Friday, April 8, 2016

Friday, April 8, 2016 ...and rise we will, from our complacent seats, and stand, outside, at 3:35, and go home for the weekend

Quotable 

None of the above

In a world where nuance, uncertainty and shades of grey are ever more common, becoming comfortable with ambiguity is one of the most valuable skills you can acquire.
If you view your job as taking multiple choice tests, you will never be producing as much value as you are capable of.
Make the agenda, invent the possible paths, tell us where we're going next. Life is an essay, not a Scantron machine.
#2 pencils are overrated.

Seth Godin

Rogue One - Brand Extension - Corporate Brands

                                                         
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                               
Marketing I

Obj 5 - Chap 17 - Pricing Concepts - Thursday (16-30)/Friday (31-39)

3.06 LAP Price is Right!  Wed/Thurs/Fri
3.06 LAP Make Cents!  Mon/Tues/Wed


[5-85]
a.    Describe the characteristics of effective pricing.
b.    Explain what is being priced when prices are set for products.
c.    List factors that affect a product's price.
d.    Describe how pricing affects product decisions.
e.    Explain how pricing affects place (distribution) decisions.
f.    Describe how pricing affects promotion decisions.
g.    Explain pricing objectives.

[5-87]
a.    Define the following terms: price fixing, predatory pricing.
b.    Identify ethical considerations in setting prices.
c.    Explain ethical concerns associated with the use of complex prices that are confusing to consumers.
d.    Explain how pricing tactics can relate to social responsibility.

[5-89]
a.    Identify ways that the use of technology impacts the pricing function.
b.    Explain specific applications of technology in pricing.
c.    Describe benefits of automating the pricing process.
d.    Discuss risks associated with automating the pricing process.
e.    Explain how automating pricing facilitates targeted pricing.

[5-91]
a.    Define the following terms: bait-and-switch advertising, deceptive pricing, dumping, loss-leader pricing, predatory pricing, price discrimination, and price fixing.
b.    Describe laws affecting pricing.
c.    Explain positive effects of pricing laws.
d.    Discuss negative effects of pricing laws.
e.    Explain the impact of anti-dumping laws on consumers.

[5-93]
a.    Define the term selling price.
b.    Distinguish between price and selling price.
c.    Describe the importance of selling price.
d.    Identify factors affecting selling price.
e.    Explain how consumers can affect selling price.
f.    Describe how government affects selling price.
g.    Discuss how competition can affect selling price.
h.    Explain how the nature of a business can affect selling price.
i.    Identify pricing objectives.
j.    Explain how pricing objectives affect selling price.
                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING I

In class Distribution Example
•You recently took a position with Cowboys, Inc.
•We are planning a meeting to take place next Monday here at Southwest Guilford High School at 8:00 a.m.  This is an important meeting that will determine the future of this company.
•You are given the task of setting up transportation and lodging to and from the meeting for each of the meeting attendees.
•The meetings will start next Monday at 8:00 a.m. and last four days.  The meetings will end on the fourth day at 5:00 p.m.
•You have been given a budget of $4500.00 total for transportation to and from the meeting and lodging for all of our meeting attendees.

•Our Attendees:
–John Weston, Pittsburgh, PA
–Juan Garcia, San Antonio, TX
–Kristine Cook, Des Moines, IA
–Victor Hernandez, Little Rock, AR (afraid of flying)
–Jennifer Richardson, Los Angeles, CA
 
Carryover from Thursday
Choosing Distribution Channels

Prioritizing Distribution Options
http://csi.toolkit.tst.cch.com/text/P03_6040.asp 

  1. Identify types of pricing objectives.
  2. Explain reasons for setting pricing objectives.
  3. Describe ways in which pricing objectives are used.
  4. Demonstrate procedures for establishing pricing objectives

3.03 A guided notes


Pricing Strategy

Is Your Price Right?

Relationship between Pricing, Distribution, and Promotion

Unit 9:  Pricing

Lecture Outline - Pricing
http://archive.csustan.edu/market/williams/3410-21-10.htm


Using Google Sheets rationale for the pricing objectives that you have for a sport/event product. Describe considerations that you made in setting those objectives. Discuss your rationale with a classmate.

Greensboro Coliseum Rate Card
Your concert/sporting event will have ~ 2200 (upwards of 3500) reserved seating with onsale.
You will utilize most options the Coliseum offers (see rate card)
Pay particular attention to the Facility Services and day of event staffing.
Addition F&B, tables, dining areas, etc.  charges will be provided throughout the lesson.

Please note, you haven’t paid for the talent costs yet.




 
Students will begin presentations and walk throughs of Baseball Promotions

Students will establish a promotional calendar for the remaining baseball V Season, JV too, possibly softball
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