Quotable

ACT Question of the day
SAT Question of the day

Marketing I

3.01 vocab

[5-66]

a. Define the term product/service management.

b. Explain who is responsible for managing products/services.

c. Describe the benefits of product/service managing.

d. Describe the phases of product/service managing.

e. Describe factors affecting product/service managing.

f. Explain the role product/service management plays in marketing.

Slug Slime Project

Product Development Fuji

Product Development Video

Product Development Chart

Story of Stuff - 22 min

Story of Bottled Water - 8 minutes

Story of Electronics - 8 min

Edheads - Make a cell Phone

Bonus Assignment

3.01 PSM Project - Grocery Store - Bonus Project (Due by Friday, March 18, 2016 - Issue Thursday, March 10, 2016)

Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.

You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.

Specs:

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Title Screen

Clearly defined Product

Lots of Feature Benefit

Spokesperson/people

3rd Party Testimonials

Any Closing you would like

Video - uploaded to Youtube (you have a google account - you are fine)

You can edit in movie maker in any of the CTE LABS - not during school though.

SPORTS AND ENTERTAINMENT MARKETING II

Define the term “special event.”
Identify types of special events.
Explain reasons for using special events as a sales-promotion strategy.
Describe methods that can be used to generate ideas for special events.
Discuss considerations in using special events as a sales-promotion strategy.
Identify benefits of using special events as a sales-promotion strategy in sport/event marketing.
Discuss barriers to using special events as a sales-promotion strategy in sport/event marketing.
Explain the importance of project planning in creating special events plans.
Discuss the benefits of using collateral materials for special events.
Describe the need for image consistency in planning special events.
Demonstrate procedures for planning special events in sport/event marketing.