Tuesday, March 22, 2016

Tuesday, March 22, 2016 Fore!

Quotable 
 
 What are you Competing on?

                                                         
ACT Question of the day 
SAT Question of the day
                                                               
Marketing I


a.    Define the following terms: product mix, product item, product line, width, depth, consistency, expansion, contraction, alteration, trading up, trading down, and positioning.
b.    Identify ways in which product lines can be organized.
c.    Describe product mix dimensions.
d.    Identify reasons that a business would offer a narrow product mix.
e.    Identify reasons that a business would offer a broad product mix.
f.    Identify reasons that a business would offer a deep product mix.
g.    Identify reasons that a business would offer a shallow product mix.
h.    Explain the importance of a business’s product mix.
i.    Describe advantages of expansion product-mix strategies.
Image result for swiffer product progression

     General Motors produces vehicles in 37 countries under thirteen brands: Alpheon, Chevrolet, Buick, GMC, Cadillac, Holden, HSV, Opel, Vauxhall, Wuling,Baojun, Jie Fang, UzDaewoo

j.    Describe disadvantages of expansion product-mix strategies.
         - Weakens core focus
         - spreads/divides current markets
         - costs more for development and carrying costs

k.    Describe advantages of contraction product-mix strategies.
           https://en.wikipedia.org/wiki/General_Motors#North_America
          Scroll down to Brand Reorganization

l.    Describe disadvantages of contraction product-mix strategies.
               - Anger loyal followers
               - Subsequently lose previously loyal followers

m.    Describe advantages of alteration product-mix strategies.
n.    Describe disadvantages of alteration product-mix strategies.

o.    Describe advantages of trading up product-mix strategies.
p.    Describe disadvantages of trading up product-mix strategies.
q.    Describe advantages of trading down product-mix strategies.
r.    Describe disadvantages of trading down product-mix strategies.
s.    Describe advantages of positioning product-mix strategies.
t.    Describe disadvantages of positioning product-mix strategies.

3.03 Guided Notes


Story of Electronics - 8 min
Product Life Cycle - Student Workbook - Friday/Monday
p185/186

Bonus Assignment
3.01 PSM Project - Grocery Store - Bonus Project (Due by Friday, March 18, 2016 - Issue Thursday, March 10, 2016)
 
Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
     <1 minute="" span="">
     Title Screen
     Clearly defined Product
     Lots of Feature Benefit
     Spokesperson/people
     3rd Party Testimonials
     Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.

 
                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING II

Big Project (see below) due on Thursday - just do it at home.  May have time in class on Wednesday/Thursday????

Bar Sued….Stupid tv remote

Don’t Count your chickens until they are hatched
http://articles.latimes.com/2012/feb/27/sports/la-sp-0227-fight-postponements-20120227

How to prepare a budget slideshow
  1. Distinguish among methods for determining promotional budgets.
  2. Explain how a promotional budget is allocated.
  3. Describe factors that impact the allocation of money in a promotional budget.
  4. Describe guidelines for preparing a promotional budget.
  5. Demonstrate how to prepare a promotional budget.
IMC - Integrated Marketing Communications
Draw out the communication image
Also
Disney IMC

How to develop an effective communication

[5-76]
  1. Identify factors that should be coordinated for promotions.
  2. Identify types of promotional activities that should be coordinated.
  3. Describe ways to coordinate promotional efforts.
  4. Describe the importance of coordinating promotional activities.
  5. Explain procedures for coordinating promotional activities.
  6. Use procedures to coordinate promotional activities.


[5-78]
  1. Explain the uses of a promotional calendar of events.
  2. Describe the components of a promotional calendar or events.
  3. Discuss ways to feature sponsors in the promotional calendar of events.
  4. Demonstrate procedures for developing a promotional calendar of events.


 Design a budget for the “new place” you will be moving into come the fall.  Please include living expenses, utilities, car, insurance, gas, maintenance, housing, insurance, maintenance, food, entertainment, schooling, books and any other items you can think of.

Step 2:  Reverse engineer the $ needed to support your pipe dream.  Remember that taxes take out approx 25% or more of your income.
Project:
Select a promotional activity that will occur for a Week night Baseball game, and prepare an oral report (5 - 10 bullet points) about how you and your team would coordinate the sport’s/event’s promotional activities. Present to the class.
Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any

Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page

 
Prom
List out all facets of Prom will entail
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