Quotables:
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Leo Burnett
Seth Godin Link, very apt!
1/ Evaluating the message
1b/ http://www.dhmo.org/facts.html [The dangers of DHMO]
2/ Infomercials
Pet Rock
3/ 6.06 activity
4/ Distribution
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