Quotable
Apocalypse soon
It's a bug in our operating system, and one that's amplified by the media.
I'm listening to a speech from ten years ago, twenty years ago, forty years ago... "During these tough times... these tenuous times... these uncertain times..." And we hear about the urgency of the day, the bomb shelters, the preppers with their water tanks, the hand wringing about the next threat to civilization.
At the same time that we live in the safest world that mankind has ever experienced. Fewer deaths per capita from all the things that we worry about.
Risky? Sure it is. Every moment for the last million years has been risky. The risk has moved from Og with a rock to the chronic degeneration of our climate, but it's clear that rehearsing and fretting and worrying about the issue of the day hasn't done a thing to actually make it go away. Instead, we amplify the fear, market the fear and spread the fear as a form of solace, of hiding from taking action, of sharing our fear in a vain attempt to ameliorate it.
When we get nostalgic for past eras, for their culture or economy or resources, it's interesting that we never seem to get nostalgic for their fears.
~Seth Godin
I'm listening to a speech from ten years ago, twenty years ago, forty years ago... "During these tough times... these tenuous times... these uncertain times..." And we hear about the urgency of the day, the bomb shelters, the preppers with their water tanks, the hand wringing about the next threat to civilization.
At the same time that we live in the safest world that mankind has ever experienced. Fewer deaths per capita from all the things that we worry about.
Risky? Sure it is. Every moment for the last million years has been risky. The risk has moved from Og with a rock to the chronic degeneration of our climate, but it's clear that rehearsing and fretting and worrying about the issue of the day hasn't done a thing to actually make it go away. Instead, we amplify the fear, market the fear and spread the fear as a form of solace, of hiding from taking action, of sharing our fear in a vain attempt to ameliorate it.
When we get nostalgic for past eras, for their culture or economy or resources, it's interesting that we never seem to get nostalgic for their fears.
~Seth Godin
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
Marketing I
Big Mac - Inside the McDonald’s Empire
Worksheet (concurrent independent practice)
30 for 30
ESPN presents Broke
Broke Questions
pay particular attention, though it speaks of individuals after the fact, transfer that base knowledge to that of a successful business, event, tradition, yourself.
Much of the same things hold true, through shortsightedness, greed, wanting to be liked/perpetuating our (fake - at times) brand we often find ourselves on the losing end of the proposition. Yes, had it worked we would have been richer beyond our means, but rarely does it work. True Jordan was cut from his high school team, but looking over the last 30 years of basketball players, this doesn't seem to be the one true path for NBA stardom.
Absorb and we will chat on Monday.
Begin studying for combined Vocab - 20 words matching
3.01/3.03/3.04/3.06/3.07
4/22
Cards
Scatter
Matching test - 20 words 3.01/3.03/3.04/3.06/3.07
https://quizlet.com/folders/23201183/test?matching=on&prompt-with=1&limit=20
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3.07 Vocab (Friday!!!!!)
3.07 Alpha
3.07 Scatter
3.07 Matching
Teon - Quizlet
Powell 3.06
Powell 3.06
3.06 Technology in Pricing WS [5-89] Thursday
3.06 Technology in Pricing WS Key [5-89] - Thursday
Issues affecting price
Setting your Price - read the bolded words and understand a bit from them
Amazing!!!
http://www.witiger.com/marketing/pricingobjectives.htm
3.07 Channel Management - PPT - Thursday 4/14
3.07 Guided Notes - Thurs 4/14
[5-95] 3.07
a. Define
the following terms: channel, channel intensity, channel length,
distribution patterns, exclusive distribution, selective distribution,
and intensive distribution.
b. Explain how channel members add value.
c. Discuss
channel functions (e.g., information, promotion, contact, matching,
negotiation, physical distribution, financing, and risk taking).
d. Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).
e. Describe when a channel will be most effective.
f. Distinguish between horizontal and vertical conflict.
g. Describe
channel management decisions (i.e., selecting channel members, managing
and motivating channel members, and evaluating channel members).
h. Explain
channel design decisions (i.e., analyzing customer needs, setting
channel objectives, identifying major alternatives—types of
intermediaries, number of intermediaries, responsibilities of
intermediaries).
Discuss the relationship between the product being distributed and the pattern of distribution it uses.
[5-97] 3.07
a. Explain how customer service facilitates order processing.
b. Identify actions that customer service can take to facilitate order processing.
c. Describe the role of customer service in following up on orders.
[5-99] 3.07
a. Define
the following terms: channels of distribution, producer, ultimate
consumer, industrial user, middlemen, intermediaries, retailers,
wholesalers, agents, direct channels, and indirect channels.
b. Identify types of channel members/intermediaries/middlemen.
c. Explain the importance of middlemen in the channel of distribution.
d. Describe types of channels for consumer goods and services.
e. Describe types of channels for industrial goods and services.
[5-101] 3.07
a. Identify ways that the use of technology impacts the channel management function.
b. Explain specific applications of technology in channel management.
c. Discuss ways that the use of technology in channel management impacts relationships with channel members.
d. Explain ways that the use of technology in channel management facilitates global trade.
e. Describe benefits associated with the use of technology in channel management.
f. Explain barriers to the use of technology in channel management.
Direct Distribution + others
What is Channel Management anyway?
Distribution Channels
http://www.tutor2u.net/business/reference/distribution-channels
Distribution too
http://www.tutor2u.net/business/marketing/distribution_intermediaries.asp
SPORTS AND ENTERTAINMENT MARKETING I
Short video about the financial side of sport.
pay particular attention, though it speaks of individuals after the fact, transfer that base knowledge to that of a successful business, event, tradition, yourself.
Much of the same things hold true, through shortsightedness, greed, wanting to be liked/perpetuating our (fake - at times) brand we often find ourselves on the losing end of the proposition. Yes, had it worked we would have been richer beyond our means, but rarely does it work. True Jordan was cut from his high school team, but looking over the last 30 years of basketball players, this doesn't seem to be the one true path for NBA stardom.
Absorb and we will chat on Monday.
As for the rest of your time, be productive.
3.04 Types of Ticketing Sales Programs
[5-94]
- Identify types of ticket-sales programs.
- Explain the need for a ticket-sales program.
- Discuss considerations in developing a ticket-sales program.
- Describe security issues associated with ticket-sales programs.
- Explain the use of technology to facilitate ticket-sales programs.
- Demonstrate procedures for developing a ticket-sales program
Successful ticketing = planning ahead
Ticket Sales Planning - NBA
http://www.slideshare.net/Shelly38/ticket-sales-planning
Participate
in a small-group activity to brainstorm ideas of extra amenities that
could be bundled with tickets for a school/local event. Compare the
group’s ideas, and vote to select three ideas that could be recommended
to the director of the event.
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