Quotable
The fundamental mismatch error
"It's me, not you."
vs.
"It's you, not me."
What happens when you're unable to serve a customer well, or engage with an employee, or work with a partner?
One instinct is to blame the other person, that your art doesn't match their expectations, and they ought to change, or leave.
And the other is to put the blame on oneself, to state that, "it's up to me to change to make them happy."
Either might be true.
For some people, that's hard to swallow, but it's true.
If you're not getting what you seek from the work you do, it could be because your instinct is to go too far in one direction, a belief that doesn't help you very much.
Blame too many other people and you become a lonely diva, bitter and alone.
Blame yourself too often and you become a wishy-washy panderer to the masses.
Mismatches have to happen. The opportunity is in dealing with them in a way that leads you (and your publics) to the place you want to go.
vs.
"It's you, not me."
What happens when you're unable to serve a customer well, or engage with an employee, or work with a partner?
One instinct is to blame the other person, that your art doesn't match their expectations, and they ought to change, or leave.
And the other is to put the blame on oneself, to state that, "it's up to me to change to make them happy."
Either might be true.
For some people, that's hard to swallow, but it's true.
If you're not getting what you seek from the work you do, it could be because your instinct is to go too far in one direction, a belief that doesn't help you very much.
Blame too many other people and you become a lonely diva, bitter and alone.
Blame yourself too often and you become a wishy-washy panderer to the masses.
Mismatches have to happen. The opportunity is in dealing with them in a way that leads you (and your publics) to the place you want to go.
3.04 vocab Thursday, March 24, 2016
3.03 Vocab
3.03/3.04 Combo Matching limit 15
https://quizlet.com/folders/22638590/test?matching=on&prompt-with=1&limit=15
3.04 Forms of Branding - PPT - Thursday
3.04 Forms of Branding - PPT Quiz - Thursday
3.04 Logo Origins - Thursday
Couple this with images of how their logos have evolved
Kids don't spend a lot of time outside...how sad
PSM - L'Oreal
Kids don't spend a lot of time outside...how sad
PSM - L'Oreal
Activity - easy comparison
3.04 Product Branding - PPT - Monday 4/4
3.04 What is your Brand - Project - Monday 4/4
Activity [5-80]
Select a brand name and identify the characteristics that make it an effective brand name. Then, determine the brand’s stage of brand loyalty: recognition, preference, or insistence. Obtain materials from your instructor to prepare visuals featuring symbols, names, and characters associated with the product/service’s brand identity. Discuss the visual with a classmate.
Bonus Assignment: - Infomercial - Link due to me prior to Spring Break.
You (+ 1 max) can earn extra credit by doing an infomercial of an item in your house.
Specs:
<1 minute="" span="">
Title Screen
Clearly defined Product
Lots of Feature Benefit
Spokesperson/people
3rd Party Testimonials
Any Closing you would like
Video - uploaded to Youtube (you have a google account - you are fine)
You can edit in movie maker in any of the CTE LABS - not during school though.
SPORTS AND ENTERTAINMENT MARKETING II
Short Assessment
Unit 1.00/2.00
Big Project (see below) due on Thursday - just do it at home. May have time in class on Wednesday/Thursday????
Project:
Select
a promotional activity that will occur for a Week night Baseball game,
and prepare an oral report (5 - 10 bullet points) about how you and your
team would coordinate the sport’s/event’s promotional activities.
Present to the class.
Teachers will have guest judges to evaluate each presentation’s merit for fun and involvement.
Must include Groups targeted
Selection criteria
# of participants
Activity
Criteria for “win”
Equipment needed
Time required
Prizes if any
Joe’s Redhots
Scroll down to the Advertising break out and the final chart of the accounting page
Big Project
Event Promotion/Coordination/PPT Pjt
Prom
List out all facets of Prom will entail
