Wednesday, March 23, 2016 A new day has broken.....I sure wish they'd fix that!

Quotable 

When will you get to Ramsgate?

Before Van Gogh was Van Gogh, he painted some pictures of streets in Ramsgate, a village in the UK.

What if he had stopped, saying, "This isn't good enough, it's a failure, I'm never going to amount to anything?"
Nobody, ever once, pops to the top. You walk there. Step by step, each a failure until it's not.
If you're not yet at Ramsgate, you've got some walking to do. And then, when you get to Ramsgate, more walking.

                                                         
ACT Question of the day 
SAT Question of the day
                                                               
Marketing I

Teon

3.04 Brand Personalities - PPT - Wednesday

3.04 Brand Personality Guided Notes - Wednesday

Activity: [5-78]

Select two automobile manufacturers: one offers luxury cars, the other offers economy cars. Identify factors that the two companies use to position the cars. Participate in a small-group activity to discuss your responses.

When you think of K-mart, Wal-Mart, and Target, How are these stores positioned in the discount store market?  (low-middle-high)

Product Positioning

http://www.knowthis.com/targeting-markets/product-positioning

Competitive Advantage

http://www.quickmba.com/strategy/competitive-advantage/

Porter’s Generic Strategies

http://www.tutor2u.net/business/reference/competitive-advantage  

LAP Mix & Match

https://drive.google.com/open?id=1LDjZTgqTI2t5_dfvuWmg8lqrfnpG96IpRn7d8E88v88

3.03 LAP Mix And Match Post Test

https://drive.google.com/open?id=1M0e1HzwgGCQJi6JUw--7nUtTQPfi_WKEhfhz7HTODDE

3.04 LAP It's a Brand, Brand, Brand World

Story of Electronics - 8 min

http://storyofstuff.org/movies/story-of-electronics/

Product Life Cycle - Student Workbook

p185/186

3.04 vocab Thursday, March 24, 2016

https://quizlet.com/116890650/304-marketing-6621-flash-cards/alphabetical

3.03 Vocab

https://quizlet.com/39471064/303-marketing-6621-flash-cards/alphabetical

3.04 Matching

https://quizlet.com/116890650/test?matching=on&prompt-with=1&limit=15

Bonus Assignment

3.01 PSM Project - Grocery Store - Bonus Project (Due by Friday, March 18, 2016 - Issue Thursday, March 10, 2016)

 

Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.

You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.

Specs:

     <1 minute="" span="">

     Title Screen

     Clearly defined Product

     Lots of Feature Benefit

     Spokesperson/people

     3rd Party Testimonials

     Any Closing you would like

Video - uploaded to Youtube (you have a google account - you are fine)

You can edit in movie maker in any of the CTE LABS - not during school though.

 

                                                                                                                                                       

SPORTS AND ENTERTAINMENT MARKETING II

Big Project (see below) due on Thursday - just do it at home.  May have time in class on Wednesday/Thursday????

[5-78]

1. Explain the uses of a promotional calendar of events.
2. Describe the components of a promotional calendar or events.
3. Discuss ways to feature sponsors in the promotional calendar of events.
4. Demonstrate procedures for developing a promotional calendar of events.

Charlotte Hornets Promotional schedule

http://www.nba.com/hornets/giveaway-nights

Greensboro Grasshoppers Promotional Schedule

http://www.milb.com/promotions/index.jsp?sid=t477

Carolina Hurricanes Promotional Schedule

http://hurricanes.nhl.com/club/page.htm?id=86350

Winston Salem Dash Promotional Calendar

http://www.milb.com/promotions/index.jsp?sid=t580

Atlanta Braves Promotional Calendar

http://atlanta.braves.mlb.com/schedule/promotions.jsp?c_id=atl

Thomasville Hi toms

http://www.hitoms.com/schedule/events/

Access sport web sites to locate and review promotional calendars of events. Participate in a small-group activity to select promotional ideas for Baseball, and develop a promotional calendar of events for the sport.

Look at Cowboysports.org

V and JV Baseball

Weeknight games

Based on the Promotional Activities we created yesterday, create a promotional calendar.

“Why should we not worry too much about the Friday night games?”

 Design a budget for the “new place” you will be moving into come the fall.  Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.

Step 2:  Reverse engineer the $ needed to support your pipe dream.  Remember that taxes take out approx 25% or more of your income.

Project:

Select a promotional activity that will occur for a Week night Baseball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.

Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.

Must include Groups targeted

Selection criteria

# of participants

Activity

Criteria for “win”

Equipment needed

Time required

Prizes if any

Joe’s Redhots

Scroll down to the Advertising break out and the final chart of the accounting page

https://drive.google.com/open?id=184JPsU_8SJlTojom-N8XW-dn3K37JAf8S0OBjKeuKQI

Big Project

Event Promotion/Coordination/PPT Pjt

https://drive.google.com/open?id=1-2Skf11sEXSmsmu1J2MKMYbphonWQ-TYG2xbe0lHULI

 

Prom

List out all facets of Prom will entail