Tuesday, March 1, 2016

Tuesday, March 1, 2016 Only 4th gets to see the genious of the blogspot today

Quotable 

The Candyman
                                                         
ACT Question of the day 
SAT Question of the day
                                                               
Marketing I

Benefits of Product Knowledge
http://retail.about.com/od/marketingsalespromotion/qt/product_knowldg.htm

Scroll down to 60/20/20 Visual

Begin studying 2.07/2.08 combo Vocab
  https://quizlet.com/folders/21642937/flashcards

Feature Benefit



Remind the Class:
Due Wednesday, March 2 The beginning of class

Feature Benefit Selling Video
https://www.youtube.com/watch?v=tzrKkg8QKOI

Wall of Iconic Marketing Crap
    Choose two/three different items
               Kodak Disc Camera
               Furby
               SodaStream
               Mr Potato Head
 

Feature Benefit Chart

Assignment:
Hand out 1 front and back sheet
Students will find two items in their home and do a feature/benefit assessment on both.
Due: Thursday, March 3, 2016 beginning of class

NOTE: A Benefit must have a reasonable Feature to balance it...Not, yellow in color - saves money.  Does not equate


You should be able to better articulate your own personal brand, and in turn, understand that your brand has a deciding role as to the brands you most frequent....see assignment below

2.01-2.08 Study Guide for Quiz
2.01
What is Selling?
Why Do Consumers Buy?
What are the selling motives?
Direct v Indirect Distribution
Role of Selling in our Economy
Characteristics of a good salesperson
Pre-Sale/Sale/Post Sale Activities – everything you can know

2.03
Terms of Sale Policies
Return Policies
Service Policies
Why are policies needed?
Internal/External factors that affect policies.

2.05
Types of Difficult Customers
Ways to handle difficult customers

2.06
Grades and Standards
Warranties/Guaranties
Product Recalls
Product Liabilities
MAGNUSON-MOSS WARRANTY ACT OF 1975

2.07
Brand
Brand Promise
Brand Champion
Mission Statement
Vision Statement
Corporate Image
Touch Point

2.08
Steps to the selling process
All – know the components and the details





--------------
Other Resources to peruse during class:

Product Service Management Must Haves...er...not really 
Reusable...Coca Cola - PSM 
Students will create the following in Google Docs and share with murphyk2@gcsnc.com

  1.              Name of Business (Click here to generate business name)
  2.              Logo or symbol
  3.              Brand promise
  4.              Mission statement
  5.              Vision statement
  6.              Core values
  7.              Advertising message incorporating the brand promise
 
60 minute timer 
-------------------------------------
Due Mar 2, 2016 (Prj - 20 pts - beginning of class/-4 for each day late)



Project - Worth 20 points

Due Next Friday, March 4, 2016 (Prj - 10 pts - chosen by popsicle pull)

20-30 second elevator pitch - 8-10 sentences memorized

Answers the questions:

"Who are you?"

"What is your competitive advantage?"

"What benefits will I receive if I hire you?"

 

                                                                                                                                                       
SPORTS AND ENTERTAINMENT MARKETING II

  1. Discuss the need for a sponsorship agreement.
  2. Explain the purposes of sponsorship agreements.
  3. Describe the components of a sponsorship agreement.
  4. Demonstrate procedures for preparing a sponsorship agreement.




    http://www.youtube.com/watch?v=PuFdeVbV-Gk












Due Mar 8.  Beginning of class



Oral Report Rubric 

Written Report Rubric 


Due Feb 26th (project - 20pts)  class

            Milgrim Research Paper.

                  of the 5 main ideas he is known for, 3 have real life application in Marketing.

                  find those three, research, collect data, and write a brief research paper on those three.

                  Format should look like:

                              Title Page

                              Intro

                              Topic 1 - Tell me about it - read back through research Objective for details on what to look for

                              Topic 2 - ditto

                              Topic 3  - ditto

                              Conclusion - in closing, describe how these three relate to marketing...you will need to use your noggin!

                              Works cited (use Son of Citation)

 

Due Next Friday, March 4, 2016 (Prj - 10 pts - chosen by random)

20-30 second elevator pitch - 8-10 sentences memorized

Answers the questions:

"Who are you?"

"What is your competitive advantage?"
"What benefits will I receive if I hire you?"
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)