Marketing: Wednesday, March 6, 2016 Can we trick Jalen again?

Quotable

Coercion

Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD

Marketing I

3.06 Vocab

https://quizlet.com/81122477/306-pricing-marketing-6621-flash-cards/alphabetical

3.06 scatter

https://quizlet.com/81122477/scatter

Powerpoint

Obj 5 - Chap 17 - Pricing Concepts - Wed (1-15)

3.06 LAP Price is Right! Wed/Thurs/Fri

3.06 Performance Indicators

[5-85]

a. Describe the characteristics of effective pricing.

b. Explain what is being priced when prices are set for products.

c. List factors that affect a product's price.

d. Describe how pricing affects product decisions.

e. Explain how pricing affects place (distribution) decisions.

f. Describe how pricing affects promotion decisions.

g. Explain pricing objectives.

[5-87]

a. Define the following terms: price fixing, predatory pricing.

b. Identify ethical considerations in setting prices.

c. Explain ethical concerns associated with the use of complex prices that are confusing to consumers.

d. Explain how pricing tactics can relate to social responsibility.

[5-89]

a. Identify ways that the use of technology impacts the pricing function.

b. Explain specific applications of technology in pricing.

c. Describe benefits of automating the pricing process.

d. Discuss risks associated with automating the pricing process.

e. Explain how automating pricing facilitates targeted pricing.

[5-91]

a. Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.

b. Describe laws affecting pricing.

c. Explain positive effects of pricing laws.

d. Discuss negative effects of pricing laws.

e. Explain the impact of anti-dumping laws on consumers.

[5-93]

a. Define the term selling price.

b. Distinguish between price and selling price.

c. Describe the importance of selling price.

d. Identify factors affecting selling price.

e. Explain how consumers can affect selling price.

f. Describe how government affects selling price.

g. Discuss how competition can affect selling price.

h. Explain how the nature of a business can affect selling price.

i. Identify pricing objectives.

j. Explain how pricing objectives affect selling price.

Factors Influencing the Pricing Decision

http://randikaabeysingha.articlealley.com/factors-influencing-the-pricing-decision-934039.html

Intro to the Marketing Mix - Pricing

http://faculty.mu.edu.sa/public/uploads/1361465823.1011marketing%20mix31.pdf

Questions!!!!!

Pricing Decisions

http://www.knowthis.com/pricing-decisions

External factors: Competitive and other products.

http://www.knowthis.com/principles-of-marketing-tutorials
/pricing-decisions/external-factors-competitive-and-related-products/

3.06 Vocab

https://quizlet.com/81122477/306-pricing-marketing-6621-flash-cards/alphabetical

3.06 LAP Price is Right

https://drive.google.com/open?id=1PJOoNJZJPaPShjR9lUntE8vvsP9kbarNUw16BCT9gSE

3.06 Price is Right Questions

https://www.quia.com/rr/1000833.html?AP_rand=90647969

LAP - 3.05 Building your corporate brand

https://drive.google.com/open?id=0B5212bXcDwG_ek1uR19hdkhqRlk

SPORTS AND ENTERTAINMENT MARKETING II

3.02 ppt

Define the term distribution system.
Explain differences between distribution systems for tangible products vs. intangible ones.
Describe the distribution system (i.e., channel of distribution) for sports activities.
Explain the distribution system for sporting goods.
Discuss the distribution system for sports business services.
Describe the distribution system for sports entertainment/spectator sports.
Explain the distribution system for sports media.
Discuss the impact that the type of consumer has on sports distribution systems.
Identify types of intermediaries used by sports marketers.
Describe examples of direct and complex (indirect) distribution systems in sport marketing.