Monday, April 18, 2016 Next week in interims......7 weeks to go!

Quotable 

Awareness, Trust, Action
~Seth Godin

                                                         
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                               
Marketing I

Broke.....Tell me more

A quick review of Carowinds

Tickets

Food

Parking

Gold Pass/Season Passes

WaterParks

Marketing Day

Sponsorships

Lines

Rides

Study for combined Vocab  - 20 words matching Friday 4/22

3.01/3.03/3.04/3.06/3.07

Cards

https://quizlet.com/folders/23201183/flashcards

Scatter

https://quizlet.com/folders/23201183/scatter

Matching test - 20 words 3.01/3.03/3.04/3.06/3.07

https://quizlet.com/folders/23201183/test?matching=on&prompt-with=1&limit=20 

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3.07 Matching

https://quizlet.com/116893172/test?matching=on&prompt-with=1&limit=10

 

Finishing up!

Issues affecting price (Types of Pricing Only)

http://www.businessplans.org/Pricing.html

Setting your Price - read the bolded words and understand a bit from them

http://www.extension.iastate.edu/agdm/wholefarm/html/c5-17.html

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Direct Distribution + others (read bolded and explanations)

http://yourbusiness.azcentral.com/direct-channel-distribution-13217.html

What is Channel Management anyway? (short and sweet)

http://www.gtms-inc.com/What-is-Channel-Management-Anyway_ep_88.html

Distribution Channels

http://www.tutor2u.net/business/reference/distribution-channels

3.07 LAP Chart Your Channel

Chart your channel Quiz

http://www.quia.com/quiz/5831322.html

Powerpoint

SNEETCHES - Story Time with Mrs. Baker!

Supply Chain Management - Monday 4/18/Tues 4/19 (slides 1-20/21-40)

http://www.slideshare.net/kkjjkevin03/9/

Delivering Value through Supply Chain management Wed 4/20/Thurs 4/21

http://www.slideshare.net/Nicholsb1/chapter-15-supply-chain-management?next_slideshow=1

3.07 Channels of Dist Match Up WS - Tues 4/19

3.07 Channels of Dist Match Up WS Key - Tues 4/19

3.07 Performance Indicators

[5-95] 3.07

a.    Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.

b.    Explain how channel members add value.

c.    Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).

d.    Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).

e.    Describe when a channel will be most effective.

f.    Distinguish between horizontal and vertical conflict.

g.    Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).

h.    Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).

i.    Discuss the relationship between the product being distributed and the pattern of distribution it uses.

[5-97]  3.07

a.    Explain how customer service facilitates order processing.

b.    Identify actions that customer service can take to facilitate order processing.

c.    Describe the role of customer service in following up on orders.

[5-99]  3.07

a.    Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.

b.    Identify types of channel members/intermediaries/middlemen.

c.    Explain the importance of middlemen in the channel of distribution.

d.    Describe types of channels for consumer goods and services.

e.    Describe types of channels for industrial goods and services.

[5-101]  3.07

a.    Identify ways that the use of technology impacts the channel management function.

b.    Explain specific applications of technology in channel management.

c.    Discuss ways that the use of technology in channel management impacts relationships with channel members.

d.    Explain ways that the use of technology in channel management facilitates global trade.

e.    Describe benefits associated with the use of technology in channel management.

f.    Explain barriers to the use of technology in channel management.

Customer Service - Following up with your customers

http://www.web-source.net/followup.htm#.Vwu8zvkrLIU

The importance of follow-up

http://bhgrealestateblog.com/the-importance-of-client-relations-then-now-and-always/

Seth Godin Ted Talk (17 minutes)

http://www.ted.com/talks/seth_godin_on_sliced_bread

 

                                                                                                                                                       

SPORTS AND ENTERTAINMENT MARKETING I

Sorry Chandler!  who knew the 30 for 30 meant 80 minutes?
Silly me, I incorrectly assumed 30 minutes...

Let chat about it anyway.


Carowinds Marketing!

Season Passes





Daytona Prices - email

3.04 Types of Ticketing Sales Programs

[5-94]

1. Identify types of ticket-sales programs.
2. Explain the need for a ticket-sales program.
3. Discuss considerations in developing a ticket-sales program.
4. Describe security issues associated with ticket-sales programs.
5. Explain the use of technology to facilitate ticket-sales programs.
6. Demonstrate procedures for developing a ticket-sales program 

http://www.ticketmaster.com/microsite/customtickets?tm_link=tm_i_customtix

Successful ticketing = planning ahead

http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/22/Opinion/Bernie-Mullin.aspx

Ticket Sales Planning - NBA

http://www.slideshare.net/Shelly38/ticket-sales-planning

Conclusion only

http://www.jgbm.org/page/10%20Aminuddin%20Yusof.pdf

27 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.

https://mpra.ub.uni-muenchen.de/25807/1/Baseball_Chapter_Draft_2.4a.pdf

Identify a sport/event that has a web site containing its pre-season booking strategy. Recommend ways to improve the sport/event’s strategy. Write a synopsis of your recommendations, and present it to your teacher for review.