Marketing: Tuesday, March 3, 2020 Rubrics are your friends

QUOTABLE

Sign Language?!?!?! - Ask Me

Mkt - New Disney parade...come one, come all

Football interest meeting

Thursday, March 5 3:30 in coach Doak’s room

Word of the Day

Question of the day
SAT QOTD (Begin in 2012)

Kaplan's Version QOTD

Kaplan's SAT Question of the day

AP COMPUTER SCIENCE PRINCIPLES

We began U4L1 yesterday....finish out the convo

We should be caught up to U3L7 by now......wednesday you say?

U3L8 :)

Blown to Bits:
http://www.bitsbook.com

MARKETING MM51

2.01 Assessments on Tuesday
PM017 - http://www.quia.com/quiz/7503936.html
PM006 - http://www.quia.com/quiz/7504065.html

2.01 PM 017 Learning Guide Practice Quiz 26Q - http://www.quia.com/quiz/7503878.html

2.01 PM 006 Learning Guide Practice Quiz 18Q - http://www.quia.com/quiz/7503996.html

2.02 Product Mix
EQ - Does Success come from just having a good product?

A. Define the following terms: alteration, consistency, contraction, depth, expansion, positioning, product item, product line, product mix, trading down, trading up, and width.

B. Identify ways in which product lines can be organized.

C. Describe product mix dimensions.

D. Identify reasons that a business would offer a narrow product mix.

E. Identify reasons that a business would offer a broad product mix.

F. Identify reasons that a business would offer a deep product mix.

G. Identify reasons that a business would offer a shallow product mix.

H. Explain the importance of a business's product mix.

I. Describe advantages and disadvantages of expansion product-mix strategies.

J. Describe advantages and disadvantages of contraction product-mix strategies.

K. Describe advantages and disadvantages of alteration product-mix strategies.

L. Describe advantages and disadvantages of trading up product-mix strategies.

M. Describe advantages and disadvantages of trading down product-mix strategies.

N. Describe advantages and disadvantages of positioning product-mix strategies

Product Mix

· Use the video to launch a discussion of why corporate brands are so important. http://www.youtube.com/watch?v=XoZ3ST3L3E4

· Instruct students to research a company’s product portfolio.

· Guide students in identifying parent companies of well-known brands. As an example, Proctor & Gamble is the company that makes Tide (detergent) and Crest (toothpaste), or Johnson & Johnson makes the brand Band-Aid.

· Discuss with the class how companies organize brands around product categories using the P&G website, https://us.pg.com/brands/ and/or the J&J website, https://www.jnj.com/healthcare-products/consumer#baby-beauty-products.

Instruct students to complete Product Mix.

Read:

Deciding what to offer

The product mix

Product-mix dimensions

Importance of product mix

Summary (A)-8

Do:

WE DID IN CLASS - DO NOT TURN IN 2.02 PM 003 Total Recall(A) 6OE - http://www.quia.com/quiz/7504115.html

Let's Chat - Pick a car company

Read:

Product Mix strategies

Expansion