AP COMPUTER SCIENCE PRINCIPLES
Finish U4L3
U3L8
Blown to Bits:
http://www.bitsbook.com
http://www.bitsbook.com
MARKETING MM51
2.02 Product Mix
EQ - Does Success come from just having a good product?
Let's Chat - Pick a car company
EQ - Does Success come from just having a good product?
A. Define the following terms: alteration, consistency, contraction, depth, expansion, positioning, product item, product line, product mix, trading down, trading up, and width.
B. Identify ways in which product lines can be organized.
C. Describe product mix dimensions.
D. Identify reasons that a business would offer a narrow product mix.
E. Identify reasons that a business would offer a broad product mix.
F. Identify reasons that a business would offer a deep product mix.
G. Identify reasons that a business would offer a shallow product mix.
H. Explain the importance of a business's product mix.
I. Describe advantages and disadvantages of expansion product-mix strategies.
J. Describe advantages and disadvantages of contraction product-mix strategies.
K. Describe advantages and disadvantages of alteration product-mix strategies.
L. Describe advantages and disadvantages of trading up product-mix strategies.
M. Describe advantages and disadvantages of trading down product-mix strategies.
N. Describe advantages and disadvantages of positioning product-mix strategies
Product Mix
Instruct students to complete Product Mix. Product
Mix
Read:
· Use the video to launch a discussion of why corporate brands are so important. http://www.youtube.com/watch?v=XoZ3ST3L3E4
· Instruct students to research a company’s product portfolio.
· Guide students in identifying parent companies of well-known brands. As an example, Proctor & Gamble is the company that makes Tide (detergent) and Crest (toothpaste), or Johnson & Johnson makes the brand Band-Aid.
· Discuss with the class how companies organize brands around product categories using the P&G website, https://us.pg.com/brands/ and/or the J&J website, https://www.jnj.com/healthcare-products/consumer#baby-beauty-products.
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Read:
Deciding what to offer
The product mix
Product-mix dimensions
Importance of product mix
Summary (A)-8
Do:
WE DID IN CLASS - DO NOT TURN IN 2.02 PM 003 Total Recall(A) 6OE -
Read:
Product Mix strategies
Expansion
Contraction
Altercation
Trading up
Trading down
Summary (B)-8
Do:
2.02 PM 003 Total Recall(B) 10OE - http://www.quia.com/quiz/7504124.html
2.02 PM 003 Ind Activity 1: What Strategies? - http://www.quia.com/quiz/7504128.html
Examples of positioning strategy in marketing
Analyze the Product mix Just like a bowl of nuts
Retail categories: product offerings
Product strategies
Product diversification strategy
What is the product mix width?
Product mix strategies
What is a product mix?
Difference between product lines and product mix
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