9/2 The friday hast come

Quotables:

• “The right name is an advertisement in itself.” 

                                                                  - Claude Hopkins

• “Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.” 

                                                                   -John O’Toole 


SEM

SAT Question of the Day
 Let's think Sponsorships.  In our first activity we listed the things required for an event.  Finances/Money/Capital  all were answers you as a class knew that were needed to pull it off.  Sponsorships can be this influx of cash to help or to totally cover the entire cost of doing business.

     (1) What are Sponsorships?
     (2) Peruse through the internet and find 5 venues in the state of North Carolina and 2 venues outside of North Carolina and tell me about the sponsorship deals that were struck to help justify the financial viability of the venue's operating budget.
     (3) Next, find three events (of note) and tell me about the sponsorship deals that were struck to help justify the financial viability of the event's operating budget.
     (4) Finally, Tell me about 3 individual sponsorships (Athletes or personas).  Must be from separate sports.

Article Review 

2.01 Objective


Honors Strategic Marketing

Quiz return

Chap 1 summation/Reflection

Chap 2 Intro