Ponderisms:
“The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell.” – Jay Abraham
“Loving your customer boils down to one thing – creating an almost fanatic sense of loyalty in your customer such that they wouldn’t think of buying from anyone else.” – Brad Antin / CommonSenseMarketing.com


SEMII:
Please read the ponderisms. Do eithere of the ones posted speak to you? If so, how?


We begin the journey down the ethical trail, but more importantly, how it all relates back to sports and entertainment.

Open up either 2.01.doc or 2.01 ppt and let's begin.

Thinking critically, research for a bit the ethical quandary that the following people found themselves in. Clearly, just from a cursory knowledge, one will know that their fortunes were adversely affected since they opted for the unethical route.

Martha Stewart, Pete Rose, Sammy Sosa, DarrylStrawberry, Michael Jackson

One of my mottos is this: Stupidity should be punished. What was their punishment? Was it just?

Let think of a couple of more and explore their situations.


Honors Strategic Marketing:


5 minutes to prep. Approx 45 minutes to complete.

If the class finished sooner, we begin once more in Obj 2 ppt, but before we do, read over the ponderisms and the following link. Let's discuss.

http://sethgodin.typepad.com/seths_blog/2011/09/talent-and-vendors.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+typepad%2Fsethsmainblog+%28Seth%27s+Blog%29

Good luck!

Murphy