2/7/52012 Two weeks down and 16 more to go.

Quotables
Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.



Nile Rodgers

SEMII
Dilbert Video - Let hope that it works today.
Finishing up 2.01  Talking points
     -Morals Clauses
     -Moral Clauses pt 2
     -Sample Moral Clauses
Begin 2.02/Personal Finance???? If not today, then after quiz tomorrow

MM
Activity...name that marketing function - I will push out to you soon
Management functions - likewise
What is a marketing mix?
Name that Function

1.02 begin

Mkt
Continuance of 1.02

2/6/2012 Duke and Patriots Lose, and the Negotiator too

So sad.  All of the Giants and UNC fans feel your pain...no, not really.

SEMII
Dilbert Video
2.01 finish
Ethics...
         100-0 score - Covenant
         Univ of New Mexico vs BYU - Soccer
         UNC Football...on a lighter note
2.02 begin

MM
We start something new today...a whole new curriculum I dusted off just for use here.
The Management types are still relevant so don't let go of them, but turn your attention to the new...and let us begin.
I will have up on board...did not have time to post and reformat the entire website.

Mkt
Adage Article - Admeter
Adage Article - Priceline

1.02 Vocab...Let's go to Quizlet!
You have approx 20 minutes

Let's begin 1.02!

2/3/2012 Friday. And all the world rejoiced, except those who work on the weekend

SAT Question of the Day!

SEMII
Super Bowl Assignment -
Ethics...my favorite subject

MM
Congratulations, you have made it to the first test!
25 questions.  I had issues with Elements this morning, so I will push the test to your desktop when you get into class.
Thanks!

Then...other cool management deciding techniques

Monday we start anew with new material.  I can't wait.

Marketing
Super Bowl Assignment

Product (Product Service Management) often involves hours and sometimes days of brainsorming concerning what will your product be.  Once this is taken care of, usually a model/concept is drawn/created and then the fun starts with trying to find others/a company to buy the idea from you or at the very least (as in Shark Tank) fund your idea.

When these are not viable options, the internet has heard our cries for financing blessing and smiled down to us.  In this case, we are going to explore the world of Kickstarter.  Some of the ideas are crap, but others actually pull at my wallet strings and make me wish I could help fund their adventures.

Finish 1.02 today, begin 1.03

2/2 Groundhog Day! Shadow no shadowing

Groundhog Celebration!
Punxsotawney Phil pt 1
Punxsotawney Phil pt 2

SEM II
2.01   Ode to Joy
Let the real learning start.

MM
Don't be offended.

Finish up 1.03
Management Style application
Test on Friday.  25 Questions...online

Marketing

2/1 Quiet! I'm hunting Groundhogs

Quotables:

"Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall."

— Stephen R. Covey

"Hire people who are better than you are, then leave them to get on with it . . . ; Look for people who will aim for the remarkable, who will not settle for the routine."

— David Ogilvy

"When hiring key employees, there are only two qualities to look for: judgement and taste. Almost everything else can be bought by the yard."

— John W. Gardner

"Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them."

—Paul Hawken, Natural Capitalism

SEM
Test on Friday
Complete Activity 1 then on to #4
1.03 cap and finish for Obj 1.00


MM
Quiz Today - 1.01 + Autocratic
Article concerning leadership styles
Complete 1.02...Leadership Styles


Mkt
Vocab Test - Study for 5 minutes
Video Intro
The 4 P's Continued - Emphasis on Product - Who Is it for?

1/31/2012 What title would be appropriate for such a day as this?

Quotables:

"We cling to hierarchies because our place in a hierarchy is, rightly or wrongly, a major indicator of our social worth."

— Harold J. Leavitt

"Surround yourself with the best people you can find, delegate authority, and don't interfere as long as the policy you've decided upon is being carried out."

— Ronald Reagan

SEM

Economic Impact of...
Economic Impact of... pt 2
Economic Impact of... pt 3
1.02 - Activity 1 & 4 - Let's finish out Economic Impact of....

MM

Fun blog! No, not really, but fits in well with the lesson
Mini-review of Autocratic
1.02 - Leadership Styles (Murphy's website)...cont.

Mkt
SAT Question of the Day
Quizlet exercise - everyone will build the first one...and study by it...30 minutes to complete
1.01 & 1.02

1/30/2012 Did somebody say Football?

Quotables:


SEM
"Are you Ready?"' - Food sales surrounding the Superbowl
Are you ready pt 2
Can you believe a part 3
Let's talk entertainment
Finance...by the numbers
1.02 - Activity 1 & 4 - We will talk first

MM
College Management - When your workers screw up
Quizlet Exercise - Obj 1
1.02 - Leadership Styles (Murphy's website)

 Mkt
SAT Question of the day - Everybody plays and a few will even win
Online image - the new public relation front
"Are you Ready?"' - Food sales surrounding the Superbowl
Quizlet exercise
1.01 & 1.02

1/27/2012 Friday...Did we ever think it would come?

Quotables:
None today...nothing great today.  Sorry!

SEM
Economic Impact Continued (1.02 will help)
Quiz next Wed or Thurs

MM
"No jerks" rule at Barclays
Review the History of Rules
Utopia applied pt1
Quiz
1.02 Anew

Mkt
Vocab Quiz
PPT - Recognize the Importance of Marketing
1.01 Word Doc

1/26/2012 No real title could fit

Quotables:
"A good leader inspires people to have confidence in the leader, a great leader inspires people to have confidence in themselves”

“A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.”


Lao Tzu



SEM
Impact of Sports and Entertainment in a geographical area

MM
See quotes
Rules, Rules, Rules...the history behind rules
What is a leader...characteristics therein..."Who's your leader?"

MKT
Continuance of the Functions of Marketing...there are 6
Vocab definitions

Jan 25 - Now do we get to start?

Quotables:
“Relativity applies to physics, not ethics” Albert Einstein 


SEM
IMPACTION 2012
The impact of sports on the economy
Let's get ready to play online...a bit


MM
Let's jump into the notes
Teacher site, obj 1.01...quickly

Marketing
Who are we as Marketers?
my site, 1.01...open both powerpoint and word doc

Jan 23, 2012 - "Let the Wild Rumpus Start!" ~ Maurice Sendak's "Where the Wild Things Are"

Quotables:
Beginnings are always messy.
                             ~John Galsworthy 


SEM
1/  Bookmark me
2/  1st Assignment:
               Email me
               Subject Line = SEM Spring 2012
               Body = Answer the question "What possessed you to take MY class?"

MM

1/  Bookmark me
2/  1st Assignment:
               Email me
               Subject Line = MM Spring 2012
               Body = Answer the question "What skills/experience do you bring to MY class?"

Mkt
1/  Bookmark me
2/  1st Assignment:
               Email me
               Subject Line = Mkt Spring 2012
               Body = Answer the question "Why will you succeed in MY class this semester?"

1st Block Exam - Link and codes

Link:
elements.schools.nc.gov/guilford/taketestsignin.htm


1st Block Code - 197765501075 
Robert's Code - 198603501075

1/11/2012 The last day together...short of the exam itself

Quotables:
 “A student who changes the course of history is probably taking an exam”
           -unknown

SEM
FAMU update - Hate Crime or Hazing?
New Stadium - Let's pool our money together and buy one
Finish 6.02

https://elements.schools.nc.gov/guilford/taketestsignin.htm

1st - 777658632 

Robert - 786038632 

3rd - 780428632 

HSM
Chap 4...we are now finished

1/10/2012 Fleeting moment of time

Quotables:

Any book that helps a child to form a habit of reading, to make reading one of his deep and continuing needs, is good for him.

          -Maya Angelou





SEM
-Nascar Kasey Kahne's big mouth tweet
-Facebook...the fallout in the real world
-6.02 Finish
- Final Exam Review

HSM
Facebook...the fallout in the real world
Techies Descend on Las Vegas for CES (I will link there for you)
Chap 12
Several commercials/advertisments - please open Chap 15 slide 22 & 24

Monday 1/9/2012 Three days...so short, yet so long of a journey

Quotables:
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

           -Peter Drucker
Customers buy for their reasons, not yours.
           -Orvel Ray Wilson

If you don't sell, it's not the product that's wrong, it's you.


SEM
-Chalres Barkley open mic slip up
-Ethics - USA Swimming
-Seth Godin Post
-A Good Fit - Monster Trucks/Jam Segmentation for sponsorship opportunities
          -Grave Digger...for all you fans
-Continue with 6.02

HSM
-OCE write-ups due today...email is preferable
-Kodak - A story of monopolistic ruin...the Product Life Cycle personified
-Chap 12
-Test due back tomorrow

Friday 1/6/2012 - Sniff Sniff, the end is drawing nigh...I will miss some of thee.

Quotables:
“There are parties and stuff, but I don't go to a lot of them. I just have to go because the sponsors are there, but not to have a crazy time. I'm a normal person. I like to stay at home, watch a little TV if I can.”
                                                -Anna Kournikova


“Television could perform a great service in mass education, but there's no indication its sponsors have anything like this on their minds.”
                                               -Tallulah Bankhead

SEM
- Lunch menu!
- NCAA Partnership
- Public Relations Disasters
-Continue 6.01


HSM
- Public Relations Disasters of 2011
-Coca Cola Promotion - Representing Coke Zero
-Chap 16
-Hand out Take Home Test

1/5/2012 Doritos are good! Talk about a promotion

Quotables:

After all those years in Asia, I don't have to do promotion anymore. We just release a Jackie Chan movie and - Boom! - people go.

                                       -Jackie Chan


There was a three hour differential in performances because the sponsor insisted it be done live for California. You would go on at 8 pm in New York but you would also have to go on at 8 p.m. in California. That meant coming back in to do the show at 11 p.m. 
                                        -Dick York

SEM
1/  Vote for your favorite Doritos commercial in hopes you will see your choice during the SuperBowl
2/  Continue with 6.01

Quiz on Friday covering whatever from Yesterday and Today

Test Next Tuesday or Thursday

HSM
1/  Vote for your favorite Doritos Commercial in hopes you will see your choice during the SuperBowl
2/  Seth Godin's insight into the marketing mind

Bonus - Viewing Fun!

3/  Field any questions from Chap 14
4/  Chap 15 awaits us

Take home test given out on Friday.
    Bwah ha ha ha ha

1/4/2012 A new era begins...again

Quotables:
“We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year's Day.”



          Edith Lovejoy Pierce


“The object of a new year is not that we should have a new year. It is that we should have a new soul”



          G. K. Chesterton

SEM
 - Funny - $1,000,000
1/ Event Breakdown - Winterfest 2011
2/ Event Breakdown - Holiday Classic
3/ Obj 6 outline and pacing.

HSM
- Funny - $1,000,000

1/ Pacing for remainder of semester
2/ Christmas in review
3/ Chap 14 awaits (along with friends 15 & 16)

12/14-21/2011 Let the research commence!

Quotables

"Kim Jong Il, general secretary of the Workers' Party of Korea, chairman of the DPRK National Defence Commission and supreme commander of the Korean People's Army, passed away from a great mental and physical strain at 08:30 December 17, 2011, on train during a field guidance tour."
— Pyongyang's official Korean Central News Agency (KCNA) announces details of Kim's death




SEM
Entertaining tidbit

FAMU Fallout...the net is cast wider.  Bandwagon begins, banners waved and trenches dug.

Top Ten Things you didn't know about the late "Dear Leader" Kim Jong Il and the implications in marketing.

Oops, I did it again, UNC players still haven't learned how to act off of the field.Click here

Blogger Moms...the new Opinion Leader? 

Photoshop Magic - Taylor Swift

HSM
Entertaining tidbit

Top Ten Things you didn't know about the late "Dear Leader" Kim Jong Il and the implications in marketing.
Test

Blogger Moms...the new Opinion Leader? 

Photoshop Magic - Taylor Swift

12/13 Siri didn't tell me there would be days like this

Quotables...concerning research
“There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.”
J.R.R. Tolkien

“Research is to see what everybody else has seen, and to think what nobody else has thought”
Albert Szent-Gyorgyi

 Link to Voki - Voki Time


Let's continue to follow the unfolding story of FAMU

Ethics and Emotional Intelligence

A bit of research to lighten the mood

What else research can tell us

Research in Motion, no, not Blackberry, 5.04 continued


HSM
Test day. Pray you have workable notes.

Good Luck!

12/6 ACT now! hahahahhaha

SEM
Our definition of event keeps growing. Check out this small tidbit of an event that will shape the lives of all those aroud it.

Helmet action

OSU Stampede. What could we have done differently?

Purple Haze - rites of passage

Gift Card...the ideal gift?

Quiz 5.02

Finish 5.03

Begin 5.04


HSM
While in the midst of service...toy rental, just in time for the holidays

A bit of culture and gold.

Services contraction - ooh look! chap 11 material in the real world.

Vocab on 11

Dig deeper into Chap 11.

Ladies and Gentlemen, no Virtual Business today.

12/5 So many pulls on a Monday

Quotables:
"I never pray on the golf course. Actually, the Lord answers my prayers everywhere except on the course."
- Reverend Billy Graham


SEM
Carolina Panthers What is this...4-8?!?!?

Tiger Who?

Q-school and more

Let's go play at Woot!

Dave Gorman and the NBA Lockout's lasting effects

5.03 fun


HSM
Products can be both functional and beautiful...Yamaha

Let's go play at Woot! - A packaging ideal

Data Harvesting at its best. Read Page one. Tell me why this type of Data tracking can be of value to nearly anyone in the marketing field. Article
...OnStar, how can I track you...er help you?

Chap 11

12/2 Weebles Wobble but they don't fall down

Items of note:


SEM
Penn State begins their student focus offense off of the field.

Discovery.com fun
Gold Rush



HSM

Fun Product Video - Cardboard Furniture

Happy Meal Product Ban

Kodak - A lesson in Product Contraction, Modification

New Product now Available. Click here

Quiz

Chap 9 Vocab

Chap 11 begins

12/1 Santa and his Reindeer arrive in just 24 days!

Just for fun in honor of Food, inc.

Break out the jello kids, we are going to the rodeo!

SEM

Payday loans - Niche Marketing at its best.

Wrap up of 5.02

5.03 on the horizon

5.02 quiz on Friday

HSM

11/28 Turkey day now over, Let the diet begin!

For all classes...
Seth Godin post

SEM
Quiz tomorrow covering 5.01 and the beginnings of 5.02
Events this week
Prep for Outside Classroom Activity
Finish 5.02

HSM
Test hand out at the end of the class
Go over one of the essay questions...really fun!
Finish Chap 8
More????
Tomorrow is the vocab from Chap 8...Yeah!

11/22 A day without Turkey is a day without life smothered in Gravy

SEM

Pushing on, let us put Motivational factors to rest and move to Product Positioning and image/branding.

Let us start by covering "What is your image/brand?"

What is it you say? Let us learn here.

So knowing a bit more of the terms, is a brand what you say? or is a brand what they say?

Tha positioning aspect is the "making room" in the hearts and monds of the people. As I once read, positioning is the foundation of the brand, but it isn't the brand itself. Positioning allows for the individual, group, village, culture to fill in the vacancy/vacuum with what they know or are told. It allows the company to "start anew" to reach the preference and action levels of motivation.

5.02 complete



HSM
A short story in Price Anchoring...Culture anchoring. Cultural bias - what is it?
A preface of what we buy and why.

Are we ethical? We have been through the writings of ourselves, talked incessantly about our decisions and where we think we are as a human being and of our place in this world. Today I wish to change even that fabric of reality. The only thing I ask is that you are open to this new idea.

We will begin our day with a little video. Though linked here, allow me to illustrate it on the big screen. - Dan Ariely - Our Buggy Moral Code {16 min}

Take away?

Once more we visit with Dan Ariely in his discussion of our Consumer Buying Decisions. Do we really make up our own minds? or do we allow other to essentially make our minds up for us, especially with harder decisions? This sense of "preference" is something that for common place things/known things we have. But what if we move you past the mundane and take you to a decision you have never made? What will you choose? This small tidbit should show us.

And taking this further, allow us then to talk about self deception...truly the hallmark of our own psyche. All of this through the power of performance and a bit of magic.

11/21 Happy Turkey Day...almost

Gobble Gobble Gobble
Gobble Gobble Gobble
Gobble Gobble
Gobble Gobble Gobble

SEM

1/ Interims
2/ Let's talk Panther Football
3/ Lesser sports....
4/ Spoiled Brats...
5/ Out of the Woods

Finish 5.01

Quiz on tuesday


HSM
Chap 8
Chap 9
Chap 11
Chap 10

11/17 Murphy?!?!?! When are you coming back?

Week Update - Thursday

1. To answer the title, soon. I will return on Friday.


2. Today you get a movie as promised, but as stated below, it is my choice of a movie.


3. Welcome to Food, Inc, a delightful movie outlining the processing of our entire food system.


4. SEM, pay careful attention to the elements of an event. Expand your understanding that virtually anything can be considered an event.


5. HSM, think back to chapter pasts where we discussed Environmental Scanning. In that chaptwer, we discussed there are governmental forces out there dictating what and how we can alter the marekting mix or what affects the implimentation of our marketing mix on the environment/market at hand. This movie should show forth some real truths of how we are all manipulated into thinking certain ideals about some of the most basic commodities....food.


6. Enjoy!

Week Update - Wednesday Personal Finance Continued

1. you should have worked through the Personal Finance (Virtual Business) at the very least Lesson #1. If you did not get to finish, there may be time after the video to do it then. Please do not be ignorant and a bit stupid as to do it through the video.


2. Today you will be watching The Secret Life of the Credit Card. What is more liberating than to immediately gratify yourself by using "plastic" to get what you want. This, in no small part, was a deciding factor to the overall housing crisis we experienced and still are experiencing. More to come off of that.


3. Concerning the video - The Secret Life of the Credit Card
   Your student ID # (lunch number) will guide you to the appropriate question.
   Find the 5th number of your Student #. If 1-5, you have your question #.
   If 6-9, subtract 5 and there is your number


4. Video itself - don't worry, it will be shown up on the board. The link is provided if you feel gumption to look at it later at home.


5. Questions as you go - click hereBe prepared to give account as to the answer of assigned question.


6. Explore this companion site. Read over the answers to better understand what the credit cards have done


7. Cultural Divide - How other countries handle their consumer debt.
   


8. If there is time after you watch the video, do the "Questions as you go", explore the companion site, and read the Cultural Divide - then you may go finish your lesson #1/ Lesson #2. If you have to stop before finished, you can save the game at that time. There is the Lesson #1 (or 2,3,4 etc) online when you open up the lesson itself. You read through the tutorial, you can find it. remember that this still counts as a grade for the time I cannot be with you.
   

-------------------------------------------------------------


SEM
Let's do the week

Monday - Phobias, Finance intro, a little more on 5. Plug bonus opportunity on Tues/Wed
Tuesday - My Bus training begins. meditate on Obj 5. Personal Finance Activity.
Wednesday - Personal Finance Continues. Secret life of the credit card.
Thursday - Another video opportunity...my choice.
Friday - I return. Judgement day as well should one have choosen poorly in my absence.
Discussion questions from The Secret Life of the Credit Card - click here


HSM
Monday - Phobias, Finance intro, a little more on 7
Tuesday - My Bus training begins. Personal Finance Activity.
Wednesday - Personal Finance Continues. Secret life of the credit card.
Thursday - Another video opportunity...my choice.
Friday - I return. Judgement day as well should one have choosen poorly in my absence.

Enjoy the week!

11.7.11 Reflections in the mirror

A little reflection will show us that every belief, even the simplest and most fundamental, goes beyond experience when regarded as a guide to our actions.
William Kingdon Clifford

By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by experience, which is the bitterest.
Confucius


SEM
Mon - Contracts and Riders
Tues - Test Obj 4
Wed - Intro Obj 5
Thurs - Continue Chap 5
Fri - Veterans Day

HSM
Mon - (1) Turn in your Culture/Values write up
(2) Your turn to teach. I grow weary - Chap 7 on Tap
Tues - (1) Quiz Chap 5
(2) insights of Chap 7 - again, your turn to teach
(3) What is your Segmentation?
Wed - (1) Chap 7
(2) Quiz on the agenda for Thursday
Thurs - (1) Quiz on Chap 7
(2) Decide on Test Date
(3) Explore TED (if time allows)
Fri - Veterans Day

11/1 only 44 days to go in the semester

Quote:
"Better to play well and lose than to play poorly and win"
~Murphy

SEM:
- Your chance. Clearly there is a disconnect between this class and your mental state. What can I do to make it more real for you?
-please note, it isn't in the football states/online games/fantasy football that this becomes real.

5 minutes to think and we will begin.

Quiz 4.01 - 4.02


HSM:
Vocab mini test
Tomorrow is quiz

Chap 5 wonderment

10/31 Boo! hahahahah

SEM
So we have talked about expenses, Facility Management, and a bit about Event Management.

So what about the real economic impact of an event.

Seeing that it is Halloween (bwah ah ah ha h ah ah ha ha - Thunder/lightening), I want to know the economic impact of Halloween. Clearly there must be economic justification to themadness we endure every year.

In fact, while we are on this subject, What was the economic impact of the Furniture market to our city/region?

After this we will proceed with 4.02 and complete in the next day or two.

Thanks!



HSM
HALLOWEEN!
Need Recognition in the time of terror! bwahahahahahaha!

Chap 5

10/20 ...with Friday right around the corner

Seth Godin's blog - click here

SEM:
Finish Activity 5
Begin 4.02
Plan for the test ahead.

Quiz Tomorrow....4.01


HSM:
Quiz....yeah!
Chap 6 review
Chap 5 beckons

10/18 And the band keeps playing

SEM:
We are going to change things a bit.
Follow Mr Murphy's lead in looking over at Obj 4.01.
We are going to do one of the activities - Activity 5.
Please do in a word document.


HSM

Test Return
Plan for reworks
Chap 6 continues.
Quiz on Wednesday

10/14 Um, hey! where's the Party?

Quotable:
All the world is a birthday cake, so take a piece, but not too much."
George Harrison

SEMII
Welcome in to a wonderful day. Hopefully Tennis will begin today and the Conference matches will complete with the SW ladies coming out victoriously in the end.

As in everyday I cannot make it with you, therein lies a contract, an agreement concerning my expectations for the day on your behalf.

Play nicely with the activity I left you and be rewarded...a bonus quiz, test, etc.
Play poorly and there will be dire consequences.

If the teacher has to put your name down on paper or talk with me concerning your behavior upon my return, Mr Murphy will be none too happy. Neither will you when I see you next. Be what I know each of you can be, the success I know you are today.

HSM
So as not to burn time off of our already short semester together, in my absence, on my birthday, I left you an assessment as I have promised. Your half or front sheet in hand, you should have no problem working through the material presented.

Upon half way through, you should begin to wonder why you didn't read the material, instead, took the easy way out by cramming and copying another person's notes. Oh well!

In my absence, today will also have it reward. You will be rewarded for doing well today and not disturbing the powers that be.

As always, have fun.

Murphy

Thursday...one more day to Mr Murphy's birthday.

Quotables:

"Maturity has more to do with the types of experience you've had, and what you learned from them, and less to do with how many birthdays you've celebrated."

SEM:
We began Tuesday with the NC state-wide facilities project.
Bringing it a bit closer to home,
We will repeat this exercise, but with only High Point in mind.
Close surrounding areas, but not Greensboro, W-S, Lexington.
High Point, Thomasville, Archdale/Trinity, Oak Ridge only please.

15 facilities. Minimum of 5 of each type (Sports and Entertainment facilities)


HSM:
Hope everyone's College visit (wink, wink, nudge, nudge) went well.
Especially you Ms. Lenio.

Test has been changed...tomorrow.
Friday is the new golden day to celebrate Mr Murphy's birthday.
I am partial to fudgy brownies, not crappy dried out ones.

We will continue Chap 6 - Business Marketing.

Enjoy!

Mr Murphy

10/5 Tomorrow is Interim

Quotables:

All of us could take a lesson from the weather. It pays no attention to criticism.
~Unknown

SEMII:
Re-take the Obj 3 test - expenses


HSM:
Vocab Mini-test

Click here for the article

Want to try a breakeven model for you.

Finish Chap 19...if possible.

10/3 5 weeks done, let us now get to work

Quotables:
The Latest Decalogue

Thou shalt have one God only; who
Would be at the expense of two?
No graven images may be
Worshipped, except the currency;
Swear not at all: for, for thy curse
Thine enemy is none the worse;
At church on sunday to attend
Will serve to keep the world thy friend;
Honour thy parents; that is, all
From whom advancement may befall;
Thou shalt not kill; but need'st not strive
Officiously to keep alive:
Do not adultery commit;
Advantage rarely comes of it;
Thou shalt not steal; an empty feat,
When it's so lucrative to cheat;
Bear not false witness; let the lie
Have time to on its own wings to fly:
Thou shalt not covet, but tradition
Approves all forms all forms of competition.

~Authur Hugh Clough (1819-1861)


SEMII
1st block - Event planning. Please open up 3.03. Read (yeah, I know), read the activity and begin. Good luck. I will pop in during the class of the class to make sure you have details needed to make it a successful project. This will count as both a test (10point) and a quiz (5 point). Please do not slack off or your grade will be no help to you, rather to the detriment of your grade. You will be asked to present your event.

Good luck!


3rd Block - Test. Spend approx 10-15 minute studying. We will begin the test immediately upon return from lunch. Yes, please look over the expenses worksheets again. Quiz each other and get ready!



HSM
1/ Tests handed back. I need corrections on Wednesday. Version of test, questions written, correct answers given, page from the book where the answer was found required as well. Also include the original answer sheet. Thanks!

2/Chap 19

9/28 "...the Earth say hello!"

Quotables:

" A budget should reflect the values and priorities of our nationand its people."
~Mary Landrieu

"A budget tells us what we can't afford, but it doesn't keep us from buying it."
~William Feather



SEM II:
1/ Quiz
2/ Complete 3.02
3/ Worksheet - Team Exercise


HSM:
1/ Quiz
2/ Complete Chap 3
3/ Write Questions for Jeopardy
4/ Look ahead at Chap 19

9/26 Come Quick! I have found the Target Market!

People do not know what they want, they only want what they know.
~Unknown


SEM
Conitnue Obj 3.
Revenue and Expenses.
It's all about the Benjamins


HSM
Let's look together at targeted marketing ads. Please note the intended audience and the playfulness of many of the ads, but first, an article:

http://www.adweek.com/news/advertising-branding/next-great-american-consumer-135207

Before we really get started, thing through this past weekend and convey to the class some marvelous ephiphany of the marketing your eyes were illumiated to over the past weekend.

Continue Chap 3 - Slide 38. Let's talk McDonalds

9/23 And the rain fell down down down

Quotables:

A man without ethics is a wild beast loosed upon this world.
Albert Camus

Action indeed is the sole medium of expression for ethics.
Jane Addams


SEM:

“Money never made a man happy yet, nor will it. The more a man has, the more he wants. Instead of filling a vacuum, it makes one.”

Benjamin Franklin quotes We begin the discussion on Money. But first, Pick up your things and swap seats. Cannot sit with the same wonderful people you sat with before. Must intermingle. Now, an article on Kodak. Please reseach Kodak for 10 minutes telling me their business mindset/product base and the difficulties they had recently. Read Article Begin Obj 2.03 HSM Test corrections due. Let's take the Vocab Test. Chap 3 continuance :)

9/22 What is it Bear, do you smell something?

Quotables:
History will see advertising "as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that."
~Malcolm Muggeridge, quoted in Eric Clark, The Want Makers: Inside the World of Advertising, 1988


First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII - and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.
~Douglas Adams

SEMII
Your first Test now in the books, let us turn ahead to things unlearned.

1/ For the Last objective, though the knowledge of an organizational chart was needed, the ability of creating one was not. As a stretch exercise, you are to create one for the CTE Department including the Principals (AP's too) as well as support staff. Make sure your Organizational chart depicts reporting structures and hierarchy.

2/ Article review and timed write. 100 words concerning the article please...20 minutes.

3/ Break out Obj 3 if time.

HSM
We have begun the journey of our own selves by discussing the finer points or Morals, ethics and standards. We have also seen thhe emergence of ethics in the workplace (code of ethics)simple because people, if left to their own devices, cannot be trusted implicitly.

We now journey past the initial value systems we have and into the heart of the matter of what it is that ultimately guides (decides) our buying behavior.

We understand that the 4 P's of marketing is the only thing that we as Marketers can ever change to get the Target Market to want...desire...act upon in the form of "buying" (ideas or products).

Now we get to explore more in depth as to the buying decisions that ultimately lead us to perceive the image we have of ourselves and of others.

9/21 Morals, Ethics and Standards Oh My!

Quotables:

Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
~John Fisher, The Plot to Make You Buy, 1968


In general, my children refused to eat anything that hadn't danced on TV.
~Erma Bombeck

SEMII
Test Day. Hip Hip Hoorah!, Hip Hip Hoorah!

Look at the top of the Blogspot. Click on the patent article. Read it. Understand it.


HSM
Though we have now defined Morals, Ethics and Standards, we push forward through relevant marketing environment concerns we have, the influence therein and our abilities (or lack of) to change what seemingly does not change.

Look down below at the Adweek headlines on the bottom left of the Blogspot. Find an article that relates to marketing as we understand it to be. Read it.

Back to the grind. Chap 2.

I surprise also awaits you under the Document Manager.

Enjoy!

Murphy

9/15 Test Day Reprieve

Quotables:

So long as there's a jingle in your head, television isn't free. ~Jason Love

Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. ~Marya Mannes, But Will It Sell?, 1964


It is our job to make women unhappy with what they have. ~B. Earl Puckett, quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations, 1992


SEMII
1/ Prepare for the quiz on Friday!

2/ While you are perusing the material we covered Tuesday, I will be calling you up one at a time for interims.

3/ Classmates will describe in further detail the ongoings of the Title IX ruling and other ADA facts

4/ 2.03

4.5/ Paper assignment

5/ Small Activity (if time)


HSM

1/ Test has been delayed. Friday now.

2/ Go over pertinent Chap 2/1 material. Day off = Brain off. Yes this is a gift. You are welcome.

3/ Begin 1.03 Understand social responsibility, ethics, and the external marketing environment(Chapter 3)

4/ Paper assignment

9/14 Half day for all!

Quotables:

Advertising is a bit like playing make-believe. ~Hartman Jule

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~Bill Cosby

SEMII:

Casey Martin ADA video - We will watch together

http://sports.espn.go.com/espn/otl/columns/story?columnist=bradley_jeff&id=6553229

Title IX
Read Davis, Aurelia v. Monroe County Board of Education
Read Cohen vs Brown University

Watch Quinipiac
What is the three pronged test for Title IX? (hint...go to Wiki)


Patents and Trademarks:
Link #1
How long does it last? Link #2

Sorry,

Couldn't find anything on OSHA.
Maybe next time.

Let's try Personal Finance if we have time!


HSM
Straight up Personal Finance.

9/12 The Day After

Ponderisms:

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it. ~Will Rogers

It used to be that people needed products to survive. Now products need people to survive. ~Nicholas Johnson


SEMII:
Quick check:
Do you know the definition of Ethics?
What are the differences in Patents/Copyrights/trademarks/collective marks/service marks?

Quiz man cometh on Tuesday.

1/ Ads for the game
2/ Let's continue with 2.02
3/ Assignment

HSM
Quick check:
Competitive advantage...do you know all three types?

9/8 Ethics and Marketing Plans

Quotables:

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964


Advertisers constantly invent cures to which there is no disease.
~Author Unknown

SEMII
I hope you enjoyed the viewing yesterday. Today we get to chat about it.

(1) concerning the video game industry, describe to me three ethical dilemma's facing the industry.
(2) Describe the Who, What, When, Where, How and Why of it all.
(3) what can you tell me of the American Greed series?

HSM
We press on towards the prize, but first (1), tell me about the brand of Coke.
(2) What did we really learn? No, I do not care about the common triviality of the viewing, rather, what deeper set truths did we learn about brand and marketing overall?
(3) The American Greed was a fun one. We will get to ethics and ethical behavior a bit later in the course.

9/7 In my absence.....

Ponderisms:

“Many a small thing has been made large by the right kind of advertising.” – Mark Twain


“Every word, sentence, and headline should have one specific purpose – to lead your potential customer to your order page.” – Shelley Lowery


All -

Clearly I am not here today.

In my absence, don't be stupid.
Though stupidity should be punished, while I cannot be with you, so shall your good behavior be rewarded.

Please,

• No clicky today. The videos presented will be more than ample to keep your attention.
• Be mindful of your friends, even though I am away, let us not fall victim to idle chat and mindless discourse with your friends
• Understand that should your name be recorded by Mrs. Shields, you will receive a failing grade for today. But, should you do well and no name recorded in Mrs Shields notes, you will all receive a bonus test grade - simply put, I wonderful opportunity.

I know you will do great, because you are adults, ethical adults, not children.

Mr Murphy

Ponderisms:
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.” – Brad Antin / CommonSenseMarketing.com


SEMII:
Please read the ponderisms. Do eithere of the ones posted speak to you? If so, how?


We begin the journey down the ethical trail, but more importantly, how it all relates back to sports and entertainment.

Open up either 2.01.doc or 2.01 ppt and let's begin.

Thinking critically, research for a bit the ethical quandary that the following people found themselves in. Clearly, just from a cursory knowledge, one will know that their fortunes were adversely affected since they opted for the unethical route.

Martha Stewart, Pete Rose, Sammy Sosa, DarrylStrawberry, Michael Jackson

One of my mottos is this: Stupidity should be punished. What was their punishment? Was it just?

Let think of a couple of more and explore their situations.


Honors Strategic Marketing:


5 minutes to prep. Approx 45 minutes to complete.

If the class finished sooner, we begin once more in Obj 2 ppt, but before we do, read over the ponderisms and the following link. Let's discuss.

http://sethgodin.typepad.com/seths_blog/2011/09/talent-and-vendors.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

Good luck!

Murphy

9/2 The friday hast come

Quotables:

• “The right name is an advertisement in itself.” 

                                                                  - Claude Hopkins

• “Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.” 

                                                                   -John O’Toole 


SEM

SAT Question of the Day
 Let's think Sponsorships.  In our first activity we listed the things required for an event.  Finances/Money/Capital  all were answers you as a class knew that were needed to pull it off.  Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.

     (1) What are Sponsorships?
     (2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
     (3) Next, find three events (of note) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
     (4) Finally, Tell me about 3 individual sponsorships (Athletes or personas).  Must be from separate sports.

Article Review 

2.01 Objective


Honors Strategic Marketing

Quiz return

Chap 1 summation/Reflection

Chap 2 Intro

Quotables: 

“Advertising is selling Twinkies to adults.”
                                          – Donald R. Vance 

“What would you attempt to do if you knew you could not fail?” 
                                          – unknown  


SEMII

Though starting slowly this semester, we have explored: -the basis of events in general -the costs associated with going to an actual event -and lastly, the "Economic Impact of..." many of the events you have seen on TV. Today we will finish the "Economic Impact of" and begin the journey through actual coursework within the realm of Sports and Entertainment Marketing. But before we do,

(a)
     (1) Thinking back to the event at the Time Warner Cable Arena (Bobcat Game), how did attending the game affect your family’s finances?
     (2) Clearly the game was theoretical, but had it been for real real, and not pretend, think about where you and your family is right now, would the trip have even been possible?
     (3) Think further then and describe what sacrifices (financial ability) must occur to accommodate one game, 5 games, season tickets.
     (4) Can the avg Joe really afford to attend professional sports?
     (5) Is there another venue/avenue (entertainment choice) to suffice the avg Joe then if this is too costly? Give me ideas.

(b)  
Let's think Sponsorships.  In our first activity we listed the things required for an event.  Finances/Money/Capital  all were answers you as a class knew that were needed to pull it off.  Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.

     (1) What are Sponsorships?
     (2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
     (3) Next, fins three events (of not) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
     (4) Finally, Tell me about 3 individual sponsorships (Athletes or personas).  Must be from separate sports.

(c)
Article Review



Honors Strategic Marketing

Jumping right into the mix has always been the greatest joy and way to explore a new topic, and clearly, this entire idea of Marketing is new to most of you.  

"The real problem in learning lies in allowing oneself the freedom to accept and confess that one does not know. Only then can one truly learn." 
                              -Murphy

(a) Pope and Lenio will outline what Khiel's has to offer us.

(b) Quiz (bwah-hahahahahaha)

(c) someone smart be willing to explore the difference between Customer Satisfaction and Customer Value...with an example.

(d) Mayberry Vote for Monday

(e) Finish Chap 1 and look forward to Chap 2

(f) Vocab mini-test on Friday (Chap 1 vocab only)

(g) issue article for review

8/31 - Mechanics of function

Ponderisms:

Health is merely the slowest way one can die

Never Take Life Seriously. Nobody gets out alive!



SEMII

From our list of items fro the Bobcat game, let spring forward and understand economic impact of the events themselves.

Please open up 1.02 doc and look down the list a bit.

3rd block
http://sat.collegeboard.org/practice/sat-question-of-the-day
HSM

Continuing on in our merry effort to learn the vast information base that Murphy has held in his mind for so long.

Let's go to Chap 1 ppt and continue.

8/30 - tHE bEGINNING

Ponderisms:
I used to eat a lot of natural foods until I learned that most people die of natural causes.




SEMII:
Event basics.
We are finishing up the Basic event dialogue in 1st. Starting it in 3rd.

SAT Question of the day
http://sat.collegeboard.org/practice/sat-question-of-the-day

(2) 1.02 - I will choose the activity



HSM:
Chapter 1, let the fun begin!

8/25 - Welcome Back

Ponderisms:
Who was the first person to look at a cow and say, "I think I will squeeze these dangly things here, and drink whatever comes out?"

Who was the first person to say, "See that chicken there, I'm going to eat the next thing that comes outta its butt."

Let the games begin:

This is where you will come into class and check for the daily assignment/EQ/Ponderisms/Quotables/Agenda.

Todays Asssignment is an easy one. Let's not screw it up!


(1) Email me @ murphyk2@gcsnc.com
(*) note, if you do not have an email, really?!?! create one through Gmail/Yahoo/etc.
Include with this format:
Name
Block/Class
50-100 words as to why you were tempted to take this class.Please use spell check and grammer check to clear up your writings.
Due Monday, August 29, 2011, No later than 8:30am

(2) go to and bookmark the following sites:
(a.)Mr Murphy's Classes
(b.)Honors Strategic Book Reference
(c.)1marketingteacher.blogspot.com



Assignment #2
SEMII - (1) Go to www.deca.org
Why should you care?

(2) Return to your bookmarked page of SEMII, scroll down to the bottom. Open 1.02 word doc.



HSM - Book issuance...and more fun will follow.


Murphy

5/31 Let the preparations begin!

Quotables:
One does not leave a convivial party before closing time.
Winston Churchill

1/ Test

1st - 731213222
Upchurch - 743623222

2nd - 735213222
Simmons - 733093222

3rd - 733963222

2/ Upon completion of the test, please make your finishing touches on your project. Due today.

thanks!

5/27 Friday! Only 2 days left before exams!

Quotables:
Education begins the gentleman, but reading, good company and reflection must finish him.
John Locke


1/ Finish 9.01

2/ 6.06 Project

5/26 A new beginning

Quotable:
“The first step towards getting somewhere is to decide that you are not going to stay where you are.”


1/ Talk about Transformers

2/ Jeans are fun, wear jeans!

3/ 9.01 Material

5/25 Treatment day - Be good or face my wrath

Quotables -
"Don't Piss off the Sub!"
Einstein


Today you guys will be watching....wait for it....Transformers. Based on the online poll, voted on by you, Transformers is the decisive winner.

Couple of things for today.

1/ The quote is spot on by Einstein. He was a genious.

2/ Potty rule in effect.

3/ Third Block, please turn off your computer at the end of the day.

4/ Sleep or watch, but no stupidity

5/ If you are sitting next to an idiot who insists on talking, move elsewhere. I would hate for you to get into trouble because of someone else's stupidity.

6/ Now the movie
Copy and paste this into a word doc. Keep track of the ones you see (highlighting works). Look for the Promotional Tie-Ins. This is the basis of all movies nowadays. This movie flowing into the studios make bad movies possible or at least gives the studios an economic incentive to green light the project.

Keep Avis in your thoughts today please.


Transformers
Date: 6-12 Jul., 2007
Studio: Paramount
Weekend gross: US$70.5 M
Featured brands: AAA, Apple, Aquafina, AT&T, Austin-Healey, Beretta, BMW, BOSCH, Bose, Boston Red Sox, Burger King, Cadillac, Cadillac Escalade, CBS, Chevrolet, Chevrolet Camaro, Cisco, CitiGroup, Daewoo, DeWALT, Dickies, Ding Dong, Dodge, eBay, Enterprise, Fila, Ford, Ford Mustang, Fox Racing (Fox Head), Furby, GMC, GMC Yukon, Goodyear, GPX, G-Star Raw, HO HOs, HP, Hummer, Jordan, Kidrobot, KPMG, Lexus, Meltdown Comics, Mountain Dew, My Little Pony, MySpace, NFL, Nike, Nokia, Oakley, Panasonic, PayPal, Pepsi, Pepto-Bismol, Peterbilt, Polo, Pontiac, Porsche, RadioShack, Realistic, Reebok, Roar with Gilmore, Saturn, Sennheiser, Sikorsky, Taco Bell, Technics, Toyota, United States Air Force, USA Today, USPS, Visa, Volkswagen, Volkswagen Beetle, Washington Redskins, Wells Fargo, Xbox, XM Satellite Radio, Yahoo!

5/24 Test day

Quotables:
"Culture is the Aspirational Group one chooses to belong"
Murphy


1/ Test!

elements.schools.nc.gov/guilford/test


1st block - 731213094
1st - Upchurch 731213094

2nd Block - 735213094

3rd Block - 733963094

2/ Once finished, get up with your buddy and continue with the project.

3/ http://emergency.cdc.gov/socialmedia/zombies_blog.asp

3/20 For whom the bell tolls

Quotable:
“Make it simple. Make it memorable. Make it inviting to look at"


1/ If I am not here (1st) please no clicky, let's focus on the screen.

House of Cards is about the Housing crisis which has spiraled our economy into a deep jobless hole.

Interesting to watch.

2/ A great article of the marketing mindset of advertisers in tween geared clothing - http://today.msnbc.msn.com/id/43081000/ns/today-today_health/

5/19 The countdown continues

Quotable:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.”
Theodore Roosevelt


1/ What does this mean? Boil it down to a simple phrase or outtake.

2/ Finish 8.01

3/ http://money.cnn.com/2011/05/19/pf/jobs/dream_job/index.htm
5/ Test Next Tuesday

6/ :)

5/18 No Speaker, but Personality tests abound

Quotables:
“A man is but the product of his thoughts what he thinks, he becomes.”
Mahatma Gandhi

“Watch your thoughts, for they become words.
Watch your words, for they become actions.
Watch your actions, for they become habits.
Watch your habits, for they become character.
Watch your character, for it becomes your destiny.”

1/ 8.01 revisted...once more

2/ Personality Tests
http://www.humanmetrics.com/cgi-win/JTypes2.asp Click on your "Type Description by Butt and Heiss"
Click on your "Jung Career Indicator"


http://colorquiz.com/


http://similarminds.com/personality_tests.html


http://similarminds.com/jung.html



3/ Commercials...if time

5/17 8.01 revisted

Quotables:
“Don't be afraid to give your best to what seemingly are small jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the big ones will tend to take care of themselves.”
~Dale Carnegie


1/ Seth Godin Blog

link - http://sethgodin.typepad.com/seths_blog/2011/05/brand-exceptionalism.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29


What does this mean? Let's Discuss. :)

2/ Continue 8.01

3/ Exit - What three things did you find useful during today's lesson?

5/16 Time running short

Quotables:
Work expands so as to fill the time available for its completion. ~C. Northcote Parkinson, 1958


Procrastination is opportunity's assassin. ~Victor Kiam


1/ Where did Piss Poor come from?

Interesting History

They used to use urine to tan animal skins, so families used to all pee in a pot

& then once a day it was taken & sold to the tannery.

If you had to do this to survive, you were "Piss Poor."

But worse than that were the really poor folk

who couldn't even afford to buy a pot.

They "didn't have a pot to piss in" & were the lowest of the low.

The next time you are washing your hands and complain

because the water temperature isn't just how you like it,

think about how things used to be.

Here are some facts about the 1500s:

Most people got married in June

because they took their yearly bath in May

and they still smelled pretty good by June.

However, since they were starting to smell,

Brides carried a bouquet of flowers to hide the body odor.

Hence the custom today of carrying a bouquet

when getting Married.

Baths consisted of a big tub filled with hot water.

The man of the house had the privilege of nice clean water,

then all the other sons and men,

then the women and finally the children.

Last of all the babies.

By then, the water was so dirty

that you could actually lose someone in it.

Hence the saying, "Don't throw the baby out with the Bath water!"

Houses had thatched roofs-thick straw-piled high

with no wood underneath.

It was the only place for animals to get warm

so all the cats and other small animals (mice, bugs)

lived in the roof.

When it rained, it became slippery

and sometimes the animals would slip and fall off the roof.

Hence the saying, "It's raining cats and dogs."

There was nothing to stop things from falling into the house.

This posed a real problem in the bedroom

where bugs and other droppings

could mess up your nice clean bed.

Hence, a bed with big posts and a sheet hung over the top

afforded some protection.

That's how canopy beds came into existence.

The floor was dirt.

Only the wealthy had something other than dirt.

Hence the saying, "Dirt poor."

The wealthy had slate floors

that would get slippery in the winter when wet,

so they spread thresh (straw) on the floor

to help keep their footing.

As the winter wore on, they added more thresh

until when you opened the door,

it would all start slipping outside.

A piece of wood was placed in the entrance-way.

Hence: a thresh hold.

(Getting quite an education, aren't you?)

In those old days,

they cooked in the kitchen with a big kettle

that always hung over the fire.

Every day, they lit the fire and added things to the pot.

They ate mostly vegetables and did not get much meat.

They would eat the stew for dinner,

leaving leftovers in the pot to get cold overnight

and then start over the next day.

Sometimes stew had food in it

that had been there for quite a while.

Hence the rhyme: Peas porridge hot, peas porridge cold,

peas porridge in the pot nine days old.

Sometimes they could obtain pork

which made them feel quite special.

When visitors came over,

they would hang up their bacon to show off.

It was a sign of wealth

that a man could "bring home the bacon."

They would cut off a little to share with guests

and would all sit around and chew the fat.

Those with money had plates made of pewter.

Food with high acid content

caused some of the lead to leach onto the food

causing lead poisoning death.

This happened most often with tomatoes,

so for the next 400 years or so,

tomatoes were considered poisonous.

Bread was divided according to status.

Workers got the burnt bottom of the loaf,

the family got the middle, and guests got the top, or the upper crust.

Lead cups were used to drink ale or whisky.

The combination would Sometimes knock the imbibers out

for a couple of days.

Someone walking along the road would take them for dead

and prepare them for burial

They were laid out on the kitchen table for a couple of days

and the family would gather around and eat and drink

and wait and see if they would wake up.

Hence the custom of holding a wake.

England is old and small and the local folks

started running out of places to bury people.

So they would dig up coffins

and would take the bones to a bone-house

and reuse the grave.

When reopening these coffins,

1 out of 25 coffins

were found to have scratch marks on the inside

and they realized they had been burying people alive.

So they would tie a string on the wrist of the corpse,

lead it through the coffin and up through the ground

and tie it to a bell.

Someone would have to sit out in the graveyard

all night (the graveyard shift) to listen for the bell;

thus, someone could be saved by the bell

or was considered a dead ringer.

2/ Begin Obj 8
3/ Quiz/Test on Thursday
4/ Speaker on Wednesday.

5/ Interims next Monday

5/11 Quiz Day!

Quotables:
“I remember my father saying one word to me as I would walk out to school every day: 'increments.' Every test, every quiz, every conversation with the teacher, it all added up to the final grade, which would affect where you went off to college and the rest of your life. All those little bits and pieces added up to something larger,”
Wentworth Miller


1/ Study 5 minutes for the quiz

2/ Quiz (on material covered through Monday)

3/ Go over Quiz

4/ Assignment: Approx 40-50 minutes
Go to Ted.com
Find a presentation you understand the basics of or find interesting
300 word essay (in Word)
Presenter
Title
synthesis of the talk
Why should I care...apply it to yourself or to me

5/ Begin Obj 8 Material - Overview

5/10 The calm before the storm

Quotables:
“The difference between school and life? In school, you're taught a lesson and then given a test. In life, you're given a test that teaches you a lesson.”
Tom Bodett quotes


1/ Quiz tomorrow! On everything through yesterday - Obj 7 material

2/ Look back over the notes from 7.01 and 7.02 Slide 4.
Come up with 3 open ended questions
One hard
One Med
One Easy
and the answer

Answers/questions should requirte thought and more than one word answer. Sentence answers would be great!

3/ Finish 7.02

4/ Outline next Assignment to be begun after quiz. Finish after test on Thursday

5/ Test on Thursday - Obj 7,6,5,4,3,2 ~ 70 Questions

6/ Video on Friday

5/9 - Mother's day done, more gifts to buy

Quotables:
The production of wealth is the result of agreement between labor and capital, between employer and employed. Its distribution, therefore, will follow the law of its creation, or great injustice will be done.
-Leland Stanford

The speed of communications is wondrous to behold. It is also true that speed can multiply the distribution of information that we know to be untrue.
-Edward R. Murrow



1/ Finish 7.02

2/ Seth Godin Blog

3/ Other as time allows

5/6 The Birthday Boy Cometh

Quotables:
“Last week the candle factory burned down. Everyone just stood around and sang Happy Birthday.”
-Stephen Wright

Alex will be making a special appearance this afternoon. Stop by after school if the gumption hits you and wish himn happy birthday!

Seth Godin blog - High School

1/ 1st and 3rd. Jumping into 7.02 and seeing where this leads us.
2nd 7.01, then 7.02

2/ dropshippers/brick and mortar/non store vending Examples before your eyes!
Find - The most unique type of vending you can find - what type of products are delivered thropugh this medium? Possession utility?
Find - a company that drop ships. What types of products do they sell. Avg profit?
Find a store with NO brick and mortar. Would you shop/do business there?

3/ Other as time allows.

5/5 Alex's birthday tomorrow

Quotables:

Increasing inequality in income distribution in this country has broader policy implications, and there is also the growing problem of perverse incentives that result from executives receiving grossly disproportionate compensation based on decisions they themselves take.
Barney Frank


All legislative experiments in the way of making forcible distribution of the wealth produced in any country have failed.
Leland Stanford


Pre Activity

Click on Walmart tab in the news area above this posting. I will guide you from there.


1/ I need you to find from Objective 2, the definition of Place utility.

We are going to jump in and do 7.01...maybe 7.02 as time allows.
Obj 7 takes us through Distribution, ultimately, and in my mind, the most critical of all of the functions/4Ps of marketing. Without this special utility, nothing would get sold in a broad market sense.

I hope you enjoy today's lesson.

Murphy

5/4 Product Promotion

Quotables:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett

Seth Godin Link, very apt!

1/ Evaluating the message

1b/ http://www.dhmo.org/facts.html [The dangers of DHMO]

2/ Infomercials
Pet Rock
3/ 6.06 activity


4/ Distribution

5/2 - And one day closer still to summer vacation

Quotables:
“Do every day or two something for no other reason than you would rather not do it, so that when the hour of dire need draws nigh, it may find you not unnerved and untrained to stand the test.”

-William James


Fun commercials/pictures

Open up 6.01,2,3,4,5 sections

Test tomorrow.
Obj 6,5,4,3,2. :)
Approx 65 questions.

Exercise on evaluation

Obj 7 material