do It  -  1.05 LAP - Data do it

Loyalty Cards

http://www.nbcnews.com/video/nbc-news/24792539#24792539

Class discussion - Last time you went shopping, what types of data did the store collect on you.

Project:

Mini Project using Movoto

• Understanding Data
• Data Collection
• Secondary Data
• Usage for data in making sound business decisions

                                                                                                                                                       

HONORS STRATEGIC MARKETING

Homework due Friday - Chap 3
p101 - 102 or click here for case studies online...page 5/6
Entrepreneurial case - Rockstar Games
Answer the 10 questions page 6 of the online case study

Chap 1/2 Quiz...can't be that hard, there are only 5 questions

Vocab - Chap 3 - Test on Thursday - be ye prepared

Awesome Article!

Corporate Social Responsibility

Energizer Bunny

 Obj 1 - Chap 3 - Ethics and the Marketing Environment

Mon - 1-15

Tues - 16 - 33

Wed - 34 -  52

Thurs - finish

Quiz Chap 1/2 Tuesday - yes, you will need to read back through.  1/2 from Chap 1, 3/4 from Chap 2