Fully baked
In medical school, an ongoing lesson is that there will be ongoing
lessons. You're never done. Surgeons and internists are expected to keep
studying for their entire career—in fact, it's required to keep a
license valid.
Knowledge workers, though, the people who manage, who go to meetings, who market, who do accounting, who seek to change things around them—knowledge workers often act as if they're fully baked, that more training and learning is not just unnecessary but a distraction.
The average knowledge worker reads fewer than one business book a year.
On the other hand, the above-average knowledge worker probably reads ten.
Show me your bookshelf, or the courses you take, or the questions you ask, and I'll have a hint as to how much you care about levelling up.
~Seth Godin
Knowledge workers, though, the people who manage, who go to meetings, who market, who do accounting, who seek to change things around them—knowledge workers often act as if they're fully baked, that more training and learning is not just unnecessary but a distraction.
The average knowledge worker reads fewer than one business book a year.
On the other hand, the above-average knowledge worker probably reads ten.
Show me your bookshelf, or the courses you take, or the questions you ask, and I'll have a hint as to how much you care about levelling up.
~Seth Godin
Marketing I
1st 15 min
1st block - Nolan and Bryan - please pass out the slips of paper to their owners - I placed them on your two computers
3rd block - the slips of paper are on my projector stand, near corner
3rd block - the slips of paper are on my projector stand, near corner
With your writings now complete for 75 - 80 words
Once more cut and mend your stories to reveal a 45-50 word version
3rd Only:
Begin quiet Reading at 12:05 - Allison/Brandon L, begin timer - already up on my computer
If you haven't done so already, read over the 2 LAPS from 2.01
Read:
Study:
2.03 Vocab - only 8 words....will be a combo with 2.01 vocab
Begin again with 2.02 powerpoint - 2.02 Power Point
Look through the 1st 10 slides and begin to get a feel of the material
Guided notes here (2.02_Guided_notes) and below should you wish to start taking notes
Sub will begin @
1st Block - 9:20
3rd Block - 1:10
Ted Talks: Dan Ariely
Once completed, sub will begin the next video.....very worthy
Make sure you have 3 things from each of these videos to chat with me on Monday.
I will ask everyone to write them down for me....best you write them down while watching or you will forget.
Be good...I am always watching
Why should we provide great customer service all of the time?
2.03 Vocab Next Thursday 10/6
HONORS STRATEGIC MARKETING
Alex - Look to your email, I will have sent you the test. You may have 1 normal size piece of paper with notes.Books are on the rectangle table.
Grab one and begin your reworks.
Criteria for credit:
1/ Only correct the ones you missed.
2/ Must copy and paste the email content I sent to you concerning which questions were right and wrong
3/ Must copy and paste the complete Question
4/ Must give your original answer - clearly marked....i.e. Orig Answer: (letter) answer
5/ Must give new answer....New Answer: (letter) answer
6/ Must have page number from where you found correct answer in the book. Remember...wring page number means no credit.
If you miss any of these elements, I will not grade it.
You can receive 1/2 of the value for each correct answer found correctly and with the form followed above.
Work with a partner, but each person has their own submission.
Work needs to be handed in to sub by the halfway point in class
Once completed, read through the last bit of Chap 5....either through powerpoints or through the book.
Pay particular attention to the selective retention,etc
Vocab Chap 6 next Thursday
Quiz Chap 5 next Tuesday
HW will consist of another HSM case study....Chap 5
http://4ltrpress.cengage.com/mktg/0324616910_MKTG_Cases_Enricment_Module_WM.pdf
Complete with Questions.
Due next week....Wednesday I believe in case you have time and wish to get a head start.
Ted Talks time!
Sub will begin @
2nd block 10:55
Ted Talks: Dan Ariely
Once completed, sub will begin the next video.....very worthy
These are two of my favorite selections concerning choice and happiness.
Make sure you write down 3 items from each you wish to explore more on in class on Monday.
Obj 2 -Chap 5 - Consumer Decision Making
Chap 5
Mon 1-20
Tues 21 - 33
Wed 34 - 56
Thurs 57 - conclusion
