Wednesday, March 9, 2016 Hump Day! Test Day...no, it doesn't ring the same, but it is still true.

Quotable 

Are they ready for you yet?

                                                         
ACT Question of the day 
SAT Question of the day
                                                               
Marketing I

3.01 vocab

https://quizlet.com/81015033/301-marketing-6621-flash-cards/alphabetical 

Data Driving us all...especially on Facebook

Snickers...silly snickers 
           The website 

Unit 1.00 and 2.00 Test today

45 questions

Let's do a study guide!

https://docs.google.com/spreadsheets/d/1UeenwOY8aiJFfBYFRrkEeX0u-vClNyIrCF29LLSEh6o/edit

By stick method, assign sections

    Teacher will type in for a class study guide to have!

 

Students will open and “Make a copy of above link into their Google Drive.

Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.

You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.

Specs:

     <1 minute="" span="">

     Title Screen

     Clearly defined Product

     Lots of Feature Benefit

     Spokesperson/people

     3rd Party Testimonials

     Any Closing you would like

Video - uploaded to Youtube (you have a google account - you are fine)

You can edit in movie maker in any of the CTE LABS - not during school though.

 

                                                                                                                                                       

SPORTS AND ENTERTAINMENT MARKETING II

2.06A-B ppt

• Define the term “ambush marketing.”
• Identify reasons that businesses use ambush marketing.
• Discuss ways that ambush marketing can be effectively used as a marketing strategy.
• Explain the impact of ambush marketing on sponsorships.
• Demonstrate procedures for identifying ambush strategies to use at events.
• 
  
• Define the term “viral marketing.”
• Explain the importance of viral marketing.
• Describe principles of viral marketing.

• Discuss viral marketing strategies.
• Demonstrate procedures for developing viral marketing strategies.

WSJ - Ambush Marketing

http://www.wsj.com/articles/SB10001424052970204731804574391102699362862#articleTabs%3Darticle

Ambush Marketing - people arrested and fined

http://www.theguardian.com/football/2010/jun/16/fifa-world-cup-ambush-marketing

Forced to watch a game in their underwear

http://www.reuters.com/article/olympics-london-ambush-idUSL5E8E1B1W20120301

Look up Ambush Marketing/Guerilla Marketing Examples

Participate in a small-group activity to brainstorm ideas for viral sport/event marketing strategies for a sport/event identified by your instructor. Present the strategies to the class, and select three strategies to implement. Submit the best idea to your instructor for feedback.

5 Marketing Principles learned from Viral Marketing

http://www.sparklogix.com/viral-marketing/

9 Universal Principles of Viral Media Sites

http://mashable.com/2010/06/21/principles-viral-media-site/#HAgycMjbokqr

http://www.adweek.com/news/technology/mcdonalds-backs-online-viral-marketing-kids-144716


Oral Report Rubric 

Written Report Rubric