Quotable
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
Marketing I
This only happens every 7-10 years
3.06 Vocab
3.06 scatter
Activity: [5-78]
Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.
Activity [5-80]
Select a brand name and identify the characteristics that make it an effective brand name. Then, determine the brand’s stage of brand loyalty: recognition, preference, or insistence. Obtain materials from your instructor to prepare visuals featuring symbols, names, and characters associated with the product/service’s brand identity. Discuss the visual with a classmate.
Top ten Characteristics of a good name
Importance of Branding
Types of Branding
Developing a brand Strategy
Types of Brand Extension
http://www.studymarketing.org/articles/Brand_Management/Types_of_Brand_Extension.html
Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
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Title Screen
Clearly defined Product
Lots of Feature Benefit
Spokesperson/people
3rd Party Testimonials
Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.
SPORTS AND ENTERTAINMENT MARKETING II
This only happens every 7-10 years
- Describe factors affecting types of seating arrangements.
- Explain advantages/disadvantages associated with different types of seating arrangements.
- Identify appropriate occasions to use types of seating arrangements.
- Explain ADA seating considerations at sports/events.
- Discuss types of sport/event ticketing arrangements.
- Describe advantages/disadvantages of different types of sport/event ticketing arrangements.
For the next two links (long links) discuss the rationale behind one seating arrangement and another...GA, Reserved, etc
Search string - Google Images “seating charts for the amphitheater”
Seating arrangements for Arenas
Outdoor Bleachers - For Better Seating Arrangement
Theatre Spaces
Seating types
Venues and seating
Take a tour of the seating facilities for the school.
Auditorium
Classroom
Computer room
Gymnasium
Stadium
Discuss seating opportunities at each of the venues stated...could the seating be different and still have the same effect?
Big Project (see below) due on Thursday - just do it at home. May have time in class on Wednesday/Thursday????
Project:
Select
a promotional activity that will occur for a Week night Baseball game,
and prepare an oral report (5 - 10 bullet points) about how you and your
team would coordinate the sport’s/event’s promotional activities.
Present to the class.
Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
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