Monday, April 18, 2016

Tuesday, April 19, 2016 Households of Southwest.....Teacher edition

Quotable 


                                                          
Random Question of the Day
Word of the Day
SAT QOTD (Begin in 2012)
Kaplan's Version QOTD
                                                                Marketing I

3rd and 4th
20 min - Seth Godin Ted Talk
                            http://www.ted.com/talks/seth_godin_on_sliced_bread


15 min

45/50min
McDonalds Bic Mac video and handout








Study for combined Vocab  - 20 words matching Friday 4/22
3.01/3.03/3.04/3.06/3.07

Cards

Scatter

Matching test - 20 words 3.01/3.03/3.04/3.06/3.07
https://quizlet.com/folders/23201183/test?matching=on&prompt-with=1&limit=20 
----------
Direct Distribution + others (read bolded and explanations)

What is Channel Management anyway? (short and sweet)

Distribution Channels



SNEETCHES - Story Time with Mrs. Baker!

Supply Chain Management - Monday 4/18/Tues 4/19 (slides 1-20/21-40)

Delivering Value through Supply Chain management Wed 4/20/Thurs 4/21



[5-95] 3.07
a.    Define the following terms: channel, channel intensity, channel length, distribution patterns, exclusive distribution, selective distribution, and intensive distribution.
b.    Explain how channel members add value.
c.    Discuss channel functions (e.g., information, promotion, contact, matching, negotiation, physical distribution, financing, and risk taking).
d.    Explain key channel tasks (e.g., marketing, packaging, financing, storage, delivery, merchandising, and personal selling).
e.    Describe when a channel will be most effective.
f.    Distinguish between horizontal and vertical conflict.
g.    Describe channel management decisions (i.e., selecting channel members, managing and motivating channel members, and evaluating channel members).
h.    Explain channel design decisions (i.e., analyzing customer needs, setting channel objectives, identifying major alternatives—types of intermediaries, number of intermediaries, responsibilities of intermediaries).
i.    Discuss the relationship between the product being distributed and the pattern of distribution it uses.

[5-97]  3.07
a.    Explain how customer service facilitates order processing.
b.    Identify actions that customer service can take to facilitate order processing.
c.    Describe the role of customer service in following up on orders.

[5-99]  3.07
a.    Define the following terms: channels of distribution, producer, ultimate consumer, industrial user, middlemen, intermediaries, retailers, wholesalers, agents, direct channels, and indirect channels.
b.    Identify types of channel members/intermediaries/middlemen.
c.    Explain the importance of middlemen in the channel of distribution.
d.    Describe types of channels for consumer goods and services.
e.    Describe types of channels for industrial goods and services.

[5-101]  3.07
a.    Identify ways that the use of technology impacts the channel management function.
b.    Explain specific applications of technology in channel management.
c.    Discuss ways that the use of technology in channel management impacts relationships with channel members.
d.    Explain ways that the use of technology in channel management facilitates global trade.
e.    Describe benefits associated with the use of technology in channel management.
f.    Explain barriers to the use of technology in channel management.


                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING I
Daytona Prices - email

3.04 Types of Ticketing Sales Programs

[5-94]
  1. Identify types of ticket-sales programs.
  2. Explain the need for a ticket-sales program.
  3. Discuss considerations in developing a ticket-sales program.
  4. Describe security issues associated with ticket-sales programs.
  5. Explain the use of technology to facilitate ticket-sales programs.
  6. Demonstrate procedures for developing a ticket-sales program 

Conclusion only
***Do not read...yet...****
27 pages of sheer bliss….all from the standpoint of ticketing….and yes, today we read.
Page 8
Page 10
Page 11
Page 12
Page 14
1st Paragraph only
1/Introduction - 1st paragraph
Begins with “Over the last two decades, improved communication technologies, differences in input costs between
geographies, and geographical skill specialization have”
2/ Page 30-31 Fig 5
Google - Season Ticket Strategies
Los Angeles Kings
http://www.forbes.com/sites/aliciajessop/2014/06/11/the-los-angeles-kings-shift-business-strategy-from-ticket-sales-to-fan-engagement/#48f6ed793b21
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