9/8 Ethics and Marketing Plans

Quotables:

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
~Vilhjalmur Stefansson, 1964


Advertisers constantly invent cures to which there is no disease.
~Author Unknown

SEMII
I hope you enjoyed the viewing yesterday. Today we get to chat about it.

(1) concerning the video game industry, describe to me three ethical dilemma's facing the industry.
(2) Describe the Who, What, When, Where, How and Why of it all.
(3) what can you tell me of the American Greed series?

HSM
We press on towards the prize, but first (1), tell me about the brand of Coke.
(2) What did we really learn? No, I do not care about the common triviality of the viewing, rather, what deeper set truths did we learn about brand and marketing overall?
(3) The American Greed was a fun one. We will get to ethics and ethical behavior a bit later in the course.