Wednesday, March 16, 2016

Thursday. March 17, 2016 Half Day! A Misnomer

Quotable 
Lucky Ones

Dollar Shave Club
http://www.adweek.com/news/advertising-branding/ad-day-guys-comically-dry-skin-debut-dollar-shave-clubs-skin-care-line-170233

Twinkies

                                                         
ACT Question of the day 
SAT Question of the day
                                                               
Marketing I


Big Mac: Inside Mcdonalds Empire video
Slug Slime Proj Cont.
Product Life Cycle - Student Workbook - Friday/Monday
p185/186
3.01/3.03 vocab (Tuesday March 22)


Bonus Assignment
3.01 PSM Project - Grocery Store - Bonus Project (Due by Friday, March 18, 2016 - Issue Thursday, March 10, 2016)
 
Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
     <1 minute="" span="">
     Title Screen
     Clearly defined Product
     Lots of Feature Benefit
     Spokesperson/people
     3rd Party Testimonials
     Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.

 
                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING II


Call GCS and ask to speak to person who holds the contract for Pepsi.
Go over totals from Christman
  1. Define the following terms: advertising agency, full-service agencies, general agencies, boutique agencies, and media-buying agencies.
  2. Describe services offered by each type of advertising agency.
  3. Identify factors that affect how advertising agencies are organized.
  4. Describe departments in advertising agencies.
  5. Discuss how advertising agencies are set up, or structured.
  6. Explain how advertising agencies are paid for their services.
Big Project Readdress (see below)

Conduct an Internet search to find out what advertising agency is used by a sport/event of your choice. Determine the following:
  1. Type of agency
  2. Services offered
  3. Other clients
  4. Agency structure
  5. Advertising dollars paid to the agency by the sport
Create a poster depicting the information obtained. Discuss your poster with a classmate, and display it for the class.

Big Project
Event Promotion/Coordination/PPT Pjt

Outside the context of the current lesson....http://www.ncaa.org/HowWeWork
 
Prom
List out all facets of Prom will entail

Oral Report Rubric 

Written Report Rubric
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